Latest Marketing data Podcast Episodes
Category King Of Lead Gen Arbitrage Explained (Part 1)
Performance Marketer - November 25, 2021 12:00 - 17 minutes ★★★★★ - 313 ratingsWhat if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having to have any of your own offers? That’s the lead gen arbitrage, and that’s what I do! You might think, What does that even mean?! And don’t worry about that. Two ...
Step by Step Example to Start a Lead Gen Vertical in Any Niche (Plumber Example)
Performance Marketer - November 18, 2021 12:00 - 44 minutes ★★★★★ - 313 ratingsThinking about jumping into lead gen business? Whether you’re starting from scratch or just want to grow, I’m willing to share a ton of valuable information with you. Remember, I’m not selling you anything. I just want to help you because I feel fortunate with where I’m at in my life today...
Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group
Data Unlocked - November 16, 2021 14:00 - 20 minutes ★★★★★ - 8 ratingsBrands and consumer marketers still have a long way to go when it comes to understanding consumer intentionality. Imagine you're helping your friend pick out a new car to buy. You conduct research on behalf of your friend. Your friend buys the car you recommend, and then for the next two mont...
How to Sell Yourself Online? | Step by Step Business With Krista Mashore
Performance Marketer - November 11, 2021 12:00 - 39 minutes ★★★★★ - 313 ratingsThis week, I welcome a special guest - digital marketing coach Krista Mashore! With exceptional working ethics and passion for education, Krista was among the top 1% of realtors nationwide. In her best year in real estate, she sold 169 homes. But, after spending 17 years in the industry, she fe...
Online Media Math Explained (Risk - Reward)
Performance Marketer - October 28, 2021 11:00 - 29 minutes ★★★★★ - 313 ratingsWhat’s up, everybody? Are you willing to do some math... for a change!? I know the numbers I present may be confusing for some of you... or maybe all of you. To be honest, they were for me. It took me several years to truly understand the things related to affiliate marketing and media buyi...
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok
Data Unlocked - October 26, 2021 13:00 - 25 minutes ★★★★★ - 8 ratingsToday, marketing teams need to stop collecting all data by default and instead think about "What's the right data?". What data is required to drive: Effective customer engagement Personalization Proper customer marketing outcomes According to Steven Aldrich of Ragnarok, many teams have buil...
Mistakes People Make When Going To A Conference
Performance Marketer - October 21, 2021 11:00 - 21 minutes ★★★★★ - 313 ratingsLast week I came back from Funnel Hacking Live in Orlando - a five-day conference that energized and inspired me a ton. It’s because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head. But one thing also h...
Part 3 | Lead Generation Arbitrage - Learn, Acquire & Make Money
Performance Marketer - October 14, 2021 11:00 - 18 minutes ★★★★★ - 313 ratingsYou will fail more than you will succeed. I can guarantee you that. What’s more - you’ll fail nine out of ten times! But, I have some good news for you! Even with 90% failures, you can still have a massive business. That’s the beauty and power of lead generation arbitrage. At first sight, t...
Part 2 | Lead Generation Arbitrage - Six Steps to Success
Performance Marketer - October 07, 2021 11:00 - 40 minutes ★★★★★ - 313 ratingsThis is the podcast you should listen to 25 times! I’m not kidding! This episode is worth listening to multiple times because it contains a ton of precious information on lead generation arbitrage. Remember what we said in the previous episode - lead gen arbitrage is one of the easiest ways t...
Building a Donor Base with Data-Driven Personalization - with Abby Feuer, Executive Vice President of Marketing & Growth, DonorsChoose
Data Unlocked - October 05, 2021 13:00 - 19 minutes ★★★★★ - 8 ratings🔑 What's the key to making your customers come back? Use past behavior to personalize your communications with customers. Learn more as we have an insightful talk with Abby Feuer, DonorsChoose's Executive Vice President of Marketing and Growth. 🎧 Don't miss out on this insight and more. List...
Part 1 | Lead Generation Arbitrage - A Huge Opportunity
Performance Marketer - September 27, 2021 11:00 - 21 minutes ★★★★★ - 313 ratingsBack in my mid-twenties, I did enjoy being part of the Wall Street world, but I knew something was missing. I just felt like I didn’t have control of my life, my destiny. And I thought it was vital that I dictate my future and my values. So, I left Wall Street and got into marketing. And I N...
Building a Cross-Functional Data Dream Team - with With Mayur Gupta, Chief Marketing & Strategy Officer at Gannett | USA Today Network
Data Unlocked - September 15, 2021 13:00 - 18 minutes ★★★★★ - 8 ratings🎙️ On The Latest Episode of Data Unlocked 👉 Building A Cross-Functional Data Dream Team ❓ How do you build a team, culture and process that allows you to leverage your data to drive great marketing outcomes? 🌟 Mayur Gupta shares with Jason Davis his approach to building a world class team, cul...
How To Protect Your Affiliate Network When You Partner With An Advertiser (9 Things to Consider in Your Contract)
Performance Marketer - September 09, 2021 11:00 - 24 minutes ★★★★★ - 313 ratingsIf you want to protect your interests, you must have an agreement with every person you do business with. Even if it's your best friend in the world - you have to make a contract. Why? Because if you later perceive something differently than your partner, you just go to the paper and see ho...
Part 2 | Affiliate Marketing 101 For Beginners
Performance Marketer - September 02, 2021 11:00 - 36 minutes ★★★★★ - 313 ratingsAs I promised, I wrapped up the Affiliate Marketing 101 For Beginners. This episode is the second part of it. We've already learned that traffic distribution is what affiliates do. So, in this episode, I’ll talk about affiliate traffic distribution channels and pinpoint 17 of them. As a pr...
Part 1 | Affiliate Marketing 101 For Beginners
Performance Marketer - August 26, 2021 11:00 - 15 minutes ★★★★★ - 313 ratingsWhen you’re long enough in a business, you almost forget that there are people who know nothing about it. I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics. But then, I remember that “the expert at anything was onc...
A Great Hack for Discovering FREE Secrets to Success (2021 NFL Hall of Fame Speeches Breakdown)
Performance Marketer - August 17, 2021 11:00 - 29 minutes ★★★★★ - 313 ratingsMy favorite way to start my week is to get a strong dose of motivation. How do I do it? It’s simple... I watch greatness! Coaching is a great way to fast-track your success. Still, I often hear people saying they just don’t have money for it. And I get that… Even though it’s a great investme...
Cryptocurrency and Wealth Building: Is NOW the Right Time to Be Investing In Crypto?
Performance Marketer - August 09, 2021 11:00 - 24 minutes ★★★★★ - 313 ratingsBuilding wealth is a relatively simple concept, but cryptocurrency has added an exciting new dimension to it. Everyone wants to know if crypto is the next big thing or just a fad doomed to fail from the get-go. I firmly believe that cryptocurrency is here to stay. And I’m investing a sizeable ...
When Is the RIGHT Time to Quit Your Job and Go All-In on Your Side Hustle?
Performance Marketer - August 02, 2021 11:00 - 5 minutes ★★★★★ - 313 ratingsLots of people dream of becoming entrepreneurs. And yet, there are some very common reasons why most don’t. Sure, you want to start your own business... But you also need to afford food and a roof over your head. So what do you do? For many, side hustles have been the perfect solution. You wor...
Why Change Is Good: Quick-Fire Tips for Aspiring Entrepreneurs Afraid to Take the Next Step
Performance Marketer - July 22, 2021 11:00 - 12 minutes ★★★★★ - 313 ratingsChange is inevitable, which is why we must learn how to deal with it. I just dropped my kids off at summer camp, where they’ll be staying for the next four weeks. We haven’t been apart for so long in a while, and it was a difficult moment for all of us. But on the drive back, I was inspired to...
The Value Behind Being a Data-Driven Company - With Colin Zima, Chief Analytics Officer and VP Strategy, Looker
Data Unlocked - July 20, 2021 16:00 - 22 minutes ★★★★★ - 8 ratings“I think back to this example when I was at HotelTonight where we built this beautiful statistical model to forecast hotel prices because we were trying to figure out what to price hotels out on different days. It was the heaviest data science I’ve done in my career from technical complexity, an...
Are You Addressing Your Buyer’s Pain or Pleasure Points With Your Message? Here’s WHY It Matters...
Performance Marketer - July 15, 2021 11:00 - 15 minutes ★★★★★ - 313 ratingsIn order to craft a great marketing message, you need to have this one, unique skill. But let me back up a bit... One of the biggest mistakes marketers make is they try to guess what their audience wants. More often than not, this approach leads to disastrous results. When you assume your pers...
How Vivino Used Technology, Data & Personalization to Engage Customers and Build a Wine Community - With Heini Zachariassen, Founder & CEO, Vivino
Data Unlocked - July 13, 2021 13:00 - 12 minutes ★★★★★ - 8 ratings4 Things Vivino Did To Engage Customers and Build a Wine Community Technology & Timing: “With technologies, it’s a lot about timing. The smartphone was launched in 2007. The App Store launched in ‘08. By ‘10, it was a pretty good product. At the same time, all the phones had a camera. They wer...
Seeing Through the Matrix: THIS Is the Method I Use to Absorb Other People’s Frameworks
Performance Marketer - July 08, 2021 11:00 - 38 minutes ★★★★★ - 313 ratingsIn the previous episode, I shared a powerful moment from a Russell Brunson event I went to recently. It was a 2-day seminar centered on his Perfect Webinar framework. I’ve listened to Russell’s Perfect Webinar lecture on YouTube about 20 times. I knew the words, I understood the framework, but ...
Everybody’s Human: A Message That Every Entrepreneur Should Keep Close to Heart
Performance Marketer - July 01, 2021 11:00 - 38 minutes ★★★★★ - 313 ratingsI haven’t taken a business trip in what felt like ages. But recently, I went up to Boise for this event, and it was exactly what I needed. I attended a Russell Brunson event, and I witnessed something that inspired me to do this episode. The seminar was great. I was locked up in my own house f...
The Messy Middle of Data (People, Process & Systems) - With Adrian Swinscoe
Data Unlocked - June 30, 2021 20:00 - 21 minutes ★★★★★ - 8 ratingsWhat Is “The Messy Middle” of Data? “The idea about the messy middle came from a conversation I had with Michael Ramsey with ServiceNow. It was related to customer service. He came up with the idea of the messy middle. We realized that the messy middle is not something which is exclusive to the...
Don’t Burn Out On Your Business: The Benefits of Taking a Step Back and Pushing the Reset Button
Performance Marketer - June 24, 2021 11:00 - 9 minutes ★★★★★ - 313 ratingsToday, I want to say a few words about burnout and how to prevent it. In modern society, even more so online, there’s plenty of talk about success and what it takes to get there. And I feel like many people are putting a lot of pressure on themselves. Pushing yourself to be better isn’t necess...
Kohl’s - Amazon Deal [Pt. 2]: How to Create Amazing Biz Dev Deals for YOUR Online Business
Performance Marketer - June 17, 2021 11:00 - 22 minutes ★★★★★ - 313 ratingsFor this week’s episode, we dive further into the world of biz dev deals and consider some of the best practices from the online world. Strategic partnerships aren’t just for huge brands such as Amazon and Kohl’s. They can happen between any two businesses. The only condition is everybody nee...
Kohl’s - Amazon Deal [Pt. 1]: The Art of an Incredible Biz Dev Deal & the 4-step Framework Behind It
Performance Marketer - June 12, 2021 11:00 - 18 minutes ★★★★★ - 313 ratingsThe best way to understand another company’s customer journey is to go through it yourself. I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself. ...
STOP Overcomplicating Success! How Top Entrepreneurs Fast-Track Success by Keeping Things Simple
Performance Marketer - May 27, 2021 11:00 - 23 minutes ★★★★★ - 313 ratingsFinding success may not be easy, but it’s also not complicated. And yet, there are tons of aspiring entrepreneurs who are getting in their own way because they’re overcomplicating their success. The secret to advancing quickly is keeping things simple. Focusing on things that don’t matter or ...
Drip Marketing Secrets: How to Create Cash Flow Using an Email Drip Program
Performance Marketer - May 20, 2021 11:00 - 7 minutes ★★★★★ - 313 ratingsHave you ever heard of email drip programs? Maybe you have, but you’re still not sure if they fit your business model? Today is the last of my unofficial “business tips from the golf course” series, and we get to round it up with a very exciting topic. In previous episodes, I talked about how ...
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