Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok

Data Unlocked

English - October 26, 2021 13:00 - 25 minutes - 17.7 MB - ★★★★★ - 8 ratings
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Previous Episode: Building a Donor Base with Data-Driven Personalization - with Abby Feuer, Executive Vice President of Marketing & Growth, DonorsChoose

Next Episode: Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group

Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".

What data is required to drive:

Effective customer engagementPersonalizationProper customer marketing outcomes

According to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.

Check out the podcast to learn more.