Latest Marketing data Podcast Episodes
Drawing a Line Between Data in Sports and Marketing
Data Unlocked - September 20, 2022 09:00 - 30 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Kim Larsen, SVP of Business Data Science at WHOOP. Kim has been working in the data science industry for the last two decades. He’s done consulting and data work for B2B and B2C companies all over the world, such as Uber, Stitch Fix,...
How to Build a Thriving 6-Figure Photography Business While Living a Good Life | Interview with Sarah Petty & Erin Verbeck
Performance Marketer - September 15, 2022 11:00 - 1 hour ★★★★★ - 313 ratingsPhotographers can't make decent money and live a good life at the same time. Well, that's already a thing of the past! Joining me in today's episode of Performance Marketer are two of my friends, Sarah and Erin. Sarah and Erin had done remarkable things even before the internet became a thing...
Creating Data-Driven Loyalty Programs
Data Unlocked - September 13, 2022 09:00 - 24 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Melissa Berger, EVP, Connections Strategy and NA CRM & Loyalty Lead at Digitas. Melissa has been working in the marketing industry for two decades now. She’s worn many hats throughout those years, from account manager to marketing pr...
How Data Can Make Your Direct Mail Outreach More Sustainable
Data Unlocked - September 06, 2022 09:00 - 26 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Christina Louie Dyer, the Head of Social Impact & Sustainability of Lob and our very own Shela Wu, a Senior Data Analyst and the chair of the Green Network at Simon Data. Here is what you need to know about Lob: It’s a direct mail ...
Liz Benny The Queen of Kapow: On Business and Life
Performance Marketer - September 01, 2022 11:00 - 56 minutes ★★★★★ - 313 ratingsBuilding a business that makes millions of dollars doesn't mean giving up happiness. Contrary to popular belief, you can earn money while having fun at the same time. That's one of the few things we'll get to learn from our amazing guest for today - Liz Benny. Liz is a life and business coach,...
Building Equity and Inclusion With Data
Data Unlocked - August 30, 2022 09:00 - 29 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Alix Guerrier, the CEO of DonorsChoose. Alix started his career as a teacher. But, he wanted to do more for the world, and to him, working alongside nonprofits was the way to do that. That decision led him to becoming involved in ma...
Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer
Performance Marketer - August 25, 2022 11:00 - 40 minutes ★★★★★ - 313 ratingsHey Performance Marketers, What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"? I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while...
4 Key Ingredients To a Killer Elevator Pitch
Performance Marketer - August 18, 2022 11:00 - 6 minutes ★★★★★ - 313 ratingsI was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn't know and had to sit down and think about it. For those who are building or still planning on building a business, I highly recommend that you start coming up with ...
Affiliate Marketing: Beginners' FAQs Answered
Performance Marketer - August 11, 2022 11:00 - 25 minutes ★★★★★ - 313 ratingsTune in for this episode and find out honest answers to the most frequently asked questions that every beginner has about affiliate marketing. 👉 Don’t forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io Luckily, you don’t have to earn a Harvard degree to be an aff...
These 3 Data Stakeholders Are the Key to Growing Your Business
Data Unlocked - August 09, 2022 09:00 - 32 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Chad Sanderson, the Head of Data Platform at Convoy. Early in his career, Chad worked in big data with some well-known international names such as Microsoft, Subway, and Sephora. For the last three years, he’s been working in Convoy...
Little-Known Secrets on How to Run a Successful Affiliate Marketing Business
Performance Marketer - August 04, 2022 11:00 - 21 minutes ★★★★★ - 313 ratingsHey, Performance Marketers! I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works. You think th...
Re-Thinking Your International Business Strategies in Light of a Recession
Data Unlocked - August 02, 2022 09:00 - 21 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Wendi C. Sturgis, the CEO of cleverbridge. Wendi is a (super) proud New Yorker who’s been working in the marketing and technology space for the last two decades. A passionate tech entrepreneur, she has been building companies and su...
How to Start and Scale a Business Using Affiliate Marketing or the Dream 100 Strategy
Performance Marketer - July 28, 2022 11:00 - 29 minutes ★★★★★ - 313 ratingsYou've probably heard about affiliate marketing a dozen times. But have you ever thought about how it can massively change your business? If done right, you can scale your business quickly using affiliate marketing, even if you don't have that big following. How does a few $1,000 a day sound t...
How To Own Your Future w/ Dean Graziosi
Performance Marketer - July 27, 2022 09:00 - 25 minutes ★★★★★ - 313 ratingsSign up for the Time To Thrive Challenge today! Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi! I’m so happy to welcome Dean for his second time on the show. As many of you remember, last year, he stopped by to talk about the Knowledg...
How to Thrive in an Economic Crisis With Dean Graziosi
Performance Marketer - July 25, 2022 11:00 - 30 minutes ★★★★★ - 313 ratingsHow are you doing in today’s economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today’s crisis? If you’re struggling with how to cope with today’s economic wintert...
How to Thrive in an Economic Crisis w/ Dean Graziosi
Performance Marketer - July 25, 2022 11:00 - 30 minutes ★★★★★ - 313 ratingsHow are you doing in today’s economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today’s crisis? If you’re struggling with how to cope with today’s economic wintert...
How Brands Can Plan for the 2022 Recession w/ Grayson Lafrenz, CEO, Power Digital
Data Unlocked - July 19, 2022 09:00 - 23 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital. Power Digital is a tech-enabled service business that focuses on elevating their clients’ brands through innovative digital marketing solutions, custom strategies, and channel ex...
Invest Diva’s Journey From Rock Bottom to a 7-Figure Business
Performance Marketer - July 14, 2022 11:00 - 40 minutes ★★★★★ - 313 ratingsAre you tired of working constantly and having nothing to show for it? Do you feel stuck with your financial situation, like you just can’t get ahead? Are you ready to take control of your financial future? Do you want your money to start working for you? Well, I cant help you with this. But...
Google’s Marketing VP on What Digital Transformation Really Means
Data Unlocked - July 12, 2022 09:00 - 29 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Nick Drake, Global Vice President of Marketing at Google. Prior to working for Google, Nick was Executive Vice President and Marketing and Experience at T-Mobile. A brilliant marketer, he has worked with some of the biggest brands a...
Driving Growth via Collaboration of Marketing and Engineering Teams w/ Ron Smith, CTO of Beyond Finance
Data Unlocked - July 05, 2022 09:00 - 17 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Ron Smith, CTO of Beyond Finance. Beyond Finance is a next generation financial services company that strives to provide financial peace of mind to their customers by guiding them towards a path beyond debt in a simple and transparen...
Partner at ClickFunnels, Brent Coppieters, Reveals How They Grew Into a Billion-Dollar Business
Performance Marketer - July 04, 2022 11:00 - 58 minutes ★★★★★ - 313 ratingsHey Performance Marketers, In today’s episode, I’m joined by someone I’m more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning. Brent is going to share his journey fro...
Russell Brunson’s Partner Reveals How ClickFunnels Grew Into a Billion-Dollar Business
Performance Marketer - July 04, 2022 11:00 - 58 minutes ★★★★★ - 313 ratingsHey Performance Marketers, In today’s episode, I’m joined by someone I’m more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning. Brent is going to share his journey fro...
How to Get Organic Final Expense Leads as an Insurance Agent
Performance Marketer - June 28, 2022 11:00 - 41 minutes ★★★★★ - 313 ratingsHey Performance Marketers, I have a real treat for you today. My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it ...
Leveraging Your Data’s True Potential w/ Allison Hartsoe, Author & CEO of Ambition Data
Data Unlocked - June 21, 2022 09:00 - 23 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data. Ambition Data is a digital analytics and customer-focused consulting shop. The company’s team has decades of experience leading data-driven...
This One Trick Could Help You Make Millions - Work on vs. Work in Your Business
Performance Marketer - June 16, 2022 11:00 - 44 minutes ★★★★★ - 313 ratingsWhen someone says they did a $1m in revenue, it doesn't mean they're taking home a million bucks. But if you ask business owners what their operational cost percentage, net margin percentage, or other significant numbers are, I'm almost confident 9 out of 10 probably couldn't answer your quest...
Navigating the Upcoming Market Downturns From a Venture Perspective w/ Beth Ferreira, General Partner at FirstMark Capital
Data Unlocked - June 14, 2022 09:00 - 18 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Beth Ferreira, venture capitalist and general partner at FirstMark Capital. Prior to her joining FirstMark Capital, Beth was the managing director of WME Ventures. She was also COO at Fab and ran operations at Etsy during its early d...
Groupon Push Marketing Strategy: 17 Things a Killer Push Pipeline Must Include (Part 2)
Performance Marketer - June 09, 2022 11:00 - 17 minutes ★★★★★ - 313 ratingsHey Performance Marketers, Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic! Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numb...
Rethinking the Future of Data and SaaS w/ Peter Bailis, Founder and CEO of Sisu Data
Data Unlocked - June 07, 2022 09:00 - 25 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Peter Bailis, founder and CEO of Sisu Data. Sisu Data is a Decision Intelligence Engine where everyone can quickly and comprehensively leverage their cloud data to understand what’s happening, why it’s happening, and how to take acti...
Groupon Push Marketing Example: How to Replicate the Groupon Business Model (Part 1)
Performance Marketer - June 02, 2022 11:00 - 39 minutes ★★★★★ - 313 ratingsHey, Performance Marketers! I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details. You said ...
The Future of Data: A Fireside Chat w/ Tom Molloy [Bonus Episode]
Data Unlocked - May 31, 2022 09:00 - 21 minutes ★★★★★ - 8 ratingsA few weeks ago, we had the pleasure of holding Simon Snowcamp, our first company offsite since January 2020. In it, we had one of our partners, Snowflake, on site, as well as Tom Molloy, one of Snowflake’s first go-to-market employees. Jason sat down with Tom for a fireside chat on the futur...
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