Latest Managerial analytics Podcast Episodes
Millennials and Data Anaytics
Managerial Analytics: Powering Your Career - October 25, 2020 19:00 - 4 minutesIn this segment, Dave discusses his thoughts on a recent Wall Street Journal (Dave's favorite paper) article on how millennials are causing grocers heartburn because they can't seem to get them to spend more time in their stores or online buying more groceries.
Behavorial vs. Predictive Analytics
Managerial Analytics: Powering Your Career - October 25, 2020 19:00 - 4 minutesThere's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences between behavi...
Today's Manager and Big Data
Managerial Analytics: Powering Your Career - October 25, 2020 14:00 - 4 minutesHow is big data impacting managers? You can't be successful today without understanding how to work with data and get the most out of it to solve business problems of all shapes and sizes. [email protected]
Customer Profitability: Three Key Questions
Managerial Analytics: Powering Your Career - September 20, 2020 22:00 - 5 minutesThree key questions related to customer profitability that every manager should be asking. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at: institutemanagerialanaly...
Customer Profitability: Three Key Questions
Managerial Analytics: Powering Your Career - September 20, 2020 22:00 - 5 minutesThree key questions related to customer profitability that every manager should be asking. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at: institutemanagerialanaly...
Where Will The Next Gen of Data Scientists & Analysts Come From?
Managerial Analytics: Powering Your Career - September 20, 2020 21:00 - 6 minutesFrom my estimation, we are woefully under-preparing the current and next generations of data-oriented employees. Dave discusses his concerns about the shortages of data experts - including his idea to have junior and senior high school academic programs include options for students to get acqua...
Amazon Prime & Data Analytics
Managerial Analytics: Powering Your Career - September 20, 2020 17:00 - 5 minutesAmazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products t...
Small Business & Big Data Spells Opportunity
Managerial Analytics: Powering Your Career - September 20, 2020 16:00 - 5 minutesIn the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have. In this vide...
Predictive Analytics: Consider this First...
Managerial Analytics: Powering Your Career - September 20, 2020 16:00 - 8 minutesBefore anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and data variability. Co-author of "The New Marke...
Loyalty Programs & Data Analytics
Managerial Analytics: Powering Your Career - September 20, 2020 16:00 - 5 minutesWhat's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Loya...
The Opportunity of Customer Analytics
Managerial Analytics: Powering Your Career - September 19, 2020 01:00 - 3 minutesWhat's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Don't ...
Manager Alert: Beware of Algorithm Bias!
Managerial Analytics: Powering Your Career - September 19, 2020 00:00 - 3 minutesWe often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias. As if they were constructed in a vacuum. The reality is much different. In this podcast, recorded a few years ago when we were releasing our book, "The New Marke...
Manager Alert: Beware of Algorithm Bias!
Managerial Analytics: Powering Your Career - September 19, 2020 00:00 - 3 minutesWe often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias. As if they were constructed in a vacuum. The reality is much different. In this podcast, recorded a few years ago when we were releasing our book, "The New Marke...
Data Governance in 7 Minutes
Managerial Analytics: Powering Your Career - September 19, 2020 00:00 - 7 minutesIf your organization hasn't made an effort to govern the vast data it has from one end of the organization to the other, it might be your opportunity to help it along. Establishing the "rules of the road" in context to how your organizations data is collected, organized, maintained and utilized...
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