Loyalty Programs & Data Analytics

What's the most valuable but under-utilized data in most businesses? Their customer service data!  Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights.  

Loyalty programs are the most common tools used by business owners to keep there customers coming back for more.  In this segment, Dave discusses some insights on how to think about loyalty programs in the context of customer analytics.

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions.  You can reach him at:

[email protected]