Amazon Prime & Data Analytics

Managerial Analytics: Powering Your Career

English - September 20, 2020 17:00 - 5 minutes - 3.53 MB
Management Business Education Self-Improvement data analytics big data managerial analytics problem solving marketing analytics sales analytics pricing analytics basic analytics critical thinking optimizing data Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing.

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:

[email protected]