From my estimation, we are woefully under-preparing the current and next generations of data-oriented employees.  Dave discusses his concerns about the shortages of data experts - including his idea to have junior and senior high school academic programs include options for students to get acquainted with data analytics in all its forms.  Getting our high schools and community colleges to take on the educational agenda for the next gen of data scientists and analysts may be the answer.

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions.  You can reach him at:

[email protected]