Small Business & Big Data Spells Opportunity

Managerial Analytics: Powering Your Career

English - September 20, 2020 16:00 - 5 minutes - 3.96 MB
Management Business Education Self-Improvement data analytics big data managerial analytics problem solving marketing analytics sales analytics pricing analytics basic analytics critical thinking optimizing data Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.

In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses!

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:

[email protected]