Managerial Analytics: Powering Your Career artwork

Behavorial vs. Predictive Analytics

Managerial Analytics: Powering Your Career

English - October 25, 2020 19:00 - 4 minutes - 3.12 MB
Management Business Education Self-Improvement data analytics big data managerial analytics problem solving marketing analytics sales analytics pricing analytics basic analytics critical thinking optimizing data Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Today's Manager and Big Data

There's lots of hype behind the power of predictive analytics these days.  Dave asks:  Why isn't everyone doing it if it promises to be a way to improve your chances of a sale?  Primarily because it isn't easy.  In this first in a series, Dave takes a brief look at the differences between behavioral analytics and predictive analytics.