Manager Alert: Beware of Algorithm Bias!

We often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias.  As if they were constructed in a vacuum.  The reality is much different. In this podcast, recorded a few years ago when we were releasing our book, "The New Marketing Analytics", Dave provides a high-level overview of how managers at all levels need to be aware of potential bias.  People still develop the programming needed to run any kind of algorithm - and that means that there's always the possibility data analysis being skewed because of it.  Not to say that its rampant but - every manager worth their salt need to ask about how bias has been considered and evaluated in any applications they might be thinking of purchasing.  

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions.  You can reach him at:

[email protected]