Predictive Analytics: Consider this First...

Managerial Analytics: Powering Your Career

English - September 20, 2020 16:00 - 8 minutes - 6.03 MB
Management Business Education Self-Improvement data analytics big data managerial analytics problem solving marketing analytics sales analytics pricing analytics basic analytics critical thinking optimizing data Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Opportunity of Customer Analytics

Next Episode: Amazon Prime & Data Analytics

Before anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and data variability.

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:

[email protected]