Latest Foodmarketing Podcast Episodes
Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 28, 2020 10:30 - 33 minutes ★★★★★ - 45 ratingsOn the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world c...
An Insider’s Tips on Food & Beverage Distribution in Grocery with Sandra Velasquez
Real Food Brands Marketing Podcast - October 28, 2020 07:00 - 30 minutes ★★★★★ - 51 ratingsSales is an important channel to bring your Brand Strategy to life and set you apart in a crowded market. But how do you put on your sales hat and adapt your Brand Strategy specifically to a conversation with buyers? And what goes into a successful sales pitch? This week on the Real Food Brand...
Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 21, 2020 11:00 - 42 minutes ★★★★★ - 45 ratingsWe have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of br...
SS 12: How To Leverage The Story Behind Your Restaurant And Dishes
Scratching The Service - October 19, 2020 06:30 - 9 minutesSharing your story is POWER. If you run a family-owned or independent restaurant, you know that your story is an integral part of who you are and how you run your business. But have you ever stopped to think about the power of marketing your story? Or the story behind your dishes? Today we...
Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 14, 2020 11:00 - 36 minutes ★★★★★ - 45 ratingsOn the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very qual...
Turn Your Marketing Plan into a Consumer Connection Plan
Real Food Brands Marketing Podcast - October 14, 2020 07:00 - 24 minutes ★★★★★ - 51 ratingsWhen most people think of marketing, they think about promotion—pushing out your message to people and hoping they’ll decide to buy. But who wants to be “marketed” to anymore? Instead, what if we thought of marketing as connecting? For this week’s Real Food Brands Marketing Podcast, host a...
SS 11: How to Build A Word-Of-Mouth Reputation
Scratching The Service - October 12, 2020 06:30 - 7 minutesHave you ever heard of a restaurant from simply looking at Instagram or looking at a hashtag? Believe it or not, there is a strategy around getting more people to post and talk about your restaurant. It’s called word-of-mouth marketing. Word-of-mouth marketing means taking direct ac...
How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 07, 2020 12:55 - 29 minutes ★★★★★ - 45 ratingsLuke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store mark...
SS 10: How To Use Geotags To Increase Traffic For Your Restaurant
Scratching The Service - October 05, 2020 06:30 - 6 minutesAre you using Geotags on Instagram when posting for your restaurant? Using Instagram Geotags is a great way to promote your restaurant, and helps customers find you online. Some of you are probably wondering what a Geotag is? One of the many features Instagram offers is location tags, AKA ...
Performance Marketing Like the Pros with Margaret Fortner of Hydrant
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 30, 2020 19:46 - 38 minutes ★★★★★ - 45 ratingsWe’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them domin...
5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
Real Food Brands Marketing Podcast - September 30, 2020 07:00 - 26 minutes ★★★★★ - 51 ratingsNow that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common mistakes you can avoid by l...
SS 09: How to Identify Your Ideal Target Market
Scratching The Service - September 29, 2020 06:30 - 6 minutesAs a restaurant owner, you might not be thinking too much about who your ideal target market is. However, you are leaving money on the table!! Knowing your ideal target market is not just for those marketing wizards. If you know who comes to your restaurant, how much they make, how old th...
How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 23, 2020 14:57 - 32 minutes ★★★★★ - 45 ratingsWe’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has st...
SS 08: 3 Ways To Incorporate Local Farmers Into Your Restaurant
Scratching The Service - September 21, 2020 06:30 - 5 minutesAre you always thinking of ways to incorporate local ingredients into your restaurant? According to the National Restaurant Association, one of the top three culinary trends of 2020 will be scratch made items. This means that consumers are looking for fresh, high quality meals with few p...
The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 17, 2020 05:47 - 15 minutes ★★★★★ - 45 ratingsOn the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to ...
[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
Real Food Brands Marketing Podcast - September 16, 2020 07:00 - 18 minutes ★★★★★ - 51 ratingsDuring this three-part Brand Strategy series, we’ve covered competitors and customers, so now it’s time to look at the final C: Company. This is where we put together all of our inputs and start to look at outputs. Get specific about these components of company strategy, and you’ll figure out ho...
SS 07: Why You Should Have Interactive Dishes On Your Menu
Scratching The Service - September 14, 2020 06:30 - 8 minutesLet’s be honest, we all enjoy playing with our food sometimes. What do I mean by that? Interactive Dishes. An interactive dish is when you get to be part of the cooking experience. This could be anything from pouring melting chocolate over your dessert or getting to build your own bloody ...
A Deep Dive into the World of Kombucha with Hannah Crum of KBI
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 09, 2020 19:49 - 30 minutes ★★★★★ - 45 ratingsToday’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the foo...
SS 06: How To Use A Soft Launch to Generate Business
Scratching The Service - September 08, 2020 06:30 - 9 minutesThis week we are talking about one of my favorite strategies. Soft Launches. One of the reasons I love this strategy is because it can be used for new restaurants and establishments already in business. A soft launch is an event where you showcase the best of your menu and solicit custome...
Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 02, 2020 15:29 - 39 minutes ★★★★★ - 45 ratingsJoining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to t...
[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
Real Food Brands Marketing Podcast - September 02, 2020 07:00 - 23 minutes ★★★★★ - 51 ratingsFiguring out your core consumers, aka the biggest fans of your brand, can be one of the hardest parts about building a food or beverage business, but it’s critical to your success. Luckily, there’s a tool to help you get specific about what you want to do: an ideal consumer profile. Today on t...
SS 05: 3 Tips for High Engagement Through Instagram Stories
Scratching The Service - August 31, 2020 06:30 - 9 minutesAre you getting engagement on your Instagram stories? Instagram stories are the best way to increase engagement on your page from the community and potential customers. Stories are one of my favorite things because it brings your followers together and builds your community. In this...
Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 26, 2020 11:00 - 31 minutes ★★★★★ - 45 ratingsIf you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic ...
SS 04: The Plant-Based Trend
Scratching The Service - August 24, 2020 06:30 - 7 minutesYou may have heard the term plant-based diet and been wondering, what exactly does this mean? Who exactly is adopting this diet? And how should my restaurant be prepared to serve these customers? Plant-based diets are different from vegetarianism and veganism. Someone eating a plant-based ...
How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 19, 2020 16:01 - 18 minutes ★★★★★ - 45 ratingsHey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, ...
[Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
Real Food Brands Marketing Podcast - August 19, 2020 07:00 - 20 minutes ★★★★★ - 51 ratingsWe talk a lot about how Brand Strategy is the North Star for your food business that helps you align your team and guide them in the right direction towards your Purpose & Vision. And while we already have some great episodes devoted to the topic (see below for links), we wanted to put everythi...
SS 03: What is Wifi Marketing? And Do I Need It?
Scratching The Service - August 17, 2020 06:30 - 5 minutesWhat is Wifi Marketing? Some of you may know this term, and most of you might be new to it! Wifi Marketing in the Food and Hospitality industry is a really great way to get your customers email information to send out digital promotions and emails in exchange for FREE wifi! Now, the ...
Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 12, 2020 19:02 - 25 minutes ★★★★★ - 45 ratingsOn the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the...
SS 02: Why You Should Partner With Food Bloggers
Scratching The Service - August 10, 2020 06:30 - 6 minutesBelieve it or not, when I first started in the food/restaurant marketing space I started out as a food blogger. I was living in north Florida and myself and some friends really enjoyed going out and eating at really amazing restaurants. From there I was able to get partnerships and sponsorships ...
How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 05, 2020 11:00 - 32 minutes ★★★★★ - 45 ratingsToday we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters...