Latest Foodmarketing Podcast Episodes
How to Get Past Feeling Stuck in Mid-Air
Real Food Brands Marketing Podcast - July 21, 2021 07:00 - 12 minutes ★★★★★ - 51 ratingsEvery time we take a leap—whether we fly to the level we want—we are strengthening our wings. But we don’t have to just wait and see what happens when we leap because it’s never good to feel like we’re stuck in mid-air for too long. The resources, tools, and people we surround ourselves with mak...
When Is the Right Time for Brand Strategy?
Real Food Brands Marketing Podcast - July 07, 2021 07:00 - 19 minutes ★★★★★ - 51 ratingsDeveloping your brand strategy helps you get clear about how you can stand apart in your category and reach the people you need to speak to in order to grow. But when should you do this work? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva illustra...
3 Things That Brand Strategy Does NOT Cover
Real Food Brands Marketing Podcast - June 23, 2021 07:00 - 16 minutes ★★★★★ - 51 ratingsA potential client once asked a really good question as he was reviewing his proposal from Katie: what is not included in the scope of the brand strategy work we will be doing together? Not only is this is a great way to be clear with collaboration in an area of your business that you are less k...
Developing Your Food Brand’s Growth Hypothesis with Elliot Begoun
Real Food Brands Marketing Podcast - June 09, 2021 07:00 - 33 minutes ★★★★★ - 51 ratingsWhen you start a business, there can be a lot of pressure to find instant success and rapid growth. The truth is, however, that you can build sustainable long-term success without needing to be the next unicorn brand. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strateg...
How Well Does Your Food Brand Use Appetite Appeal?
Real Food Brands Marketing Podcast - May 26, 2021 07:00 - 18 minutes ★★★★★ - 51 ratingsHow can you get the right people excited to try your products, know what to expect, intrigue them to think about how else they can use it, AND be excited to part with their money to get their hands on what you’re selling? It’s a simple answer that applies to every food and beverage business in s...
Why Being Consistent Isn't Boring... It's Brand Building!
Real Food Brands Marketing Podcast - May 12, 2021 07:00 - 20 minutes ★★★★★ - 51 ratingsWhen you’re working on marketing and promoting your food business day in and day out, it’s normal to start to feel like you’re repeating yourself and to worry that you may sound boring. However, consistency is a vital part of building a strong brand. Today on the Real Food Brands Marketing Pod...
Understanding the Difference Between Features & Benefits
Real Food Brands Marketing Podcast - April 28, 2021 07:00 - 22 minutes ★★★★★ - 51 ratingsAn old saying in Marketing is “don’t talk about features, talk about benefits.” And while many of us nod our heads in agreement, the truth is that you need to understand both, and many business owners and marketers don’t know how to get started and put that advice into action to build a strong b...
Amazon Tips for Food Businesses Part 2: Optimizing Your Amazon Advertising with Shannon Roddy
Real Food Brands Marketing Podcast - April 14, 2021 07:00 - 30 minutes ★★★★★ - 51 ratingsIn Part 1 of this two-part series on Amazon you learned how SEO and search terms work on Amazon, and in Part 2 we’re continuing the conversation about using that information to create advertising campaigns on Amazon that convert and how to get the data that will help you optimize over time. Fo...
Amazon Tips for Food Businesses Part 1: How to Use SEO Keywords to Get Found with Shannon Roddy
Real Food Brands Marketing Podcast - March 31, 2021 07:00 - 30 minutes ★★★★★ - 51 ratingsAmazon is a growth channel for many food and beverage brands, but how do you stand out in the sea of options? And how do you improve the chances that your brand will show up in searches that will actually convert to sales? In this episode of the Real Food Brands Marketing Podcast, host and Foo...
4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
Real Food Brands Marketing Podcast - March 17, 2021 07:00 - 32 minutes ★★★★★ - 51 ratingsOn the path to build your brand, there are always new developments that force you to consider whether you should stay the course or make an adjustment. But how do you know when it’s time to make a pivot? And what can you do to make sure you stay aligned with your core brand strategy principles? ...
How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul
Real Food Brands Marketing Podcast - March 03, 2021 08:00 - 28 minutes ★★★★★ - 51 ratingsEcommerce is one of the hottest topics in the food business. However, if you try to jump straight to tactics without thinking through your goals, you’re likely to run into trouble. Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Chel...
SS 19: Turn Your Email List into a Profit Machine
Scratching The Service - March 02, 2021 09:00 - 10 minutesAn email goes a longer way than you may think. As some may make assumptions about emails and say that no one checks them, they can actually scale your business! This week’s episode teaches you 4 ways to utilize email marketing for your business and make it an extra touchpoint for your customers ...
SS 18: Why YOU Need to Use Facebook Ads for Your Restaurant
Scratching The Service - February 17, 2021 09:00 - 8 minutesNeed some tips on Facebook ads for your restaurant? If you have mixed feelings about them or don’t know the potential of online Facebook ads, this episode is just for you. In this episode, I talk about how Facebook ads could be a huge asset for your restaurant. I will share with you 5 ways to ut...
Using Social Media to Inform and Validate Your Brand Strategy with Hillary Houghton
Real Food Brands Marketing Podcast - February 17, 2021 08:00 - 34 minutes ★★★★★ - 51 ratingsSocial media is a powerful tool to learn about and connect with your consumers. But what are you doing with those insights? Are you using them to really inform and shape your brand strategy and brand activation? If your food business isn’t currently leveraging insights from social media, you may...
Optimize Your Brand Story Using These Brand Strategy Principles
Real Food Brands Marketing Podcast - February 03, 2021 08:00 - 19 minutes ★★★★★ - 51 ratingsOn February 5th, Katie is launching her new Brand Strategy Streamlined program, which provides content, coaching, and collaboration to define, align, and activate your brand strategy. It’s a combination of on-demand content you can move through at your own pace and live coaching and guidance to ...
What's the Big Idea?
Real Food Brands Marketing Podcast - January 20, 2021 08:00 - 18 minutes ★★★★★ - 51 ratingsYour consumer needs and company advantages are at the core and your brand strategy, but you need something to tie everything together into a unified front. You may hear it referred to as your Brand Essence, or Big Idea. It’s the singular idea or concept that you want to come to life and run thro...
The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
Real Food Brands Marketing Podcast - January 14, 2021 08:00 - 50 minutes ★★★★★ - 51 ratingsIn this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food CFO podcast, to talk about the ...
From a Good Product to a Great Brand
Real Food Brands Marketing Podcast - January 06, 2021 08:00 - 19 minutes ★★★★★ - 51 ratingsBrand Strategy can feel like a topic that is reserved for big food businesses more than emerging food businesses, but the concepts matter to brands of all sizes and make a big difference if you take the time to get clear about who your brand is at the core, who you serve and how you meet your co...
3 Steps to Start the Year Strong by Rewriting Your Story
Real Food Brands Marketing Podcast - December 23, 2020 08:00 - 20 minutes ★★★★★ - 51 ratingsIt’s safe to say that no matter who you are or what your goals were for 2020, things probably didn’t quite go as planned. The critical thing to remember is that with everything that’s changed in 2020, there are also new opportunities we’re not seeing if we focus only on what didn’t go as planned...
3 Steps to a More Effective Food Marketing Plan
Real Food Brands Marketing Podcast - December 09, 2020 08:00 - 25 minutes ★★★★★ - 51 ratingsWhen it comes to Marketing Planning, Katie likes to say that 1+1=3. In other words, when all of your tactics are working together based on your marketing strategy, the whole is greater than the sum of its parts. This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Str...
SS 17: 5 Things to Know Before Hiring a Food Photographer
Scratching The Service - November 30, 2020 07:30 - 8 minutesDo you have a go-to food photographer? If you are looking to hire a food photographer for the first time or you realize you need to hire a new one, this episode is for you! Food photography is so in demand right now, and if hiring one has been on your list for time, the time is now to pull...
How Unwrapp'd Uses Brand Strategy to Set Their Brand Apart with Maria Capecelatro and Tom Miner
Real Food Brands Marketing Podcast - November 25, 2020 08:00 - 30 minutes ★★★★★ - 51 ratingsBrand Strategy is the “North Star” to guide everything you do in your food business, but how do you actually go about using it in the day-to-day decision making that comes with leading a business? For this episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist...
SS 16: Essential Menu Design 101
Scratching The Service - November 23, 2020 07:30 - 7 minutesHaving your menu done is something ESSENTIAL as you create your restaurant business. As the seasons change and holidays come and go, revamping your menu can not only get you the spirit and can help showcase your seasonal items and specials! In this episode, I’ll be breaking down some easy...
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn
Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 18, 2020 19:16 - 33 minutes ★★★★★ - 45 ratingsOn the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey)....
SS 15: In-House vs Agency Marketing: Which One is Best for You?
Scratching The Service - November 16, 2020 07:30 - 9 minutesThis is a question I get all the time! Should I do all my marketing in-house or hire an agency? Now, there is no right or wrong answer. You have to do what is best for YOUR business. In this episode I want to break down the pros and cons of each type of marketing source and help y...
Why You Should Write a Creative Brief Before Working with an Agency
Real Food Brands Marketing Podcast - November 11, 2020 08:00 - 26 minutes ★★★★★ - 51 ratingsCollaborating with a marketing agency can do a lot of good things for your brand, but you need to do some homework to make sure you find the right partner for your business, and then align them with your brand strategy. What you need is a creative brief, something that helps your potential partn...
How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield
Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 11, 2020 07:10 - 30 minutes ★★★★★ - 45 ratingsOn the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessari...
SS 14: 3 Tips for A Successful Loyalty Program
Scratching The Service - November 09, 2020 17:00 - 6 minutesWhat is one way you can get people to come back time and time again to your restaurant? Incentives them! A key marketing strategy that most restaurant owners sleep on is setting up a loyalty program for their customers. What is a loyalty program? It’s rewarding your customers for each tim...
How to Stress-Test Your Brand Strategy with Michael Keplinger
Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 04, 2020 20:54 - 38 minutes ★★★★★ - 45 ratingsJoining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward ...
SS 13: 7 Ways To Use Traditional Marketing For Your Restaurant
Scratching The Service - November 02, 2020 17:00 - 6 minutesIn the year of 2020, you might think the only way to market your business would be online. Social media, Facebook ads, and Instagram posts seem to be the most popular however, there are still PLENTY of traditional marketing strategies you can use. In today’s episode I’m going to be sharin...