How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul

Real Food Brands Marketing Podcast

English - March 03, 2021 08:00 - 28 minutes - 18 MB - ★★★★★ - 51 ratings
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Previous Episode: Using Social Media to Inform and Validate Your Brand Strategy with Hillary Houghton

Next Episode: 4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman

Ecommerce is one of the hottest topics in the food business. However, if you try to jump straight to tactics without thinking through your goals, you’re likely to run into trouble.

Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Chelsea Jones and Rachel Saul, founders of Chelsea and Rachel Co., an Ecommerce agency and certified Shopify Plus partner. We’ll hear their top Ecommerce tips and dispel some myths along the way.

In This Episode:

How COVID-19 has changed the landscape for Ecommerce in food and beverage. Why brands that invest in direct-to-consumer brand sites have an edge. Why brands need to stand out even more in online shopping. What you need to know about your consumers. How to get clear about your brand. Why email marketing is so important. The essentials you need to get the most out of your web presence. Why subscription is king for food & bev. Stats you need to look at to grow your subscriptions.

Resources:

Chelsea and Rachel Co. Simple eComm-Nomics; Bridging Economics and eCommerce Beyond 2020 Chelsea and Rachel Co. on Instagram Real Food Brands Marketing Roundtable Facebook Group Connect with Katie on Instagram Brand Strategy StreamlinedTM Program – NEW! Get Your Free Brand Strategy Checkup