Real Food Brands Marketing Podcast
116 episodes - English - Latest episode: 3 months ago - ★★★★★ - 51 ratingsLooking for ways grow your natural food or beverage business? Find actionable tips and insights from industry experts regarding why building a strong brand strategy matters not only to connect with your ideal audience but also when building relationships with external stakeholders like buyers, suppliers and investors. Continue the conversation by joining the Real Food Brands Marketing Round Table group on Facebook! Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Katie Mleziva.
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Episodes
113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
January 20, 2024 15:29 - 25 minutes - 35.1 MBIn almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searching for ways to stay positive about the business they love. Recognizing the power of focus is a good start, but not as easy as just saying,...
112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
December 11, 2023 15:50 - 18 minutes - 16.9 MBThe Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your brand strategy to position your brand to stand out. A brief intro for those of you who are new listeners, including how helping you shake u...
111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
May 25, 2022 07:00 - 21 minutes - 16.8 MBHave you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about it. Today on Episode 111 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva talks through what to do when so...
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
May 11, 2022 07:00 - 31 minutes - 24.6 MBHave you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Cels...
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
April 27, 2022 07:00 - 37 minutes - 29.7 MBSometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can really help with. Today on Episode 109 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva sits down with Monique and Chevalo Wilsondebriano, owners of Recipe for R...
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
April 13, 2022 07:00 - 23 minutes - 19.4 MBAs you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the front AND back end of your business. It helps you make decisions that will deliver a consistent, cohesive, and relevant experience to your consumers....
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
March 30, 2022 07:00 - 23 minutes - 18.3 MBBrand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and agencies, we can help even the score by providing streamlined versions of the concepts they use to focus on the key parts of the process to help you build a brand that stands out no matter who you’re lined up next to. Today on ...
106. How Riemer Family Farm is Growing a Regenerative Brand
March 16, 2022 07:00 - 31 minutes - 24.4 MBA common approach for food and farm businesses is to think about offering a great product rather than building a strong brand. The thinking is that if a product is good enough, taste will ultimately win and of course, people will buy. While this is understandable as you perfect your craft, great taste and quality are expected these days so we don’t want your products to be seen as an interchangeable commodity. There’s so much more to your food brand’s story, so let's uncover it! Today on E...
105. New Episode Index to Help Your Food Brand Stand Out
March 02, 2022 08:00 - 11 minutes - 9.86 MBWith over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of the great content you may have missed to help you find the right resources at the right time for your food business. To help, we’ve put together a list of some of our best episodes organized around the Brand Strategy Streamlined process: Define/Refine, Align, and Activate (and a few other categories to help you really navigate the topics...100+ episodes is a lot of content...
104. What Is a Brand Positioning Statement?
February 16, 2022 08:00 - 27 minutes - 21.6 MBIf you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very different offer for each and attract different groups of people as loyal fans of their brand. Today on Episode 104 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva ...
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
February 02, 2022 08:00 - 31 minutes - 24.8 MBWe’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers? In Episode 103 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Sarah Marion, the Director of Syndicated Research at Murphy Research. Sarah shares how consumers have s...
102. Are you inviting people into a brand story or sharing brand history?
January 19, 2022 08:00 - 18 minutes - 15.5 MBHave you thought about the difference between brand story and brand history? While your brand history can certainly be a part of your brand story, the history is about the past and the story is about the future, and what you’re inviting people to be a part of. Today on episode 102 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her guidance on writing a brand story and sharing brand history for your food business, plus 3 tips to make your bran...
101. Brand Strategy 101: Positioning Your Food Brand to Stand Out
January 05, 2022 08:00 - 27 minutes - 22.3 MBAfter episode 100, Katie’s daughter suggested that she “start over,” and it only seemed fitting that episode 101 should be a brand strategy 101—an intro-level class, so to speak. Today on episode 101 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes over the five W’s of how Brand Strategy can help you go from making a great product to building a strong brand that is well-positioned to stand out: WHAT, WHERE, WHO, WHEN & WHY. In This Episode: Th...
100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway!
December 22, 2021 08:00 - 16 minutes - 13.9 MBWhen we launched the podcast in March 2018, we didn’t know exactly what the future would hold but we took a leap. It’s been a steady build over the past few years and we’re so thankful for all our listeners and guests who have made this show an enriching and rewarding experience as we work collectively to help more people get access to real food. Today on episode 100 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva reflects on one hundred episodes, sh...
99. Strategy Does Not Have to Come at the Expense of Action
December 08, 2021 08:00 - 18 minutes - 15.6 MBFor a food and beverage business, it can be a big benefit to choose to go slow to go fast. While that may sound counterintuitive, taking a little time to plan can increase efficiency and help you accelerate more rapidly because you’ve got the clarity and confidence to know what to do next. Today on episode 99 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why starting with strategy can help your tactics come together. In This Episode: Th...
98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility
November 24, 2021 08:00 - 29 minutes - 23.8 MBPodcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares how to make the right pitch, and what to do once you’re booked for an appearance. In This Episode: Why being a podcast guest can be great for your b...
97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live!
November 10, 2021 08:00 - 19 minutes - 15.7 MBWhile Katie loves her 1:1 work with clients, she’s become increasingly aware that her impact is limited by the number of hours in the day. At the same time, while the Real Food Brands Marketing Podcast can help you piece together the process, there’s space for something in between the two—a self-guided but structured resource to help you create a strong brand strategy for your food business. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva intro...
5 Steps to Accelerate Progress Towards Your Vision
October 27, 2021 07:00 - 17 minutes - 14.5 MBMost of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase “a vision without a plan is just a dream.” Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her simple (but not always easy) 5-step process for accelerating towards ma...
96. 5 Steps to Accelerate Progress Towards Your Vision
October 27, 2021 07:00 - 17 minutes - 14.5 MBMost of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase “a vision without a plan is just a dream.” Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her simple (but not always easy) 5-step process for accelerating towards ma...
Ep 95. DTC Ecommerce Tips for Food Brands with Adam Pollack
October 13, 2021 07:00 - 30 minutes - 25.7 MBSelling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for how to set up your DTC eCommerce website and what metrics you should be looking at along the way. In This Episode: How Adam’s experience foundi...
95. DTC Ecommerce Tips for Food Brands with Adam Pollack
October 13, 2021 07:00 - 30 minutes - 25.7 MBSelling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for how to set up your DTC eCommerce website and what metrics you should be looking at along the way. In This Episode: How Adam’s experience foundi...
Brand Strategy FAQ: Setting Priorities and Building Your Team
September 29, 2021 07:00 - 22 minutes - 17.9 MBAfter you invest time developing your brand strategy to position your brand to stand out then you’re ready to put your plan into action. You see all the opportunities to make changes but there are so many opportunities that it can be intimidating. So the big question at this phase is typically what “what should I do first and who can help me?!" Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva addresses one of the most frequently asked questions ...
REPRISE - 4 Common Brand Strategy Mistakes (and How to Fix Them)
September 15, 2021 07:00 - 20 minutes - 16.4 MBThis week, we’re revisiting episode 49 from last year that is still super relevant today. We’ve been talking through brand strategy our last few episodes, and this refresher on common brand strategy mistakes and how to fix them is worth a second look. Enjoy! Brand strategy is an essential part of building a business that will grow, but we see a lot of food businesses make the same mistakes when it comes time to actually put it into action. On this episode of the Real Food Brands Podcast, h...
Does Your Food Brand’s Personality Shine Through?
September 01, 2021 07:00 - 19 minutes - 16 MBIf your food brand were a person at a party, what sort of person would they be? The loud, bold life of the party? Or the more relaxed, reserved, and clever person? Just like with people, our brands can take on personalities based on our vision and positioning in order to connect with the right people. It’s important to let your brand’s “true colors” shine through to help set your brand apart. Having a clear idea of what personality you want for your brand and how your brand will show up cons...
The 3-Step Brand Strategy Streamlined Process
August 18, 2021 07:00 - 27 minutes - 41.2 MBIt can be hard to know where to start when you’re thinking about how to set your food brand apart. You believe in the potential for your product to turn into a strong brand but, as the saying goes, “a vision without a plan is just a dream.” That’s why we spend so much time on brand strategy: to give you the framework you need to put your vision into action. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva walks you through her three-step process...
My 2 Favorite Market Research Questions
August 04, 2021 11:46 - 26 minutes - 21.3 MBOne of the best things you can do for your brand is to talk to people. But how do you know if you’re asking the right questions to the right people? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares a trick she normally reserves for her 1-on-1 clients: the two best questions you can ask when you’re talking to current or potential customers. In This Episode: Why talking to consumers is so valuable for brands. How to create space for con...
How to Get Past Feeling Stuck in Mid-Air
July 21, 2021 07:00 - 12 minutes - 10.1 MBEvery time we take a leap—whether we fly to the level we want—we are strengthening our wings. But we don’t have to just wait and see what happens when we leap because it’s never good to feel like we’re stuck in mid-air for too long. The resources, tools, and people we surround ourselves with make an enormous difference in terms of how likely we are to fly to a new level. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why now is the ti...
When Is the Right Time for Brand Strategy?
July 07, 2021 07:00 - 19 minutes - 15.5 MBDeveloping your brand strategy helps you get clear about how you can stand apart in your category and reach the people you need to speak to in order to grow. But when should you do this work? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva illustrates why the best time to get started on your brand strategy is right now, and how this work has made a difference for her clients no matter where they are in their food business journey whether starti...
3 Things That Brand Strategy Does NOT Cover
June 23, 2021 07:00 - 16 minutes - 13.6 MBA potential client once asked a really good question as he was reviewing his proposal from Katie: what is not included in the scope of the brand strategy work we will be doing together? Not only is this is a great way to be clear with collaboration in an area of your business that you are less knowledgeable about, but it also helps you understand more precisely what something is by defining what it is not. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Kati...
Developing Your Food Brand’s Growth Hypothesis with Elliot Begoun
June 09, 2021 07:00 - 33 minutes - 21 MBWhen you start a business, there can be a lot of pressure to find instant success and rapid growth. The truth is, however, that you can build sustainable long-term success without needing to be the next unicorn brand. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva is talking to Elliot Begoun, founder of TIG, formerly known as The Intertwine Group. In this episode, we’ll talk about why some food businesses succeed and others fail, and why there...
How Well Does Your Food Brand Use Appetite Appeal?
May 26, 2021 07:00 - 18 minutes - 11.9 MBHow can you get the right people excited to try your products, know what to expect, intrigue them to think about how else they can use it, AND be excited to part with their money to get their hands on what you’re selling? It’s a simple answer that applies to every food and beverage business in some way, yet many emerging brands don’t spend enough time on -- appetite appeal. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why being inte...
Why Being Consistent Isn't Boring... It's Brand Building!
May 12, 2021 07:00 - 20 minutes - 13 MBWhen you’re working on marketing and promoting your food business day in and day out, it’s normal to start to feel like you’re repeating yourself and to worry that you may sound boring. However, consistency is a vital part of building a strong brand. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why consistency is such a crucial component of a successful brand strategy. In This Episode: What Katie has learned in 3 years of consist...
Understanding the Difference Between Features & Benefits
April 28, 2021 07:00 - 22 minutes - 14.8 MBAn old saying in Marketing is “don’t talk about features, talk about benefits.” And while many of us nod our heads in agreement, the truth is that you need to understand both, and many business owners and marketers don’t know how to get started and put that advice into action to build a strong brand. Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva explains the difference between features and benefits and walks you through two exercises to...
Amazon Tips for Food Businesses Part 2: Optimizing Your Amazon Advertising with Shannon Roddy
April 14, 2021 07:00 - 30 minutes - 19.3 MBIn Part 1 of this two-part series on Amazon you learned how SEO and search terms work on Amazon, and in Part 2 we’re continuing the conversation about using that information to create advertising campaigns on Amazon that convert and how to get the data that will help you optimize over time. For part two of our Amazon Series on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva is back with Shannon Roddy, Amazon Expert, founder of Marketplace Seller C...
Amazon Tips for Food Businesses Part 1: How to Use SEO Keywords to Get Found with Shannon Roddy
March 31, 2021 07:00 - 30 minutes - 19.4 MBAmazon is a growth channel for many food and beverage brands, but how do you stand out in the sea of options? And how do you improve the chances that your brand will show up in searches that will actually convert to sales? In this episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks with Shannon Roddy, Amazon Expert, founder of Marketplace Seller Courses, and creator of the Amazon Brand Success Academy. Together they cover why keywords...
4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
March 17, 2021 07:00 - 32 minutes - 20 MBOn the path to build your brand, there are always new developments that force you to consider whether you should stay the course or make an adjustment. But how do you know when it’s time to make a pivot? And what can you do to make sure you stay aligned with your core brand strategy principles? This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits down with Alan Goodman, a Six Sigma Black belt, Instructional Chair for the Quality Engin...
How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul
March 03, 2021 08:00 - 28 minutes - 18 MBEcommerce is one of the hottest topics in the food business. However, if you try to jump straight to tactics without thinking through your goals, you’re likely to run into trouble. Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Chelsea Jones and Rachel Saul, founders of Chelsea and Rachel Co., an Ecommerce agency and certified Shopify Plus partner. We’ll hear their top Ecommerce tips and dispel some myths along the way. In Thi...
Using Social Media to Inform and Validate Your Brand Strategy with Hillary Houghton
February 17, 2021 08:00 - 34 minutes - 21.5 MBSocial media is a powerful tool to learn about and connect with your consumers. But what are you doing with those insights? Are you using them to really inform and shape your brand strategy and brand activation? If your food business isn’t currently leveraging insights from social media, you may be wondering how you even get started? For this episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva has a conversation with Hillary Houghton, Found...
Optimize Your Brand Story Using These Brand Strategy Principles
February 03, 2021 08:00 - 19 minutes - 12.7 MBOn February 5th, Katie is launching her new Brand Strategy Streamlined program, which provides content, coaching, and collaboration to define, align, and activate your brand strategy. It’s a combination of on-demand content you can move through at your own pace and live coaching and guidance to help you along the way. One of the key outcomes of a successful brand strategy is a clear brand story statement: a paragraph you can use as the springboard for how you weave your story through every...
What's the Big Idea?
January 20, 2021 08:00 - 18 minutes - 12.2 MBYour consumer needs and company advantages are at the core and your brand strategy, but you need something to tie everything together into a unified front. You may hear it referred to as your Brand Essence, or Big Idea. It’s the singular idea or concept that you want to come to life and run throughout everything you do to bring your brand strategy to life. In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the importa...
The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
January 14, 2021 08:00 - 50 minutes - 40.4 MBIn this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food CFO podcast, to talk about the three pillars of a successful food business. You’ll hear them talk about how brand, financials, and sales strategy are all crucial for building a successful, stable, profitable food or beverage compan...
From a Good Product to a Great Brand
January 06, 2021 08:00 - 19 minutes - 12.8 MBBrand Strategy can feel like a topic that is reserved for big food businesses more than emerging food businesses, but the concepts matter to brands of all sizes and make a big difference if you take the time to get clear about who your brand is at the core, who you serve and how you meet your consumers’ needs in a way your competitors can’t, or won’t, to set your brand apart. In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva ...
3 Steps to Start the Year Strong by Rewriting Your Story
December 23, 2020 08:00 - 20 minutes - 13.2 MBIt’s safe to say that no matter who you are or what your goals were for 2020, things probably didn’t quite go as planned. The critical thing to remember is that with everything that’s changed in 2020, there are also new opportunities we’re not seeing if we focus only on what didn’t go as planned. For our end-of-the-year episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva takes us through an exercise to use the brand strategy concept of posi...
3 Steps to a More Effective Food Marketing Plan
December 09, 2020 08:00 - 25 minutes - 17.5 MBWhen it comes to Marketing Planning, Katie likes to say that 1+1=3. In other words, when all of your tactics are working together based on your marketing strategy, the whole is greater than the sum of its parts. This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva shares a three step process for marketing planning to help you better create your plan to align with your business objectives, then allocate resources to make it happen! In Thi...
How Unwrapp'd Uses Brand Strategy to Set Their Brand Apart with Maria Capecelatro and Tom Miner
November 25, 2020 08:00 - 30 minutes - 20.5 MBBrand Strategy is the “North Star” to guide everything you do in your food business, but how do you actually go about using it in the day-to-day decision making that comes with leading a business? For this episode of the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits down with Maria Capecelatro and Tom Miner, co-founders of Unwrapp’d, an energy bite company based in Denver, Colorado. Listen in as they talk about how Unwrapp’d used their brand s...
Why You Should Write a Creative Brief Before Working with an Agency
November 11, 2020 08:00 - 26 minutes - 24.9 MBCollaborating with a marketing agency can do a lot of good things for your brand, but you need to do some homework to make sure you find the right partner for your business, and then align them with your brand strategy. What you need is a creative brief, something that helps your potential partners know what you’re looking for and how they can knock it out of the park for you. On this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva...
An Insider’s Tips on Food & Beverage Distribution in Grocery with Sandra Velasquez
October 28, 2020 07:00 - 30 minutes - 28.2 MBSales is an important channel to bring your Brand Strategy to life and set you apart in a crowded market. But how do you put on your sales hat and adapt your Brand Strategy specifically to a conversation with buyers? And what goes into a successful sales pitch? This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Sandra Velasquez, the New York City area Sales Manager for Van Leeuwen Ice Cream, National Sales Rep for HiBAR and foun...
Turn Your Marketing Plan into a Consumer Connection Plan
October 14, 2020 07:00 - 24 minutes - 23.2 MBWhen most people think of marketing, they think about promotion—pushing out your message to people and hoping they’ll decide to buy. But who wants to be “marketed” to anymore? Instead, what if we thought of marketing as connecting? For this week’s Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva lays out a 6-step framework for the journey our end consumers go through – from when they first hear about your product to deciding to buy it, try it,...
5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
September 30, 2020 07:00 - 26 minutes - 24.9 MBNow that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common mistakes you can avoid by learning from other emerging food brands. This week for the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the five most common brand strategy pi...
[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
September 16, 2020 07:00 - 18 minutes - 17.6 MBDuring this three-part Brand Strategy series, we’ve covered competitors and customers, so now it’s time to look at the final C: Company. This is where we put together all of our inputs and start to look at outputs. Get specific about these components of company strategy, and you’ll figure out how to really set your brand apart. Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva finishes our series on Brand Strategy. In this episode, Kat...