115. Your Big Shift: From Selling a Great Product to Building a Strong Brand

Real Food Brands Marketing Podcast

English - June 08, 2024 02:10 - 17 minutes - 23.7 MB - ★★★★★ - 51 ratings
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Previous Episode: 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)

Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.

Here's what's in this episode - you can find all the links on the episode web page.

The event that sparked Katie’s interest in brand management. Why a great product is necessary, but not enough. Why the time for brand strategy is always now. How Katie's Brand Strategy process brings clarity and confidence. How a strong brand can help you build brand recognition and word-of-mouth marketing. How having a strong brand can help you with new product launches.

Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!

In the meantime, you can get all the links and read the full show notes here.