From a Good Product to a Great Brand

Brand Strategy can feel like a topic that is reserved for big food businesses more than emerging food businesses, but the concepts matter to brands of all sizes and make a big difference if you take the time to get clear about who your brand is at the core, who you serve and how you meet your consumers’ needs in a way your competitors can’t, or won’t, to set your brand apart.

In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains how to use Brand Strategy to evolve from making a good product to building a great brand.

In This Episode: The event that sparked Katie’s interest in brand management. Why a good food product is necessary, but not enough. Why the time for brand strategy is always now. The danger of focusing only on product. How building a strong brand is like a bank account. Why clarity and confidence is so important for building a brand. How a strong brand can help you build brand recognition and word of mouth marketing. How having a strong brand can help you with new product launches. Where to sign up for a free 5 day training starting 2/1/21 Resources: Ep #56: Meeting Consumer Needs – What Are You REALLY Selling? Ep #64: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer Ep #66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy Ep #68: Turn Your Marketing Plan into a Consumer Connection Plan Real Food Brands Marketing Roundtable Facebook Group Connect with Katie on Instagram Brand Strategy StreamlinedTM Course – NEW! Get Your Free Brand Strategy Checkup