Real Food Brands Marketing Podcast
118 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 51 ratingsLooking for ways grow your natural food or beverage business? Find actionable tips and insights from industry experts regarding why building a strong brand strategy matters not only to connect with your ideal audience but also when building relationships with external stakeholders like buyers, suppliers and investors. Continue the conversation by joining the Real Food Brands Marketing Round Table group on Facebook! Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Katie Mleziva.
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Episodes
5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
September 30, 2020 07:00 - 26 minutes - 24.9 MBNow that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common mistakes you can avoid by learning from other emerging food brands. This week for the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the five most common brand strategy pi...
[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
September 16, 2020 07:00 - 18 minutes - 17.6 MBDuring this three-part Brand Strategy series, we’ve covered competitors and customers, so now it’s time to look at the final C: Company. This is where we put together all of our inputs and start to look at outputs. Get specific about these components of company strategy, and you’ll figure out how to really set your brand apart. Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva finishes our series on Brand Strategy. In this episode, Kat...
[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
September 02, 2020 07:00 - 23 minutes - 21.9 MBFiguring out your core consumers, aka the biggest fans of your brand, can be one of the hardest parts about building a food or beverage business, but it’s critical to your success. Luckily, there’s a tool to help you get specific about what you want to do: an ideal consumer profile. Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva picks up with part two of our three-part series on the ins and outs of developing your Brand Strategy. In...
[Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
August 19, 2020 07:00 - 20 minutes - 38.6 MBWe talk a lot about how Brand Strategy is the North Star for your food business that helps you align your team and guide them in the right direction towards your Purpose & Vision. And while we already have some great episodes devoted to the topic (see below for links), we wanted to put everything together in one place to really walk you through each step and give you the solid foundation you need to succeed. Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand S...
Brand Checkup: Is Your Brand Strategy Working?
August 05, 2020 07:00 - 18 minutes - 34.1 MBAs Katie likes to say, “your Brand Strategy is how you’ll meet your consumer’s needs in a way your competitors can’t, or won’t, in order to set your brand apart.” When the front and back end of your business is integrated and aligned around your “North Star,” every resource you put behind your brand is so much more efficient and effective. When it comes to brand strategy though, it’s so all-encompassing (yes, it’s so much more than your logo, colors, or marketing plan!) that it can be ha...
Strategic Storytelling: Using Media Relations to Build Your Food Brand with Nikki Nardick
July 22, 2020 07:00 - 43 minutes - 79.1 MBPeople need to be aware of your food brand if it’s going to get from the shelf into their shopping carts. But how do you get people talking about your brand? Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits down with Nikki Nardick, Founder of Knack PR, to discuss how to connect with media outlets to get press coverage for your food brand – and what to do with that attention once you get it. In This Episode: What media relations l...
Lessons from an Uphill Climb
July 08, 2020 07:00 - 17 minutes - 31.7 MBIn this episode of the Real Food Brands Podcast, host and Natural Food Brand Strategist Katie Mleziva shares a story that highlights why sometimes you need to just put in the work and watch out for shortcuts, what might happen when you change directions, and why you shouldn’t be afraid to ask for help. In This Episode: How races are won and lost on hills. Why working hard now can pay off in the future. The risk of taking shortcuts too soon. How changing directions is important but ...
Taking a Data-Driven Social Media Approach to Build Your Food Brand with Michael Ray
June 24, 2020 07:00 - 48 minutes - 88.3 MBEvery food business should be thinking about an integrated marketing plan that pulls all of your marketing efforts together into one coordinated strategy working towards one set of goals. Implementation of tactics just won’t be as effective if you don’t know who want to reach or what you want to say. Plus, it will be harder to measure what success even looks like. Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva has a conversation with Mi...
Lead with Your Values with Sadie Scheffer
June 10, 2020 07:00 - 46 minutes - 85.1 MBWhether you lead a team of one or one hundred, it’s critical to think about your role as a leader and how you’re going to lead based on your values. For our guest today, that comes down to having the courage to acknowledge past mistakes and use them to learn and grow. Today on the Real Food Brands Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Sadie Scheffer, CEO and Founder of Bread SRSLY, a gluten-free vegan sourdough bread company based in Berkeley, CA. In this epi...
Getting to Know Your Consumers as Real People with Britta Schell
May 27, 2020 07:00 - 41 minutes - 76.5 MBWe use a lot of different terms to describe the groups of people who buy our products and love our brands (tribes, consumer groups, personas, end users...) but at the end of the day they are each real people and we want to get to know them as much as possible so we can create products that truly solve their problems and bring them joy. But how do you get the information you need to do this? Today on the Real Food Brands Podcast, host and Food & Bev Brand Strategist Katie Mleziva has a con...
Using Your Financials to Build a Profitable Food Business with Sarah Delevan
May 13, 2020 07:00 - 50 minutes - 46.3 MBWhen your financials aren’t in order, you tend to spend more time thinking about money. How much money is in the bank right now? Can we pay the team? Can we make this investment? There’s a belief that when cash flow and profits aren’t where we need them to be, the solution is to just work harder and sell more. However, there’s a lot you can do outside of that to get a handle on your finances and increase profitability. Today on the Real Food Brands Podcast, host and food & bev Brand Strate...
Meeting Consumer Needs - What Are You REALLY Selling?
April 29, 2020 07:00 - 23 minutes - 21.5 MBConsumers need us more than ever. As their needs are changing to adapt to the "new norm,” they are building new routines and discovering new pain points that in turn create new opportunities for us to serve, support and delight. In this episode of the Real Food Brands Podcast, host and Natural Food Brand Strategist Katie Mleziva talks through the Elements of Value pyramid, and how it can help you get more clarity about what you’re really selling and why it matters to your ideal consumers. ...
How to Create a Brand Story that Converts with Anna Bradshaw
April 15, 2020 07:00 - 39 minutes - 36.5 MBPeople want to feel a sense of belonging. They like to be a part of something. Brands who tell a story that invites people in and offer a solution to a problem (versus just talking about themselves and what they offer) are more memorable, referable and create a sense of loyalty for all involved. Today on the Real Food Brands Podcast, host and food & bev Brand Strategist Katie Mleziva chats with Anna Bradshaw, a conversion copywriter specializing in brand story and ecommerce marketing f...
6 Signs You Should Rebrand Your Food Business
April 01, 2020 07:00 - 26 minutes - 24.4 MBYour brand strategy serves as a “North Star” to align the front and back end of your business as you scale. But how do you know if what you’re doing is working? In this episode of the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva goes over the difference between a product and a brand, the difference between a brand refresh and a rebrand, a quick 3C’s review and six signs you should rebrand your food business. In This Episode: Why a great brand strategy starts with t...
Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder
March 18, 2020 07:00 - 44 minutes - 40.9 MBInfluencer marketing is a key strategy for growing food brands large and small, but how you go about finding influences and what you do once you’ve connected with them can vary widely based on your goals. For many of us, it can be hard to even know where to start. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva gets a chance to catch up with Elexis Schroder, Founder of SchroderHaus, a Marketing Communications firm based in Denver, Colorado. In this episode, w...
Developing Your Brand's Point of Difference with Abe Kamarck
March 04, 2020 08:00 - 41 minutes - 38.4 MBCreating your point of difference can be a big challenge, especially in a crowded category. Our guest today has been able to do that and more, growing a product in an incredibly popular category into a brand with national distribution. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva sits down with Abe Kamarck, CEO and Founder of True Made Foods. In this episode, we talk about how he’s been able to get his all-natural ketchup product to a point where national ...
Forecasting and Demand Planning with Alex Duong
February 19, 2020 08:00 - 43 minutes - 39.9 MBWhile your marketing and sales plans are important steps to building your brand, you need to back them up with solid forecasting and demand planning if you want to grow your food business in a profitable way. Everything from efficient ordering and production planning to making sure you can properly serve your customers hinges on the work you do in this area. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Alex Duong, Founder – Ancient Provisions. I...
Creating a Beverage Brand That Stops People in Their Tracks with Candice Crane
February 05, 2020 08:00 - 28 minutes - 26.6 MBStopping power is everything when you’re trying to compete in a crowded category -- in the grocery store or online. How do you create a brand that jumps off the shelves and stands out from the rest? Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva sits down with Candice Crane, Founder and CEO of Petal Sparkling Botanicals, a brand that stops you in your tracks when you see it. In this episode, we talk about how Petal has been able to stand out in a crowded ca...
4 Common Brand Strategy Mistakes (and How to Fix Them)
January 22, 2020 08:00 - 21 minutes - 20.4 MBBrand strategy is an essential part of building a business that will grow, but we see a lot of food businesses make the same mistakes when it comes time to actually put it into action. On this episode of the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva goes over the four most common brand strategy mistakes, and what to do if you think you might be making them. In This Episode: The resources Real Food Brands is offering to help you build your brand. How to differenti...
Using Content Strategy to Streamline Food Business Marketing with Chelsea Rainey
January 08, 2020 08:00 - 36 minutes - 33.6 MBHaving one integrated marketing plan, versus a more ad hoc and piecemeal approach, helps make sure that all of your efforts are consistent, coordinated and focused on creating a purchase cycle that eventually turns your customers into brand advocates. Between the visuals and the brand story that you’re telling, your content is your chance to draw people in, build trust, and have a genuine conversation with your customers. Today on the Real Food Brands Podcast, host and Brand Strategist Kat...
Amazon Success Strategies for Food Businesses with Shannon Roddy
December 23, 2019 08:00 - 44 minutes - 40.8 MBWe talk a lot on the Real Food Brands podcast about having a Brand Strategy in place to align everything on both the front and back end of your food business to deliver on your brand’s vision. The same concept holds true within every area of your business; your strategy needs to come to life through your operations, marketing, customer service...even Amazon. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva is joined by Shannon Roddy, an Amazon expert who help...
How Soñar Foods Brings Their Brand’s Mission to Life with Pete Brennan & Maria Garcia Brennan
December 11, 2019 08:00 - 43 minutes - 40.1 MBHaving a well-defined brand strategy in place for your natural food company helps you clarify a message that resonates with your consumers, and makes stakeholders like buyers and investors to want to learn more. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks to Maria Garcia Brennan and Pete Brennan, co-founders of Soñar Foods, an organic grain free tortilla chip company that brings a focus to uplifting the Latino community as part of everything they do...
How Soñar! Foods Brings Their Brand’s Mission to Life with Maria Garcia Brennan and Pete Brennan
December 11, 2019 08:00 - 43 minutes - 40.1 MBHaving a well-defined brand strategy in place for your natural food company helps you clarify a message that resonates with your consumers, and makes stakeholders like buyers and investors to want to learn more. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks to Maria Garcia Brennan and Pete Brennan, co-founders of Soñar! Foods, an organic grain-free tortilla chip company that brings a focus to uplifting the Latino community as part of everything they d...
The 5-Minute Food Business Brand Strategy Formula
November 27, 2019 08:00 - 16 minutes - 15.4 MBThere’s so much that goes into developing and documenting the brand strategy for your food business, but if you want to pare it all down to the basics to define or refine your strategy in just a few minutes, this formula will help you get you started. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva does just that, with her V+3 C formula. That stands for Vision, Competitor, Consumer, and Company - the four things that can guide your efforts to create a meanin...
Building a Food Category One Relationship at a Time with Amy Zitelman
November 13, 2019 08:00 - 44 minutes - 41.1 MBFiguring out how to compete in a new, or underdeveloped, food or beverage category is a challenge -- especially if you’re a disruptive natural foods business determined to shake things up! Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva takes us back to revisit a great episode with Amy Zitelman, Co-Founder and CEO of Soom Foods, to talk about how they build relationships with influencers like food bloggers and top chefs to create excitement for a relatively ...
Why Being Small Can Be a Competitive Advantage with Matt Parry
October 30, 2019 07:00 - 37 minutes - 34.2 MBDo you ever feel like you’re starring in your very own David and Goliath story as you try to take on big brands for market share and shelf space? Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva has a conversation with Matt Parry, founder of the Good Crisp Company, the canister chip brand that has replaced Pringles on all Virgin Australia and Tiger flights, is stocked in more than ten thousand supermarkets across the US, and is in the top ten fastest-growing ...
Driving Incremental Sales Through Alternative Usage Ideas
October 16, 2019 07:00 - 26 minutes - 24.4 MBThere are many different ways to grow your sales numbers. You can increase your market penetration, by going deeper within your existing market in order to reach new customers. You can focus on market expansion, moving into new geographical areas to find new people. Finally, you can increase buy rate, finding new ways for your existing customers to use your product so they buy it more frequently. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva breaks down how...
5 Crucial Ways to Prepare for a Food PR Crisis Before It Happens
October 02, 2019 07:00 - 43 minutes - 39.9 MBWhile optimism can get us far in the natural food business, you also need to spend some time thinking about what could go wrong. Planning for the worst-case scenario means that you can more confidently move forward with a positive outlook, knowing that you won’t get blindsided if things don’t go as planned. No matter what phase of business you’re in, it’s worth it to invest time to think ahead to what could go wrong. This could be applied to any area of your business (e.g. new product launch...
Using Email Marketing to Build Your Food Brand with Anna Sonnenberg
September 18, 2019 07:00 - 43 minutes - 40.6 MBRecently many online gurus have been identifying email as the next big thing, but it has really never gone away. Social media still has its place, but ultimately, it’s something that you rent because they can completely change the game on you at any moment. Email is something you own—even with algorithms sorting you into different inboxes you can still get through to the right audience if you’re careful about your approach. Today on the Real Food Brands Podcast, we’re looking back at Ep #...
Using Strategic Mapping to Set Priorities for Your Food Business with Ainsley Moir
September 04, 2019 07:00 - 28 minutes - 13.5 MBWhether you’re just starting out or scaling your food or beverage business, there are so many things to do that you can’t possibly do them all (well) at the same time. The key is to figuring out how to prioritize so you can turn your laser-like focus into a competitive advantage. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Ainsley Moir, Founder and Lead Brand Strategist of the Healthy Food & Beverage Group, about how to set your priorities wit...
Building a National Brand with Scott Demers of Scott & Jon's
August 21, 2019 07:00 - 39 minutes - 18.2 MBOne of the most frequently asked questions is how to scale a business into a national brand. The answer definitely requires more than one podcast episode, but today we have an opportunity to talk to a food company founder who has done it and hear the lessons he’s learned along the way. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva sits down with Scott Demers, co-founder of Scott & Jon’s premium frozen seafood meals. We learn how the brothers made the decisi...
Building Your Brand Through Community
August 07, 2019 07:00 - 26 minutes - 12.3 MBBeing an entrepreneur and building your food brand is not easy. Having a trusted circle of other entrepreneurs in your life to share your opportunities and hurdles to help you determine the best path forward can make all the difference. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva tells us why building a peer community for yourself as an entrepreneur is so important when building your food brand. Katie is going to be offering a Food & Beverage Entrepreneur...
How to Define, Align and Activate Your Brand Strategy
July 24, 2019 07:00 - 27 minutes - 12.7 MBBrand strategy and marketing can be really confusing for a lot of people. There are a lot of options out there, and in order to make the right decisions, you need to lay a strategic foundation for your brand. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks through her 3-step framework for developing and implementing a brand strategy to make sure that everything you do helps you achieve your business vision and objectives. In This Episode: Why a bran...
3 Design Tools to Challenge the Status Quo with Fred Hart
July 10, 2019 07:00 - 37 minutes - 17.3 MBThere’s an old saying that if Henry Ford would’ve asked people what they wanted, they would’ve said, “A faster horse.” Being a challenger brand in an established food category means you need to be willing to shake up the status quo and take the risks that bigger brands won’t. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Fred Hart, Creative Director and Partner at Interact Boulder, an entrepreneurial branding and packaging design agency obsessed ...
3 Tips for Speed to Market with Emma Nelson
June 26, 2019 07:00 - 40 minutes - 18.9 MBSometimes you get a brilliant, game-changing idea and the best thing is to get it to market as quickly as possible. The problem is that it’s not as easy as coming up with a great recipe in your kitchen and then immediately scaling it. You need to source commercial ingredients, work around suppliers’ and co-packers’ limitations, and make sure you have the certifications your brand needs to reflect your values. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva ta...
Win at Retail Using Category Management Strategies with Dan Lohman
June 12, 2019 07:00 - 41 minutes - 19.3 MBBuilding a relationship with grocery retailers is about more than just making a great product they can put on their shelf. You need to have a real understanding of who your consumer is, what else they put in their shopping carts, and why your food or beverage brand provides value to a store beyond the profit margin on an individual sale. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Dan Lohman, a CPG and Natural and Organic Industries Strategic A...
Developing New Food & Beverage Products, with Lindsay Wisener
May 29, 2019 07:00 - 30 minutes - 14.3 MBResearch and Development (R&D) is one area many brands need help with in order to bring an idea to life with new product samples or to scale your recipe to production level. In this episode of the Real Food Brands Podcast, host Katie Mleziva sits down with Lindsay Wisener, an independent beverage development consultant working on everything from baby formula to plant-based protein drinks. She’s the Owner/Principal Consultant at WiseBev, and shares with us the ins and outs of product developm...
6 Unexpected Places to Find Inspiration for Your Food Business
May 15, 2019 07:00 - 24 minutes - 11.5 MBWhere do you find inspiration? Today on the Real Food Brands Podcast, host Katie Mleziva walks us through what she does when she or her food and beverage company clients need to find new insights and innovations. In This Episode: How to prepare for inspiration when it may strike at any moment. Why getting out of your office or production facility is so important. Why traveling is a great time to find new ideas to bring back home. The best way to find inspiration in other aisles than...
The 5 Mistakes Food Startups Make With Sari Kimbell
May 01, 2019 07:00 - 46 minutes - 21.4 MBGetting started with your food startup, or scaling to the next level can be exciting. You get to share something you love with new people, and (at some point) make some money for your efforts. As you start making moves to make your passion into your career, however, you’ll run into some problems if you don’t have a clear idea of who you’re marketing to and how you want to grow. Today on the Real Food Brands Podcast, host Katie Mleziva has a conversation with Sari Kimbell, Founder of Sari Kim...
Insider Tips for Working With Co-Packers From Sandro Gerbini
April 17, 2019 07:00 - 38 minutes - 18.1 MBWorking with co-packers, co-manufacturers, and everything else required to get your brand onto shelves that matter can be a daunting task for the sharpest entrepreneur. Making sure that you’re consistently delivering at the quality level you expect while staying within your budget is the secret to long-term growth. This week on the Real Food Brands Marketing Podcast, host Katie Mleziva sits down with Sandro Gerbini, founder of Gatherer’s Granola and Empire Co-Packing, to get into the nitty-g...
Key Insights From Natural Products Expo West
April 03, 2019 07:00 - 30 minutes - 14.1 MBThe Natural Products Expo West show is an exciting gathering of people dedicated to shaking up shopping carts, and the energy was infectious. The convention covers 555,000 square feet of booths and brings in over eighty-five thousand people over the course of a week. Real Food Brands Marketing Podcast host Katie Mleziva is back with insights on where the industry is headed and what trends you can tap into for your brand. In This Episode: The Color Blocking packaging trend. Is CBD an ing...
How Brand Strategy Brings Consistency, Efficiency and Value to Your Company
March 20, 2019 07:00 - 21 minutes - 40.4 MBIn this episode of The Real Food Brands Marketing Podcast, Host Katie Mleziva talks about why your brand strategy should come first as you launch or scale your food or beverage business. Katie shares four ways that documenting your brand strategy supports your business goals: clarifying your vision and setting your north star, streamlining decision making and aligning your team, preparing for buyer and investor meetings and saving you time and money. In This Episode: The Three C’s o...
7 Ways to Optimize Your Social Media Marketing Plan -- with Kara Hanninen
March 06, 2019 08:00 - 40 minutes - 74.7 MBKara Hanninen, Founder and CEO of Craveity Marketing, joins the Real Food Brands Marketing Podcast to discuss all things social media marketing, from choosing the right platform, to ads, to influencers...and more! In This Episode: Why Kara moved from digital marketing ad agencies to her own mission focused food related marketing firm. Seven important things to consider when creating your integrated social media marketing plan: Planning and strategy Choosing the right platfor...
Food Industry Trade Show Tips to Maximize Success - with Alli Ball
February 20, 2019 08:00 - 46 minutes - 84.8 MBAlli Ball, Creator of Retail ReadyTM and Founder of Allison Ball Consulting, returns to the Real Food Brands Marketing Podcast to discuss selecting the right food & bev industry trade show events and maximizing your trade show success, as well as tips to avoid common pitfalls. In This Episode: Why Alli decided to start Retail Ready Why industry trade shows are not about making direct sales How to determine if your business is ready to be at a trade show Why it is generally be...
Building Trust With Brand Consistency
February 06, 2019 08:00 - 44 minutes - 81.5 MBAinsley Moir, Founder and Chief Brand Engineer of Engineer Your Brand, joins Katie Mleziva on the Real Food Marketing Brands Podcast to discuss the value of consistency in everything you do in both the front end and backend operations of your business in order to build your food or beverage brand. In This Episode: Why Ainsley was inspired to start her own company while working in CPG at a large food company. How taking a brand management mindset will help you and your team buil...
How to Find Your Unfair Advantage
January 23, 2019 08:00 - 19 minutes - 36.5 MBJoin host Katie Mleziva as she outlines ways to identify theunique “unfair advantage” that sets your food or beverage brand apart from the rest of the market. In This Episode: Three ways of looking at your main strengths Your product: What is it that makes your food product stand out? Is it a completely new kind of product, or if it is a commodity product, what about the ingredients or the story makes it uniquely beneficial to your customers? Your people: Star...
Living the Brand with J. Henry Bourbon
January 09, 2019 08:00 - 27 minutes - 50.5 MBJoe Henry of J. Henry Bourbon joins the Real Food Brands Marketing Podcast to discuss the importance of setting a brand strategy and then delivering on your promises through consistent operational and marketing excellence in order to help your company stand out in a crowded marketplace. In This Episode: The story behind the J. Henry & Sons Wisconsin Straight Bourbon brand strategy How J. Henry revived of a dormant heirloom corn to help create a unique mash bill Why J. Henry p...
How to Fuel Growth With Your Brand Strategy
December 26, 2018 08:00 - 16 minutes - 29.8 MBJoin host Katie Mleziva as she discusses the ways a clearly defined brand strategy can keep you on track to meeting your goals and help you bring more value to your customers. In This Episode: A quick overview of what should be included in a brand strategy How a brand strategy guides you towards your goals Why action does not necessarily equal progress How to refine and update your brand strategy Why your brand strategy needs to be clear to your entire team Resources: H...
How Brooklyn Delhi Blends Cultures in Taste and Design
December 12, 2018 08:00 - 39 minutes - 73.3 MBChitra Agrawal and Ben Garthus, founders of Brooklyn Delhi, join the Real Food Brands Marketing Podcast to discuss taking inspiration from their personal backgrounds and leveraging their professional expertise in food blogging and packaging design firm to start their own food company. In This Episode: The story behind how and why Ben and Chitra started Brooklyn Delhi How Ben and Chitra educated consumers about their new product How choosing a product name can affect your tar...
Using Email Marketing to Build Your Brand
November 28, 2018 08:00 - 34 minutes - 63.1 MBAnna Sonnenberg, Owner of Sonnenberg Media, joins Katie Mleziva on the Real Food Brands Marketing Podcast to discuss email marketing strategy as part of your integrated marketing plan, and why email is certainly not dead. In This Episode: Why email is an important part of your integrated marketing strategy Why email is the perfect place to share your brand’s story How email can be used to drive sales both online and in brick and mortar stores How to use email to solicit customer ...