6 Unexpected Places to Find Inspiration for Your Food Business

Real Food Brands Marketing Podcast

English - May 15, 2019 07:00 - 24 minutes - 11.5 MB - ★★★★★ - 51 ratings
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Previous Episode: The 5 Mistakes Food Startups Make With Sari Kimbell

Next Episode: Developing New Food & Beverage Products, with Lindsay Wisener

Where do you find inspiration? Today on the Real Food Brands Podcast, host Katie Mleziva walks us through what she does when she or her food and beverage company clients need to find new insights and innovations.

In This Episode:

How to prepare for inspiration when it may strike at any moment. Why getting out of your office or production facility is so important. Why traveling is a great time to find new ideas to bring back home. The best way to find inspiration in other aisles than your category. What to look for when you visit other stores your ideal audience loves. How a DIY food combination can represent an opportunity. Why kids are great people to ask for feedback. Finding alternative distribution opportunities, such as sporting goods stores.

Resources:

How Brooklyn Delhi Blends Cultures in Taste and Design podcast episode Key Insights From Natural Products Expo West podcast episode Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website (download your Brand Checkup Scorecard here)