Developing New Food & Beverage Products, with Lindsay Wisener
Real Food Brands Marketing Podcast
English - May 29, 2019 07:00 - 30 minutes - 14.3 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 6 Unexpected Places to Find Inspiration for Your Food Business
Research and Development (R&D) is one area many brands need help with in order to bring an idea to life with new product samples or to scale your recipe to production level. In this episode of the Real Food Brands Podcast, host Katie Mleziva sits down with Lindsay Wisener, an independent beverage development consultant working on everything from baby formula to plant-based protein drinks. She’s the Owner/Principal Consultant at WiseBev, and shares with us the ins and outs of product development.
In This Episode:
Hear Lindsay’s path to owning her own beverage development lab. How small businesses can get what they need from R&D experts. Why flexibility is key to a successful development process. What you need to know when you work with R&D. The role packaging plays in which shelf your product winds up on. How to effectively develop new product lines and extensions. The key to great product testing.Resources:
WiseBev Lindsay Wisener LinkedIn Food Navigator Katie Mleziva LinkedIn Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website (download your Brand Checkup Scorecard here)