Driving Incremental Sales Through Alternative Usage Ideas

There are many different ways to grow your sales numbers. You can increase your market penetration, by going deeper within your existing market in order to reach new customers. You can focus on market expansion, moving into new geographical areas to find new people. Finally, you can increase buy rate, finding new ways for your existing customers to use your product so they buy it more frequently.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva breaks down how to think about alternative usage ideas for your brand. These are new and different ways for your customers to use your product they already buy and love, which hopefully leads them to buy it more frequently. We have a few ideas to get you started, but what we really want to happen is that we’re able to spark some ideas of your own based on what you know about your products and consumer.

In This Episode:

Three approaches for growing your sales. What an alternative usage is and how you can learn from Elmer’s glue. How alternative usages can result in incremental growth. Why your product might work for something that may surprise you. How to brainstorm new usages for your product. 10 ideas to get started. How to take advantage of alternative usages to market more effectively.

Resources:

Katie’s LinkedIn profile Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website (download your Brand Checkup Scorecard here)