Food Industry Trade Show Tips to Maximize Success - with Alli Ball
Real Food Brands Marketing Podcast
English - February 20, 2019 08:00 - 46 minutes - 84.8 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building Trust With Brand Consistency
Alli Ball, Creator of Retail ReadyTM and Founder of Allison Ball Consulting, returns to the Real Food Brands Marketing Podcast to discuss selecting the right food & bev industry trade show events and maximizing your trade show success, as well as tips to avoid common pitfalls.
In This Episode:
Why Alli decided to start Retail Ready Why industry trade shows are not about making direct sales How to determine if your business is ready to be at a trade show Why it is generally better to start with smaller regional shows Four common traps that businesses fall into: Being unprepared for questions Not having a sample strategy Not trying hard enough to collect buyer information Failing to follow up with buyers after the show How to prepare and strategize for a trade showResources:
Allison Ball Consulting Retail Ready Real Food Brands Marketing Roundtable Facebook Group Real Food BrandsAlli Ball, Creator of Retail ReadyTM and Founder of Allison Ball Consulting, returns to the Real Food Brands Marketing Podcast to discuss selecting the right food & bev industry trade show events and maximizing your trade show success, as well as tips to avoid common pitfalls.
In This Episode:
Why Alli decided to start Retail Ready Why industry trade shows are not about making direct sales How to determine if your business is ready to be at a trade show Why it is generally better to start with smaller regional shows Four common traps that businesses fall into: Being unprepared for questions Not having a sample strategy Not trying hard enough to collect buyer information Failing to follow up with buyers after the show How to prepare and strategize for a trade showResources:
Allison Ball Consulting Retail Ready Real Food Brands Marketing Roundtable Facebook Group Real Food Brands