How to Define, Align and Activate Your Brand Strategy

Brand strategy and marketing can be really confusing for a lot of people. There are a lot of options out there, and in order to make the right decisions, you need to lay a strategic foundation for your brand. 

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks through her 3-step framework for developing and implementing a brand strategy to make sure that everything you do helps you achieve your business vision and objectives.

In This Episode:

Why a brand strategy is essential for your business’ success. The 3-step framework Katie uses when she works with natural food and beverage businesses to develop a brand strategy. How to identify where you meet your ideal consumer’s needs in a way your competitors can’t or won’t. Why it’s so important to understand the competitive landscape in your category. How to think about your brand’s unique offer. The evolving ways that we think about ideal consumers. How to align your team around your brand strategy. Katie’s tips and tricks to activate your brand strategy. The “one room test” you can do to look at whether or not all of your marketing is working together.

Resources:

Ep #23: How to Find Your Unfair Advantage Katie’s LinkedIn profile Real Food Brands Marketing Roundtable Facebook Group Real Food Brands website (download your Brand Checkup Scorecard here)