Amazon Success Strategies for Food Businesses with Shannon Roddy
Real Food Brands Marketing Podcast
English - December 23, 2019 08:00 - 44 minutes - 40.8 MB - ★★★★★ - 51 ratingsBusiness Arts Food branding cpg food foodmarketing marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We talk a lot on the Real Food Brands podcast about having a Brand Strategy in place to align everything on both the front and back end of your food business to deliver on your brand’s vision. The same concept holds true within every area of your business; your strategy needs to come to life through your operations, marketing, customer service...even Amazon.
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva is joined by Shannon Roddy, an Amazon expert who helps brands develop their Amazon strategy and grow their businesses on Amazon. In this episode, we talk about how to build brand equity, control who’s selling your product and why Amazon is so important as a product research and branding platform.
In This Episode:
Why the value of selling on Amazon goes beyond just sales. The differences between Amazon Vendor Central and Amazon Seller Central. Why you shouldn’t rely on Amazon for too much of your sales mix. How to get more control over your Amazon listings. Strategies to protect your brand on Amazon. The keys to creating a good product listing. The special offer Shannon put together for Real Food Brands listeners.Resources:
Special Offer: Free 10 Minute Food Brands Course (get your free 1:1 session with Shannon if you purchase the full Amazon Success Strategies by 1/31/20 using this link) Find Shannon on LinkedIn Real Food Brands Marketing Roundtable Facebook Group Brand Checkup Scorecard RFB Round Table Mastermind info Connect with Katie on LinkedIn Real Food Brands Episode 24: Building Trust With Brand Consistency with Ainsley Moir Real Food Brands Episode 40: Reprise: Using Email Marketing to Build Your Food Brand with Anna Sonnenberg