Latest Foodmarketing Podcast Episodes
113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
Real Food Brands Marketing Podcast - January 20, 2024 15:29 - 25 minutes ★★★★★ - 51 ratingsIn almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many h...
112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
Real Food Brands Marketing Podcast - December 11, 2023 15:50 - 18 minutes ★★★★★ - 51 ratingsThe Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podc...
SS 21: How to Get More Restaurant Reviews
Scratching The Service - September 23, 2022 15:33 - 11 minutesReviews are a vital component of a thriving, successful restaurant. Getting customers to leave positive reviews can be challenging, but focusing on a few easy key strategies can help. In today’s episode, Sherane takes on the topic of reviews, the psychology behind getting customers to leave them...
111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
Real Food Brands Marketing Podcast - May 25, 2022 07:00 - 21 minutes ★★★★★ - 51 ratingsHave you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working...
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
Real Food Brands Marketing Podcast - May 11, 2022 07:00 - 31 minutes ★★★★★ - 51 ratingsHave you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand...
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
Real Food Brands Marketing Podcast - April 27, 2022 07:00 - 37 minutes ★★★★★ - 51 ratingsSometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can re...
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
Real Food Brands Marketing Podcast - April 13, 2022 07:00 - 23 minutes ★★★★★ - 51 ratingsAs you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as t...
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
Real Food Brands Marketing Podcast - March 30, 2022 07:00 - 23 minutes ★★★★★ - 51 ratingsBrand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and agencies, we can help even th...
106. How Riemer Family Farm is Growing a Regenerative Brand
Real Food Brands Marketing Podcast - March 16, 2022 07:00 - 31 minutes ★★★★★ - 51 ratingsA common approach for food and farm businesses is to think about offering a great product rather than building a strong brand. The thinking is that if a product is good enough, taste will ultimately win and of course, people will buy. While this is understandable as you perfect your craft, great...
105. New Episode Index to Help Your Food Brand Stand Out
Real Food Brands Marketing Podcast - March 02, 2022 08:00 - 11 minutes ★★★★★ - 51 ratingsWith over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of the great content you may have missed to help you find the right resources at the right time for your food business. To help, we’ve put together a list of some of our best epi...
104. What Is a Brand Positioning Statement?
Real Food Brands Marketing Podcast - February 16, 2022 08:00 - 27 minutes ★★★★★ - 51 ratingsIf you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very diffe...
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
Real Food Brands Marketing Podcast - February 02, 2022 08:00 - 31 minutes ★★★★★ - 51 ratingsWe’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers? In Episode 103 of the...
SS 20: Increasing Your Sales with Gluten Free Options featuring Tricia Timney
Scratching The Service - January 26, 2022 13:22 - 27 minutesIn today’s episode, Sherane talks with Tricia Timney. Tricia is the founder of SLNG (Spread Love Not Gluten) which aims to help eateries become more inclusive and retain more customers by adapting gluten-free menus and best practices. The episode opens with Tricia explaining her career journey...
102. Are you inviting people into a brand story or sharing brand history?
Real Food Brands Marketing Podcast - January 19, 2022 08:00 - 18 minutes ★★★★★ - 51 ratingsHave you thought about the difference between brand story and brand history? While your brand history can certainly be a part of your brand story, the history is about the past and the story is about the future, and what you’re inviting people to be a part of. Today on episode 102 of the Real ...
101. Brand Strategy 101: Positioning Your Food Brand to Stand Out
Real Food Brands Marketing Podcast - January 05, 2022 08:00 - 27 minutes ★★★★★ - 51 ratingsAfter episode 100, Katie’s daughter suggested that she “start over,” and it only seemed fitting that episode 101 should be a brand strategy 101—an intro-level class, so to speak. Today on episode 101 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes o...
100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway!
Real Food Brands Marketing Podcast - December 22, 2021 08:00 - 16 minutes ★★★★★ - 51 ratingsWhen we launched the podcast in March 2018, we didn’t know exactly what the future would hold but we took a leap. It’s been a steady build over the past few years and we’re so thankful for all our listeners and guests who have made this show an enriching and rewarding experience as we work colle...
99. Strategy Does Not Have to Come at the Expense of Action
Real Food Brands Marketing Podcast - December 08, 2021 08:00 - 18 minutes ★★★★★ - 51 ratingsFor a food and beverage business, it can be a big benefit to choose to go slow to go fast. While that may sound counterintuitive, taking a little time to plan can increase efficiency and help you accelerate more rapidly because you’ve got the clarity and confidence to know what to do next. Tod...
98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility
Real Food Brands Marketing Podcast - November 24, 2021 08:00 - 29 minutes ★★★★★ - 51 ratingsPodcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES? Today on the Real Food Brands Marketing Podcast, hos...
97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live!
Real Food Brands Marketing Podcast - November 10, 2021 08:00 - 19 minutes ★★★★★ - 51 ratingsWhile Katie loves her 1:1 work with clients, she’s become increasingly aware that her impact is limited by the number of hours in the day. At the same time, while the Real Food Brands Marketing Podcast can help you piece together the process, there’s space for something in between the two—a self...
5 Steps to Accelerate Progress Towards Your Vision
Real Food Brands Marketing Podcast - October 27, 2021 07:00 - 17 minutes ★★★★★ - 51 ratingsMost of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase “a vision without a...
96. 5 Steps to Accelerate Progress Towards Your Vision
Real Food Brands Marketing Podcast - October 27, 2021 07:00 - 17 minutes ★★★★★ - 51 ratingsMost of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase “a vision without a...
95. DTC Ecommerce Tips for Food Brands with Adam Pollack
Real Food Brands Marketing Podcast - October 13, 2021 07:00 - 30 minutes ★★★★★ - 51 ratingsSelling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of ...
Ep 95. DTC Ecommerce Tips for Food Brands with Adam Pollack
Real Food Brands Marketing Podcast - October 13, 2021 07:00 - 30 minutes ★★★★★ - 51 ratingsSelling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of ...
Brand Strategy FAQ: Setting Priorities and Building Your Team
Real Food Brands Marketing Podcast - September 29, 2021 07:00 - 22 minutes ★★★★★ - 51 ratingsAfter you invest time developing your brand strategy to position your brand to stand out then you’re ready to put your plan into action. You see all the opportunities to make changes but there are so many opportunities that it can be intimidating. So the big question at this phase is typically w...
REPRISE - 4 Common Brand Strategy Mistakes (and How to Fix Them)
Real Food Brands Marketing Podcast - September 15, 2021 07:00 - 20 minutes ★★★★★ - 51 ratingsThis week, we’re revisiting episode 49 from last year that is still super relevant today. We’ve been talking through brand strategy our last few episodes, and this refresher on common brand strategy mistakes and how to fix them is worth a second look. Enjoy! Brand strategy is an essential part...
Does Your Food Brand’s Personality Shine Through?
Real Food Brands Marketing Podcast - September 01, 2021 07:00 - 19 minutes ★★★★★ - 51 ratingsIf your food brand were a person at a party, what sort of person would they be? The loud, bold life of the party? Or the more relaxed, reserved, and clever person? Just like with people, our brands can take on personalities based on our vision and positioning in order to connect with the right p...
The 3-Step Brand Strategy Streamlined Process
Real Food Brands Marketing Podcast - August 18, 2021 07:00 - 27 minutes ★★★★★ - 51 ratingsIt can be hard to know where to start when you’re thinking about how to set your food brand apart. You believe in the potential for your product to turn into a strong brand but, as the saying goes, “a vision without a plan is just a dream.” That’s why we spend so much time on brand strategy: to ...
My 2 Favorite Market Research Questions
Real Food Brands Marketing Podcast - August 04, 2021 11:46 - 26 minutes ★★★★★ - 51 ratingsOne of the best things you can do for your brand is to talk to people. But how do you know if you’re asking the right questions to the right people? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares a trick she normally reserves for her 1-on-1...
How to Get Past Feeling Stuck in Mid-Air
Real Food Brands Marketing Podcast - July 21, 2021 07:00 - 12 minutes ★★★★★ - 51 ratingsEvery time we take a leap—whether we fly to the level we want—we are strengthening our wings. But we don’t have to just wait and see what happens when we leap because it’s never good to feel like we’re stuck in mid-air for too long. The resources, tools, and people we surround ourselves with mak...
When Is the Right Time for Brand Strategy?
Real Food Brands Marketing Podcast - July 07, 2021 07:00 - 19 minutes ★★★★★ - 51 ratingsDeveloping your brand strategy helps you get clear about how you can stand apart in your category and reach the people you need to speak to in order to grow. But when should you do this work? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva illustra...