SS 21: How to Get More Restaurant Reviews

Reviews are a vital component of a thriving, successful restaurant. Getting customers to leave positive reviews can be challenging, but focusing on a few easy key strategies can help. In today’s episode, Sherane takes on the topic of reviews, the psychology behind getting customers to leave them, and her favorite tactics for increasing your review library.

Sherane covers how frequent repetition encourages customers to leave a review, but underscores the importance of asking in different ways so as not to fatigue your clientele. She discusses strategies that can help, including email campaigns, offering incentives, featuring reviews on social media, and using table tents.

Sherane reminds restaurant owners to keep their techniques simple when seeking reviews. Make the process as easy as possible, and the reviews will come to you.

You’ll Learn:

The psychology behind the importance of repetition How to couple email campaigns with incentives How to craft a strong subject line Ways to highlight your positive reviews on social media The importance of consistency in posting How to leverage your website The uses of table tents and how to optimize them

Episode Timestamps:

00:58 - Asking people for reviews

01:22 - Research behind asking the same question 16 times to get what you want

02:40 - Different ways you can achieve the 16 different touchpoints

03:06 - Using email campaigns and offering incentives for reviews

03:54 - Make your subject line really enticing

04:48 - Highlight your good reviews on social media

06:11 - Offer to feature reviews on your social media accounts

06:56 - Be consistent with posting testimonials

07:17 - Pushing reviews on your website

08:14 - Marketing with table tents

09:26 - Using a QR code

10:30 - The biggest takeaway

 

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