Scratching The Service
22 episodes - English - Latest episode: over 1 year ago -Are you ready to take profitable action steps for your restaurant and build your brand! Welcome to the Scratching the Service Podcast, join your host Sherane Chen as she brings quick and simple strategies directly to you on how to market and build your restaurant brand online. After doing restaurant marketing for both small businesses and corporate, Sherane is going to deliver trainings, expert interviews and strategies that will skyrocket your success. Click play and let's get started!
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Episodes
SS 21: How to Get More Restaurant Reviews
September 23, 2022 15:33 - 11 minutes - 16.5 MBReviews are a vital component of a thriving, successful restaurant. Getting customers to leave positive reviews can be challenging, but focusing on a few easy key strategies can help. In today’s episode, Sherane takes on the topic of reviews, the psychology behind getting customers to leave them, and her favorite tactics for increasing your review library. Sherane covers how frequent repetition encourages customers to leave a review, but underscores the importance of asking in different wa...
SS 20: Increasing Your Sales with Gluten Free Options featuring Tricia Timney
January 26, 2022 13:22 - 27 minutes - 37.6 MBIn today’s episode, Sherane talks with Tricia Timney. Tricia is the founder of SLNG (Spread Love Not Gluten) which aims to help eateries become more inclusive and retain more customers by adapting gluten-free menus and best practices. The episode opens with Tricia explaining her career journey and how it eventually coincided with her celiac disease diagnosis. She explains how the autoimmune disease required her to completely remove gluten from her diet, which made it very challenging to ea...
SS 19: Turn Your Email List into a Profit Machine
March 02, 2021 09:00 - 10 minutes - 14.4 MBAn email goes a longer way than you may think. As some may make assumptions about emails and say that no one checks them, they can actually scale your business! This week’s episode teaches you 4 ways to utilize email marketing for your business and make it an extra touchpoint for your customers in addition to using social media platforms. It’s easy and efficient to set up to reach people with different preferences, and Sherane will teach you how to earn more with email marketing strategies t...
SS 18: Why YOU Need to Use Facebook Ads for Your Restaurant
February 17, 2021 09:00 - 8 minutes - 11.9 MBNeed some tips on Facebook ads for your restaurant? If you have mixed feelings about them or don’t know the potential of online Facebook ads, this episode is just for you. In this episode, I talk about how Facebook ads could be a huge asset for your restaurant. I will share with you 5 ways to utilize the power of the ad to potentially reach new customers.
SS 17: 5 Things to Know Before Hiring a Food Photographer
November 30, 2020 07:30 - 8 minutes - 12 MBDo you have a go-to food photographer? If you are looking to hire a food photographer for the first time or you realize you need to hire a new one, this episode is for you! Food photography is so in demand right now, and if hiring one has been on your list for time, the time is now to pull the trigger! In this episode, I’ll be sharing five things you NEED to know when you are hiring your food photographer. I’m giving you the inside scoop and some key things you need to know befo...
SS 16: Essential Menu Design 101
November 23, 2020 07:30 - 7 minutes - 10.4 MBHaving your menu done is something ESSENTIAL as you create your restaurant business. As the seasons change and holidays come and go, revamping your menu can not only get you the spirit and can help showcase your seasonal items and specials! In this episode, I’ll be breaking down some easy tricks and tips you can use to design your menu or revamp for the upcoming season. These tips are going to help guide your customers to those seasonal items and get them excited to come back n...
SS 15: In-House vs Agency Marketing: Which One is Best for You?
November 16, 2020 07:30 - 9 minutes - 13.2 MBThis is a question I get all the time! Should I do all my marketing in-house or hire an agency? Now, there is no right or wrong answer. You have to do what is best for YOUR business. In this episode I want to break down the pros and cons of each type of marketing source and help you make that decision on which one is right for YOU. Make sure you listen in! !Check out the full episode here! Connect with me: Instagram: @sheranechen Facebook: @sheranechenconsult...
SS 14: 3 Tips for A Successful Loyalty Program
November 09, 2020 17:00 - 6 minutes - 8.46 MBWhat is one way you can get people to come back time and time again to your restaurant? Incentives them! A key marketing strategy that most restaurant owners sleep on is setting up a loyalty program for their customers. What is a loyalty program? It’s rewarding your customers for each time they come into your restaurant. A lot of places will do the traditional punch cards or some will offer a discount each month for when customers do come in. In this episode, I’m going to break...
SS 13: 7 Ways To Use Traditional Marketing For Your Restaurant
November 02, 2020 17:00 - 6 minutes - 9.19 MBIn the year of 2020, you might think the only way to market your business would be online. Social media, Facebook ads, and Instagram posts seem to be the most popular however, there are still PLENTY of traditional marketing strategies you can use. In today’s episode I’m going to be sharing 7 different ways traditional marketing can get more people in the door. Even while in a global pandemic, people are still opening restaurants. There is still a demand for gathering around a table an...
SS 12: How To Leverage The Story Behind Your Restaurant And Dishes
October 19, 2020 06:30 - 9 minutes - 13 MBSharing your story is POWER. If you run a family-owned or independent restaurant, you know that your story is an integral part of who you are and how you run your business. But have you ever stopped to think about the power of marketing your story? Or the story behind your dishes? Today we’re going to explore how storytelling is an important part of your brand. In today’s episode we are breaking down different strategies you can implement to share your story to build that connect...
SS 11: How to Build A Word-Of-Mouth Reputation
October 12, 2020 06:30 - 7 minutes - 9.79 MBHave you ever heard of a restaurant from simply looking at Instagram or looking at a hashtag? Believe it or not, there is a strategy around getting more people to post and talk about your restaurant. It’s called word-of-mouth marketing. Word-of-mouth marketing means taking direct action to encourage others to talk about, suggest, or otherwise promote your business. This differs from organic word-of-mouth, which occurs without the action of your business. By taking action to infl...
SS 10: How To Use Geotags To Increase Traffic For Your Restaurant
October 05, 2020 06:30 - 6 minutes - 9.32 MBAre you using Geotags on Instagram when posting for your restaurant? Using Instagram Geotags is a great way to promote your restaurant, and helps customers find you online. Some of you are probably wondering what a Geotag is? One of the many features Instagram offers is location tags, AKA Geotags. When someone uses a location tag, other users can tap on it and engage with that location. On this week’s episode we are going to be breaking the basics of Geotags, how you can set it ...
SS 09: How to Identify Your Ideal Target Market
September 29, 2020 06:30 - 6 minutes - 8.69 MBAs a restaurant owner, you might not be thinking too much about who your ideal target market is. However, you are leaving money on the table!! Knowing your ideal target market is not just for those marketing wizards. If you know who comes to your restaurant, how much they make, how old they are you can better spend your advertising dollars to attract the RIGHT people. In this episode I’m breaking down not only how you can find your ideal target market but why it’s so important....
SS 08: 3 Ways To Incorporate Local Farmers Into Your Restaurant
September 21, 2020 06:30 - 5 minutes - 7.9 MBAre you always thinking of ways to incorporate local ingredients into your restaurant? According to the National Restaurant Association, one of the top three culinary trends of 2020 will be scratch made items. This means that consumers are looking for fresh, high quality meals with few premade items on their plates. In this episode, I’m breaking down three ways you can incorporate those local farms into your restaurant and how to build up excitement so more people come to eat...
SS 07: Why You Should Have Interactive Dishes On Your Menu
September 14, 2020 06:30 - 8 minutes - 11.1 MBLet’s be honest, we all enjoy playing with our food sometimes. What do I mean by that? Interactive Dishes. An interactive dish is when you get to be part of the cooking experience. This could be anything from pouring melting chocolate over your dessert or getting to build your own bloody mary drink instead of just getting something standard. Creating interactive dishes and adding interactive elements to your restaurant can keep customers coming back for more. In this episode I’...
SS 06: How To Use A Soft Launch to Generate Business
September 08, 2020 06:30 - 9 minutes - 12.5 MBThis week we are talking about one of my favorite strategies. Soft Launches. One of the reasons I love this strategy is because it can be used for new restaurants and establishments already in business. A soft launch is an event where you showcase the best of your menu and solicit customer feedback ahead of launching a new menu, or staging a grand opening. This episode is going to break down how to use soft launches and some key strategies you need to be doing when you do a soft...
SS 05: 3 Tips for High Engagement Through Instagram Stories
August 31, 2020 06:30 - 9 minutes - 13.4 MBAre you getting engagement on your Instagram stories? Instagram stories are the best way to increase engagement on your page from the community and potential customers. Stories are one of my favorite things because it brings your followers together and builds your community. In this episode I’ll be breaking done three ways you can build up your engagement on Instagram. This is going to be a gam changer for you and I can’t wait for you all to start using these strategies! If you ...
SS 04: The Plant-Based Trend
August 24, 2020 06:30 - 7 minutes - 10.4 MBYou may have heard the term plant-based diet and been wondering, what exactly does this mean? Who exactly is adopting this diet? And how should my restaurant be prepared to serve these customers? Plant-based diets are different from vegetarianism and veganism. Someone eating a plant-based diet is eating most of their nutrition from plants, but may still consume animal products such as meat, dairy, and eggs. Decidedly different from veganism, those eating a plant-based diet are likely t...
SS 03: What is Wifi Marketing? And Do I Need It?
August 17, 2020 06:30 - 5 minutes - 7.49 MBWhat is Wifi Marketing? Some of you may know this term, and most of you might be new to it! Wifi Marketing in the Food and Hospitality industry is a really great way to get your customers email information to send out digital promotions and emails in exchange for FREE wifi! Now, the biggest question I get with this strategy is does it even work and do I need to use it. Well, in this episode of Scratching the Service I’m breaking down exactly what this strategy is and how you can ...
SS 02: Why You Should Partner With Food Bloggers
August 10, 2020 06:30 - 6 minutes - 8.32 MBBelieve it or not, when I first started in the food/restaurant marketing space I started out as a food blogger. I was living in north Florida and myself and some friends really enjoyed going out and eating at really amazing restaurants. From there I was able to get partnerships and sponsorships from some of the top restaurants. In this episode, I’m breaking down the key strategies on why you should partner with food bloggers, just like my younger self. Food bloggers can be a great way...
SS 01: 4 Key Performance Indicators Your Restaurant Should Be Tracking
August 03, 2020 06:30 - 8 minutes - 11.9 MB“What should I be tracking in my marketing?” This question comes up A LOT when it comes to marketing your restaurant effectively! There are specific KPIs (key performance indicators) you should be tracking so can have consistent traffic coming into your restaurant and showing up online. In this episode, I’m going to be breaking down four key KPIs your restaurant should be tracking so you can have success and bring more people into your restaurant. You would be surprised how the ...
SS 00: Welcome To Scratching The Service Podcast
July 23, 2020 16:07 - 1 minute - 2.33 MBWelcome to the Scratching the Service Podcast! I’m your host, Sherane Chen! This podcast is all about helping restaurant owners just like you build and market your brand online. Every Monday I will be dropping strategies, expert interviews and trainings on how you can skyrocket your success. The first official episode of the podcast will be dropping August 3rd and until then, make sure you follow me on Instagram, Facebook and Twitter! I can’t wait for you to take your restaurant brand to the...