SS 09: How to Identify Your Ideal Target Market

Scratching The Service

English - September 29, 2020 06:30 - 6 minutes - 8.69 MB
Food Arts Business Marketing foodmarketing marketing onlinebrand restaurantbrand resturantmarketing scratchingtheservice Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: SS 08: 3 Ways To Incorporate Local Farmers Into Your Restaurant

Next Episode: SS 10: How To Use Geotags To Increase Traffic For Your Restaurant

As a restaurant owner, you might not be thinking too much about who your ideal target market is.

However, you are leaving money on the table!! Knowing your ideal target market is not just for those marketing wizards. If you know who comes to your restaurant, how much they make, how old they are you can better spend your advertising dollars to attract the RIGHT people.

In this episode I’m breaking down not only how you can find your ideal target market but why it’s so important. I’ll be using real life examples and truly paint the picture for you how to use this as a strategy for your restaurant!

Listen to the episode here!

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there!