Food Marketing Nerds Restaurant and CPG Marketing Podcast artwork

Food Marketing Nerds Restaurant and CPG Marketing Podcast

71 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 45 ratings

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

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Episodes

What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn

November 18, 2020 19:16 - 33 minutes - 45.6 MB

On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey).  While the idea of using dates to create a sweetener is pretty new in the US, date syrup has been around for a long time – as in, dating back to the biblical era. During a trip in the Middle East...

How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield

November 11, 2020 07:10 - 30 minutes - 42.6 MB

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already  know,” or at least think they know. In our conv...

How to Stress-Test Your Brand Strategy with Michael Keplinger

November 04, 2020 20:54 - 38 minutes - 52.3 MB

Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which helps them better understand what sways consumers in a given purchase decision. Smashbrand works with brands like Kool-Aid, Yucatan ...

Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart

October 28, 2020 10:30 - 33 minutes - 46.2 MB

On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on.  Interact, is a world class branding and packaging design firm that specializes in CPG. They recently launched a really informative series called SprintToSuccess, which explains the branding and packaging design process. Th...

Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh

October 21, 2020 11:00 - 42 minutes - 98.1 MB

We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing.  While branding and performance marketing have traditionally been somewhat at odds with one another, a big part of Hayley’s role is to break down silos an...

Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan

October 14, 2020 11:00 - 36 minutes - 49.7 MB

On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality.  Whether you’re a rising startup or the industry leader, product quality is critical to long term success. But, as you likely know as a listener of this podcast, there’s so much more than goes ...

How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo

October 07, 2020 12:55 - 29 minutes - 40.6 MB

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, ...

Performance Marketing Like the Pros with Margaret Fortner of Hydrant

September 30, 2020 19:46 - 38 minutes - 53.4 MB

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce.  As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account...

How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade

September 23, 2020 14:57 - 32 minutes - 45.2 MB

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying di...

The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle

September 17, 2020 05:47 - 15 minutes - 21.6 MB

On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your content game on social, this episode offers plenty of practical insights on how to set your videos up for success. Let’s get after it.

A Deep Dive into the World of Kombucha with Hannah Crum of KBI

September 09, 2020 19:49 - 30 minutes - 41.3 MB

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.  Today, we’re chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the "Kombucha Momma", has a profound understandi...

Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle

September 02, 2020 15:29 - 39 minutes - 54.1 MB

Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked Dry Cider. Lucinda has an incredible depth of expertise in CPG. She was VP of Marketing at Kelloggs, where she helped to build Raisin Bran into a...

Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon

August 26, 2020 11:00 - 31 minutes - 43.2 MB

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon.  And by cereal, I mean like breakfast cereal you eat with milk, not serial, as in the true-crime podcast with a bummer of a second season.  Magic Spoon is the healthy version of your favorite...

How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative

August 19, 2020 16:01 - 18 minutes - 26 MB

Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media.  In this episode, you’ll hear:  How platforms are catering to the rise in e-commerce What to keep in mind before investing in TikTok Why CPG brands shouldn’t sleep on Pinterest And plenty more. I should caveat th...

Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks

August 12, 2020 19:02 - 25 minutes - 34.6 MB

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw.  As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves. In today’s episode, you’ll hear: How th...

How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources

August 05, 2020 11:00 - 32 minutes - 44.1 MB

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt. In this episode, you’ll hear: What consumer b...

Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills

July 29, 2020 21:06 - 30 minutes - 41.2 MB

On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change.  We invited Vanessa onto the show to talk through this from both a personal and business perspective. And looking forward, what actions we can take to build a more inclusive industry.  Recommended Reading: The Promise of a Pe...

How to Drive Repeat Customers with Digital Featuring Jim Lamancusa

July 22, 2020 11:00 - 41 minutes - 56.3 MB

Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that went from a million in revenue per year to over 100 million, Jim experienced the internal workings of a natural foods unicorn. He’s taken that know-...

Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG

July 15, 2020 11:00 - 40 minutes - 55.6 MB

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen.  Michael is a brilliant guy who knows the business of CPG as well as any guest we’ve ever interviewed. His firm has successfully scaled brands like Wild Made Snacks and Tres La...

Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics

July 08, 2020 23:09 - 29 minutes - 40.7 MB

In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition.  Kristen started as a brand manager with Firehouse back when they had 300 locations and a marketing department of just two people. Well, the company grew quickly and so did Kristen’s role. She now leads the marketing de...

How to Compete Against Industry Giants with Shauna Martin

July 01, 2020 11:00 - 31 minutes - 42.7 MB

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, tho...

How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang

June 24, 2020 11:00 - 27 minutes - 38.4 MB

In this episode, we’ll be chatting with Tiffany Yang,  the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with custo...

Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud

June 17, 2020 11:00 - 28 minutes - 39.7 MB

Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 years' worth of food experience, Kerry launched her own line of plant-based coffee creamers under the Coconut Cloud brand.  And while we focus m...

Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel

June 10, 2020 11:00 - 27 minutes - 37.1 MB

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities  in the process.   Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their ne...

Building a Business That Builds the Community

June 10, 2020 11:00 - 27 minutes - 37.1 MB

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities  in the process.   Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their ne...

How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm

June 03, 2020 11:00 - 25 minutes - 35.1 MB

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their g...

How to Win as a Challenger Brand

June 03, 2020 11:00 - 25 minutes - 35.1 MB

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their g...

How to Build a Bigger, More Engaged Audience with Ashley Berset

May 27, 2020 12:00 - 32 minutes - 45.3 MB

In this episode, we’re chatting with Ashley Burset, an Account Strategist whose work has help build up some pretty iconic social media accounts for brands like Gushers, and more recently, Dunkaroos.   Ashley cut her teeth as a social media manager where she had a special knack for fostering one-on-one connections with fans, which would ultimately end up growing into some pretty fascinating brand advocacy stories. She’s a pro on with Instagram, Facebook and Twitter, and has even managed t...

How to Build a Bigger, More Engaged Audience

May 27, 2020 12:00 - 32 minutes - 45.3 MB

In this episode, we’re chatting with Ashley Burset, an Account Strategist whose work has help build up some pretty iconic social media accounts for brands like Gushers, and more recently, Dunkaroos.   Ashley cut her teeth as a social media manager where she had a special knack for fostering one-on-one connections with fans, which would ultimately end up growing into some pretty fascinating brand advocacy stories. She’s a pro on with Instagram, Facebook and Twitter, and has even managed t...

The Right Approach to Twitter Marketing: How Kum & Go Builds Clout

May 27, 2020 11:30 - 33 minutes - 46.3 MB

Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin,  Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.   Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel ...

We're Back for Season 2!

May 21, 2020 00:27 - 1 minute - 1.58 MB

Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom.  Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space.  New episodes airing Wednesday mornings starting 5/27!

FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll

August 23, 2017 09:30 - 27 minutes - 25.6 MB

We’ve got an awesome interview lined up for you today. I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude. Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thinking and guerrilla and social marketing tactics to grow Barnana so quickly. In this episode, you’ll learn: How creative food startups are ...

FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer

August 10, 2017 09:00 - 36 minutes - 33.7 MB

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand. Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers. In the...

FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

July 28, 2017 20:04 - 40 minutes - 36.8 MB

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale. From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.  On the show today, we discuss: How being on QVC works and what effect it ...

FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart

July 13, 2017 22:31 - 35 minutes - 32.3 MB

Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out. Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry. Part of Fred’s job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for...

FMN 045: Hustling Your Way to Category Dominance with Kate Weiler

June 29, 2017 09:00 - 45 minutes - 41.7 MB

On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen. As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top. Kate’s got hustle, and is a wealth of information about e...

FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt

June 22, 2017 18:28 - 40 minutes - 36.6 MB

We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal. Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allow...

FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman

June 16, 2017 18:40 - 35 minutes - 49.2 MB

On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka. From being on the front lines to training and managing over 30 salespeople, Luke has spent his career in the industry and where he’s really making a n...

FMN 042: Trends with Huge Growth Potential in Food & Bev w/ Eric Pierce

May 24, 2017 13:28 - 47 minutes - 43.9 MB

We have Eric Pierce, Director of Business Insights for New Hope Network. If you’ve been following the podcast, we had Eric on the show back at episode 19. It’s been one of our most popular episodes so we asked Eric to come back on the show to share some more insights on trends and he graciously obliged. Eric is incredibly talented in helping entrepreneurs and companies uncover opportunities in the market, and I always walk away from our conversations feeling more in tune with what’s happ...

FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton

May 17, 2017 19:14 - 19 minutes - 18.2 MB

Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company. Ben is a VP over at BFG, which if you're not familiar with this firm, is a venture capital group that partners with early stage food and beverage brands, and they partner with some brands like Barnana, Birch Benders, Chameleon Cold-Brew and plenty more. In this episode, you'll learn: What firms like BFG consider potential red ...

FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae

May 10, 2017 09:30 - 32 minutes - 29.4 MB

Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt. I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget. Before partnering with an investment firm, Koel and her business partner had bootstrapped their way to a projected $100M a year in revenue. Everyone loves to talk about big investments and overnight successes, which is why I wanted to di...

FMN 039: How Organic Valley's Content Consistently Connects

May 05, 2017 20:45 - 51 minutes - 47.4 MB

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine. You’ll get to hear more about it in just a second, but Organic Valley’s business model is extremely unique. With some context, you'll start to understa...

FMN 039: How Organic Valley's Content Consistently Connects

May 05, 2017 20:45 - 51 minutes - 47.4 MB

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine. You’ll get to hear more about it in just a second, but Organic Valley’s business model is extremely unique. With some context, you'll start to understa...

FMN 038: How Wendy's Rallied the World Around Free Nuggets with Brandon Rhoten

April 26, 2017 09:30 - 37 minutes - 34 MB

It’s episode number 38, and definitely one of my favorite interviews we’ve done, and I don’t say that often. We have Brandon Rhoten on the show, who get ready for this title, is the VP, Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’s logo on it, is the work of Brandon and his team. This episode is all about how Wendy's went from middle of the pack, to a front runner with one of th...

FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn

April 20, 2017 17:44 - 33 minutes - 30.2 MB

On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.  Today’s episode is all about influencer marketing. We’ll be diving into how Suja’s launched their midnight tonic last October with an influencer campaign that was so successful, it crashed their website and they sold out of the product in...

FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey

April 12, 2017 09:00 - 52 minutes - 47.9 MB

On the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you’re not already familiar with the story behind Caveman, then you’re in for a treat. Lacie is a professional stunt trainer and crossfit athlete with a business background in guerilla marketing. Her co-founders Keith Jardine and Tait Fletcher are both professional MMA fighters who combined have either acted in or did stunts for Breaking Bad, Maze Runner, Jurrassic World and a lot more stuff you’ve probably s...

FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara

April 05, 2017 17:23 - 35 minutes - 32.8 MB

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns. Here’s a fun little fact about Taco John’s. They actually invented and own the trademark for the term Taco Tuesday. See, you already learned something new and the interview hasn’t even started yet. Billie Jo spent the first part of her career in advertising before joining Taco J...

FMN 034: A Facebook Ad Strategy to Increase Your ROI

March 31, 2017 18:47 - 14 minutes - 19.5 MB

This week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank. As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than Facebook, which is why I wanted to do an episode solely focus ed on this topic. While we have another solocast planned on Facebook ads for restaurant brands, this episode focuses primarily on how CP...

FMN 033: Marketing Tech You Should Know About with Andrew Borella

March 23, 2017 04:54 - 18 minutes - 33.9 MB

We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation.  Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech.  That's exactly why we reached out to today's guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco. Zenreach is a super interesting company, working to quantify the foot ...

FMN 032: Why a Great Product Isn't Enough with Pete Truby

March 15, 2017 18:51 - 39 minutes - 35.8 MB

Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods startup space. We're talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer's when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge - soaking up knowledge and information when it comes to startups, entrepreneurship, and t...

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