FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer

Food Marketing Nerds Restaurant and CPG Marketing Podcast

English - August 10, 2017 09:00 - 36 minutes - 33.7 MB - ★★★★★ - 45 ratings
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Previous Episode: FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

Next Episode: FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.

Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.

In the episode, you learn

Why your current approach to Facebook and Instagram is probably too similar What brand partnerships can do for you on social that influencer marketing doesn’t How to organically get more positive reviews on Amazon

And plenty more.