How to Build a Bigger, More Engaged Audience
Food Marketing Nerds Restaurant and CPG Marketing Podcast
English - May 27, 2020 12:00 - 32 minutes - 45.3 MB - ★★★★★ - 45 ratingsBusiness marketing advertising cpg cpgmarketing foodmarketing restaurant restaurantmarketing socialmediamarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we’re chatting with Ashley Burset, an Account Strategist whose work has help build up some pretty iconic social media accounts for brands like Gushers, and more recently, Dunkaroos.
Ashley cut her teeth as a social media manager where she had a special knack for fostering one-on-one connections with fans, which would ultimately end up growing into some pretty fascinating brand advocacy stories.
She’s a pro on with Instagram, Facebook and Twitter, and has even managed to open her own restaurant, which has benefited significantly from her social media chops.
In today’s episode, you’ll hear:
Why constantly showing your product in the perfect light could be hurting your social media engagement How to prime your fanbase to create more user generated content And what goes into building a viral product launch campaignLinks from the interview:
Ashley’s Recommended Read: Made to Stick, by Random House
Social Accounts:
Gushers on Instagram Dunkaroos on InstagramFollow Ashley and her restaurant, the Suburban:
On Twitter: @ashberset The Suburban on Instagram: @thesuburbanmn