The Right Approach to Twitter Marketing: How Kum & Go Builds Clout
Food Marketing Nerds Restaurant and CPG Marketing Podcast
English - May 27, 2020 11:30 - 33 minutes - 46.3 MB - ★★★★★ - 45 ratingsBusiness marketing advertising cpg cpgmarketing foodmarketing restaurant restaurantmarketing socialmediamarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Season 2 is in full swing and we are kicking things off strong!
In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.
Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.
In today’s episode, we discuss the hurdles companies need to overcome to be authentic what it really takes to build momentum on social media And why sleeping on twitter is a huge mistakeLinks mentioned in the episode:
Ariel's Book Recommendation: Anti-Social by Andrew Morantz
Kum & Go Social Pages:
Twitter: @kumandgo Instagram: @kumandgo TikTok: @realkumandgoConnect with Ariel on Twitter: @arieljrubin