Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG
Food Marketing Nerds Restaurant and CPG Marketing Podcast
English - July 15, 2020 11:00 - 40 minutes - 55.6 MB - ★★★★★ - 45 ratingsBusiness marketing advertising cpg cpgmarketing foodmarketing restaurant restaurantmarketing socialmediamarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen.
Michael is a brilliant guy who knows the business of CPG as well as any guest we’ve ever interviewed. His firm has successfully scaled brands like Wild Made Snacks and Tres Latin Foods, maker of the Pupusas that are near and dear to my heart. We dive deep into some of the commonly shared notions around marketing and distribution strategy, and why much of what you’re hearing around making it big may actually be leading you down a slow, painful path of destruction.
This is only scratching the surface, but in today’s episode, you’ll learn
What so many fledgling consumer brands get wrong about distribution strategy Why your brand-building efforts may not be adding value to the bottom line What marketing channels have the biggest impact on product turn And plenty moreRecommended Reading & Listening
What Didn’t Kill You - Michael’s Podcast Atomic Habits by James Clear Man’s Search for Meaning by Viktor E. FranklFind out more about the Samantha Brands Group and Associated Brands:
SBG Website Natural Food Works Tres Latin Wildmade Snacks