Latest Cpg Podcast Episodes

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Building to Please

In the Sauce - April 26, 2024 18:00 - 53 minutes ★★★★★ - 73 ratings
Ethan Frisch and Ori Zohar are Co-Founders of Burlap & Barrel, the spice company deeply beloved by the chef community and home cooks, in search of spices that taste like they’re meant to taste. On this episode of ITS, Ethan and Ori tell Ali how they not only quintupled in Covid, but how they mad...

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Strategies for line extension and expanding your consumer base with Little Spoon

Food Founders® Podcast - April 23, 2024 10:00 - 25 minutes
We're talking with Angela Vranich, the brains behind Little Spoon, as she takes us on an exciting journey of redefining children's nutrition. Join us as Angela shares the story of creating a brand that not only fills tummies but also warms hearts. Learn how Little Spoon's innovative approach, fr...

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Ep #191 Your Permission Slip to Do Business Your Way

Food Business Success® with Sari Kimbell - April 23, 2024 10:00 - 20 minutes
There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own cou...

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Mike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'S

The Kirk + Kurtts Design Podcast - April 23, 2024 00:00 - 47 minutes ★★★★★ - 6 ratings
In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, an...

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Ep #190 The Future of Business with AI with Dax Hammon of FOMO.ai

Food Business Success® with Sari Kimbell - April 16, 2024 10:00 - 53 minutes
Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai,  is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are...

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Episode 116 – Finance Your Strategy, Not the Other Way Around

Startup Confidential - April 15, 2024 07:00 - 5 minutes ★★★★★ - 64 ratings
It can be very tempting to look at your balance sheet or cash flow and then pick only tactics you can afford based on your present snapshot. The problem with this is not your financial responsibility. The problem is that you can’t compete effectively and grow rapidly until you prioritize competi...

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Becca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight Collective

The Kirk + Kurtts Design Podcast - April 14, 2024 17:00 - 44 minutes ★★★★★ - 6 ratings
Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that ...

In the Sauce artwork

Building Full Funnel on Amazon

In the Sauce - April 11, 2024 16:30 - 1 hour ★★★★★ - 73 ratings
Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail...

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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands

DTC POD: How The Best Brands Are Built - April 11, 2024 12:00 - 41 minutes ★★★★★ - 54 ratings
Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape.  In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive...

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Best Of: Knowing When to Hold 'Em - Oats Overnight on the NexxtLevel Brands Podcast!

NexxtLevel Brands Podcast - April 11, 2024 10:44 - 40 minutes - Video ★★★★★ - 11 ratings
Encore Presentation Brian Tate is the Founder and CEO of Oats Overnight. He studied at the Grande Valley University for two years before leaving to pursue professional poker. After more than a decade of playing high-stakes poker, he took his passion for risk, analytics, and game theory and appl...

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Mindful Living & the Power of Journaling with Ewan Bain, Founder of Purpose Performance

Pleasantly Persistent-Rooted Food Sales Podcast! - April 10, 2024 04:00 - 23 minutes
Topics Discussed: - Overcoming Negative Self Talk - The Power of Journaling - Taking Control of Your Mind - Intentional Mindset Training - Purpose Performance-Mind Body Connection

Food Founders® Podcast artwork

Grow your brand through awards with Top Note Tonic Water

Food Founders® Podcast - April 09, 2024 10:00 - 30 minutes
Hear why Top Note has leaned in on getting awards of recognition to help drive the focused growth of its Tonic Water brand. Mary and Ainsley dive into building a premium brand and what to focus on when building a brand good enough for Michelin Star restaurants, premium bars and discerning audien...

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Ep #189 Grow Sales with the Reciprocity Principle

Food Business Success® with Sari Kimbell - April 09, 2024 10:00 - 17 minutes
When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is on...

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Law and Order - How to Stay Out of Jail

CPG Insiders - April 04, 2024 15:45 - 43 minutes ★★★★★ - 8 ratings
On today's episode of CPG Insiders, Mark + Justin address the critical topic of legal navigation within the CPG industry. They underline the importance of understanding FDA and FTC guidelines to prevent regulatory pitfalls, especially when making product claims. They discuss the need for special...

In the Sauce artwork

Building Fast and Familiar

In the Sauce - April 04, 2024 15:00 - 44 minutes ★★★★★ - 73 ratings
Nicholas Naclero is Founder of Mmmly, the new classic cookie brand offering indulgent snacks that are actually good for you. On this episode of ITS, Nick and Ali talk about his learnings from the first 3 years of business, how our choices are now about efficiency, why the consumer has returned t...

DTC POD: How The Best Brands Are Built artwork

#317 - Unleash the Power of Amazon SEO: Outrank & Outsell the Competition with Mina Elias

DTC POD: How The Best Brands Are Built - April 04, 2024 12:00 - 42 minutes ★★★★★ - 54 ratings
Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His a...

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Ep #188 Facebook Ads That Work with Zach Spuckler

Food Business Success® with Sari Kimbell - April 02, 2024 10:00 - 53 minutes
Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can ...

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Episode 115 - Direct to Consumer is Toast for Founders

Startup Confidential - April 01, 2024 07:00 - 7 minutes ★★★★★ - 64 ratings
Scaling a consumer-packaged goods brand via the DTC channel is more or less dead to all but the super-wealthy founder. It's important to note that the much larger, adjacent online grocery space is also declining. I explain why the dream is over for scaling into the eight figures online in CPG. A...

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Building Better Innovation

In the Sauce - March 28, 2024 19:30 - 1 hour ★★★★★ - 73 ratings
Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg’s, and Haven's Kitchen build sustainable, scalable, and profitable CPG products. On this episode of ITS, Ali and Mark talk about innovation: what makes it great, why to build i...

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Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel

DTC POD: How The Best Brands Are Built - March 28, 2024 14:24 - 38 minutes ★★★★★ - 54 ratings
Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as...

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Catching Up With Alex Bayer: Round 2 on the NexxtLevel Brands Podcast

NexxtLevel Brands Podcast - March 28, 2024 07:00 - 42 minutes ★★★★★ - 11 ratings
Encore Presentation: In this episode, we’re welcoming back Alex Bayer, Co-Founder and CEO of Genius Juice for an update. Genius Juice was featured on Shark Tank, they received Bevnet Smoothie of the Year, and Alex is now the host of two podcasts –15 Minutes of Genius and Friday Vibes, and he’s h...

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ACPG 177: Matthew Murphy - The Wombats and Love Fame Tragedy

Anyone Can Play Guitar - March 27, 2024 14:54 - 34 minutes ★★★★★ - 3 ratings
Hello and welcome to episode 177 of the ACPG Podcast. This week Ben is in Newcastle and zooming with Matthew Murphy of The Wombats and Love Fame Tragedy who is in LA. Ben and Murph talk about his second album from his side project Love, Fame, Tragedy. We talk about writing for this project a...

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Mindful Interviewing and Hiring with Angela Marturano, President of Orchid Holistic Search

Pleasantly Persistent-Rooted Food Sales Podcast! - March 27, 2024 04:00 - 26 minutes
Topics Discussed: - Keys to a Successful Interview Process - The Red Flag in a Sales Interview - Using Seamless AI for Efficient Search - The Ideal Rounds for an Interview - Determining Salary Expectations - The Importance of Peace & Contentedness

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The Heat is On: Popadelics' Race Against Time for Market Success

Food Founders® Podcast - March 26, 2024 10:00 - 34 minutes
Ainsley sits down with Marilyn Yang, the food founder of Popadelics, as they dive into the strategies that led to the growth of the industries hottest mushroom chip. Marilyn shares her insights on tapping into macro trends, focusing on high returns, and making informed investments to help drive ...

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Ep #187 Sales Can Be Easy & Fun with These 4 Mindset Shifts

Food Business Success® with Sari Kimbell - March 26, 2024 10:00 - 32 minutes
Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change yo...

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Harnessing the Power of Data: Transforming Customer Experience with CVS Health

That Makes Cents: A consumer podcast - March 25, 2024 14:32 - 25 minutes
Consumers aren’t just comparing you to other companies in your industry anymore. They’re stacking you up against any great experience they’ve ever had. So how can companies tap into data to better understand their customers and curate a better experience? Tune in to this episode of That Makes Ce...

That Makes Cents: A consumer podcast artwork

Harnessing the Power of Data: Transforming Customer Experience with CVS Health

That Makes Cents: A consumer podcast - March 25, 2024 14:32 - 25 minutes
Consumers aren’t just comparing you to other companies in your industry anymore. They’re stacking you up against any great experience they’ve ever had. So how can companies tap into data to better understand their customers and curate a better experience? Tune in to this episode of That Makes Ce...

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Building After the GoGo Years

In the Sauce - March 24, 2024 17:00 - 59 minutes ★★★★★ - 73 ratings
Anna Whiteman is a Principal at Coefficient Capital, a multi-stage investment fund focused on consumer and technology investments. On this episode of ITS, Anna and Ali talk about what they saw at Expo West, beyond the brands and booths. They discuss the state of CPG today, how VC's are thinking ...

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The Critical Importance of Intellectual Property

CPG Insiders - March 22, 2024 13:43 - 28 minutes ★★★★★ - 8 ratings
In this episode of CPG Insiders, the focus turns to the critical importance of intellectual property (IP) in the CPG world. Mark + Justin explore how IP serves as a vital asset that can greatly enhance a company's market value, drawing parallels to real estate. They cover the essential aspects o...

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The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth

DTC POD: How The Best Brands Are Built - March 21, 2024 12:00 - 43 minutes ★★★★★ - 54 ratings
Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and o...