CPG Insiders
74 episodes - English - Latest episode: 26 days ago - ★★★★★ - 8 ratingsCPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns.
They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
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Episodes
Law and Order - How to Stay Out of Jail
April 04, 2024 15:45 - 43 minutes - 78.8 MBOn today's episode of CPG Insiders, Mark + Justin address the critical topic of legal navigation within the CPG industry. They underline the importance of understanding FDA and FTC guidelines to prevent regulatory pitfalls, especially when making product claims. They discuss the need for specialized legal counsel to aid in classifying products appropriately and ensuring compliance with advertising standards. The episode acts as a cautionary yet informative guide for CPG entrepreneurs to emph...
The Critical Importance of Intellectual Property
March 22, 2024 13:43 - 28 minutes - 52.1 MBIn this episode of CPG Insiders, the focus turns to the critical importance of intellectual property (IP) in the CPG world. Mark + Justin explore how IP serves as a vital asset that can greatly enhance a company's market value, drawing parallels to real estate. They cover the essential aspects of patents, trademarks, copyrights, and trade secrets, underlining the necessity of safeguarding innovation. The conversation also touches on the evolution of business valuation from tangible to intang...
CPG Product or Business
March 07, 2024 15:00 - 30 minutes - 56.4 MBIn todays episode of CPG Insiders Mark + Justin tackle an essential question for entrepreneurs: Do you have a single product or the foundation for a broader business? They delve into the critical differences between having a successful item on platforms like Amazon and building a sustainable, scalable business capable of thriving in the competitive retail landscape. Through insightful examples and analysis of market dynamics, Mark and Justin offer valuable guidance for evaluating your prod...
10X is Easier than 2X
February 08, 2024 20:48 - 54 minutes - 99.8 MBOn today’s episode, Mark + Justin dive into the game changing strategies from the book “10x is Easier than 2x” by Dan Sullivan and Dr. Benjamin Hardy. They explore the revolutionary concept that aiming for tenfold growth is not only more exciting, but often easier than the traditional goal of doubling. Drawing from their extensive experience, Mark + Justin discuss how this 10x mindset shifts the approach to business, pushing beyond the limits of incremental growth to embrace innovation and b...
ECRM (Efficient Collaborative Retail Marketing) w/ David Biernbaum
January 25, 2024 14:19 - 1 hour - 137 MBThis episode, Mark + Justin welcome back master broker, David Biernbaum, to discuss his experience with ECRM (Efficient Collaborative Retail Marketing) and its impact on the Consumer Packaged Goods industry, especially for entrepreneurial brands. ECRM has changed the industry by offering category-specific events where new companies get a chance to interact directly with retail buyers - significantly increasing opportunities for small brands. The guys also talk about how to determine if your ...
Mentorship - w/ Lauren Stiebing - Ep. 69
January 08, 2024 19:33 - 38 minutes - 69.6 MBThis episode, Mark meets with Lauren Stiebing of LS International to discuss mentorship. The right mentor can fast track your learning + help you take your business to the next level. Lauren shares her insights into how to connect with the right mentor and what kind of commitment it takes to build an impactful mentor-mentee relationship. Plus, Mark + Lauren talk about common obstacles and goal-setting for purposeful work together with a mentor. About Lauren Stiebing: In 2015, Lauren fou...
The Most Organized Man in America - w/ Andrew Mellen
December 07, 2023 15:39 - 1 hour - 111 MBThis episode, Mark + Justin talk entrepreneurlife and the age-old "too much to do, not enough time" problem with Andrew Mellen, author of Calling Bullsh*t Busy. Andrew teaches entrepreneurs, businesses, and everyday people how to leverage time management + simplification to create freedom through organization. Deeper than just 'getting organized', Andrew fosters real transformation by changing how people think, feel, and interact with time, money, and stuff. Plus he shares easy, actionable...
Product content - what it is, why you need it
November 03, 2023 13:50 - 42 minutes - 77.5 MBThis episode, Dr. Mark Young is joined by Randy Mercer, Chief Product Officer at 1WorldSync, to talk about product content - what it is, why you need it as a retail vendor, and how product content platforms help both brands and retailers drive sales. For brands entering their first retailer, getting product content to stores to help them operate their supply chain and ecommerce experience is critical! Learn how product content platforms help brands build that bridge with retailers. Plus...
Rite Aid's Brace for Bankruptcy w/ Special Guest David Biernbaum
October 12, 2023 16:12 - 1 hour - 121 MBThis episode, Mark + Justin are joined by David Biernbaum to talk about Rite Aid's brace for bankruptcy and projections to close hundreds of stores. They dig into what the progression of this bankruptcy filing could look like over the next few months for vendors + consumers. Most importantly, the guys discuss the impact on suppliers working with Rite Aid now. How brands that currently distribute through Rite Aid can curb potential losses and mitigate coming risk, what it means for futur...
How to Get into Brick-and-Mortar Retail Today! Introducing PharmaVision!
August 08, 2023 16:55 - 28 minutes - 53.1 MBOn this episode of CPG Insiders, Mark and Justin introduce the company that is revolutionizing the new product entry process into brick-and-mortar retailers, PharmaVision! If you have a health-enhancing product with limited distribution or looking to gain your first major retailer, this is the must-listen-to episode for you! For new listeners of the show, Mark and Justin provide a brief overview of the long and laborious process of how products gain brick-and-mortar distribution tod...
Pricing & Price Strategies w/ Ben Reich Ep. 64
July 18, 2023 13:55 - 50 minutes - 92.8 MBToday, the guys talk pricing and price strategies. How, with inflation - your product isn't competing with just competitors, but with a gallon of gas, or other basic necessities. We have an excellent guest Ben Reich that we jump right in with. Tune in and give it a listen. Ben Reich is the Co-founder and CEO of Datasembly (backed by well-known VCs). The company tracks product prices across 200+ retailers representing 150k+ stores across North America which is incredibly timely given th...
Never Split the Difference w/ Chris Voss
July 13, 2023 16:49 - 48 minutes - 88.9 MBThis week’s exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss. Chris Voss is also the author of the world renown book “Never Split the Difference: Negotiating As If Your Life Depended On It” – recounting the practices and tactics Chris used in hostage negations and how it can be applied to business negotiations. Mark, Justin, and Chris breakdown the process of becoming a hero for the buyers we’re selling t...
How to Create Impactful Relationships for Growth in Business and Life w/ Joe Polish
May 11, 2023 13:30 - 1 hour - 151 MBThis week we welcome the charming and brilliant Joe Polish. Mark and Justin discuss his New York Times best-selling book “What’s in it for Them?” Joe Polish is one of the most sought after marketers alive today, known for his ability to connect with almost anyone on the planet. Joe continues to be a prominent figure in the world of business and entrepreneurship. He’s the co-founder of two popular podcasts: 10XTalk and iLoveMarketing. Mark, Justin, and Joe breakdown the power of asking “...
How to Create a Meaningful Brand and Impact the World w/ Sweet Leaf CEO Michael May - Ep. 61
April 11, 2023 18:31 - 57 minutes - 105 MBFor today’s episode we welcome our guest, the owner of Sweet Leaf, Michal May. Michael recounts his father’s incredible journey starting the company. We learn about alternatives to sugars, and the laborious process of getting FDA approval. Mark, Justin, and Michael discuss the lessons they’ve learned that are crucial for the success of starting a company. Michael talks about applying his military strategy training to being an entrepreneur and the challenges COVID has provided for CPG p...
How the Pandemic Changed Meetings – w/Special Guest David Biernbaum
March 21, 2023 17:24 - 54 minutes - 99.7 MBThis Show’s Notes Mark is in sunny Florida for today’s show, and Justin is in an ice storm in Detroit. Mark let’s us know a little about our guest David Biernbaum. The guys jump right in to how the pandemic changed meeting. From retailers conducting business differently, to ECRM being digital. Pre-Pandemic, all the retailers would have an annual review. There would be meetings set up, and we would show what we are trying to do, and we would fight to get our products on their shelves....
Clinical Research
February 07, 2023 15:02 - 42 minutes - 77 MBToday’s Episode These shows are essentially conversations that we, at the Agency have every week. The core of these shows come from meetings we have taken with clients. If we get three people asking us the same questions in a week, there has to be other people who would benefit from knowing this information. Every show here is built on something someone asked. Mark and Justin dive into explaining different types of clinical trials How to go about our own Clinical Trial Get FTC Lawyer...
Inflation and Why You Should Keep Advertising - Ep. 58
November 03, 2022 17:05 - 20 minutes - 47.5 MBContent Outline For Today's Show Segment 1: When we have increased costs and increased store brand sales - do not stop advertising Segment 2: The odds that you are the only one product in market that can do what you can do is very unlikely Segment 3: When you cut advertising and marketing, you reduce your future value - momentum matters If you have any questions, you can contact us through jandhlabs.com We appreciate everyone listening, please leave us a review on the platform you en...
The Best Advice for Brand Managers – an Interview with Kevin Namaky - Ep. 57
October 27, 2022 14:05 - 37 minutes - 85.8 MBContent Outline: Segment 1: Foundational Info for Brand Managers Segment 2: What are the Common Mistakes Brand Managers Make Segment 3: Peer to Peer Interaction and Sessions with Kevin’s team Kolbe Info - https://www.kolbe.com/ Guest Biography: Kevin is a trained educator with 20 years of experience as a CPG executive. Since founding Gurulocity in 2016, he's been empowering brand managers to think and act independently to accelerate the growth of their brands, teams, and care...
Dr. Sarah Marion Part 2
September 27, 2022 18:57 - 52 minutes - 72.4 MBJustin had so much more to talk about to a past guest, Dr. Sarah Marion the Director of Syndicated Research at Murphy Research. She was kind enough to give us, and YOU some more time to dive into some of the data that makes Justin Smile!!!
Sustainability, Inflation, Looking Ahead - an Interview with Julie DiNatale - Ep. 55
August 05, 2022 13:54 - 45 minutes - 104 MBContent Outline: 1. Segment 1: Organic Farming (costs, results, future casting) 2. Segment 2: Can you leverage this into messaging for brands? 3. Segment 3: With continued inflation hitting these “more expensive” brands what does that look like in the future? Julie DiNatale has been working in sustainability and agriculture for over two decades and is Truterra’s Commercial and Strategic Partnerships Leader. Julie has been involved in the emerging ecosystem services markets and regenera...
Saving Your Product from Being De-Listed – Ep. 54
July 14, 2022 14:20 - 20 minutes - 47.9 MBContent Outline: Segment 1: One Shot at a First Impression. Nielsen and IRI Data makes failure public. Operating at a loss, before you even get started. Segment 2: Which Products Can Survive and Which Ones Can’t. This is no time for Brand Building. Segment 3: What Retail Survival Requires If you want to learn more about saving your product from being de-listed you can contact us through jandhlabs.com. We appreciate everyone listening, please leave us a review on the platform you...
State of Our Health - an Interview with Dr. Sarah Marion - Ep. 53
June 07, 2022 10:00 - 50 minutes - 115 MBContent Outline: Segment 1: COVID – How it took over our lives over the past 2 years. How the population has moved to 30 percentages of the population claiming anxiety. Macro shifts / large scale changes from pre-pandemic times. Waves of the pandemic have shown changes in behavior. Segment 2: For CPG companies, more people now are engaged now with nutrition to the tune of 12 million more people who were not focused on eating healthy or shopping healthy before COVID. Mindfulness / str...
Difference versus Distinction - Marketing by Indication – an Interview with Siena Dexter - Ep. 52
May 20, 2022 14:28 - 52 minutes - 119 MBContent Outline: Segment 1: Siena tells us about where she is and what they do. she does. They have found a way to use data to help their clients understand the unpredictable. They work specifically with brands that want to learn about how their brands move in market. Consumer test / quantitively testing – how well the story that they are telling is doing. Segment 2: Buying decisions are made with the unconscious mind, not the conscious mind. How do you tap into that unconscious behavior...
What Kind of Entrepreneur are You? - Ep. 51
April 28, 2022 16:37 - 31 minutes - 42.8 MBSegment 1: The guys dig into the two distinctive styles of entrepreneurs that there are. Understanding WHO you are, can help you understand which type you might be, and plan to be successful. You will always function at your best when you are being true to yourself. Segment 2: Elon Musk – Hard Core Risk Taker – type of entrepreneur. Mark goes into a little detail on the background and the history of Elon Musk, and how he continued to bet on himself in areas that had nothing to do with ...
Should I sell, When do I sell, How do I sell? - an Interview with Ryan Lewendon - Ep. 50
April 15, 2022 14:07 - 50 minutes - 116 MBToday's Show - Segment 1: There is Doom and Gloom in the air. Just listen to the news these days, it would be very easy for people to get depressed with everything going on. But despite all that, it is still a great time to be alive, and be in business. There are fortunes to be made. Labor shortage, customer service, figure out how to deliver these – and you could be a super star. Segment 2: We meet our Guest Ryan Lewendon (Bio below), who gives us a short breakdown of where he has been...
CPG Reality Check – Ep. 49
March 28, 2022 18:11 - 43 minutes - 99.9 MBWelcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become. Content Outline: Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things. Segment 2: Does the Brand / Product tell the world something about me? This doesn’t mean that a product can’t be KNOWN for something. S...
Increase Your Sales Conversion with Marketing Lessons from our U.S Presidents with Jason Voiovich - Ep. 48
February 24, 2022 18:03 - 57 minutes - 132 MBToday we are going to be diving into the lessons that can be learned from the marketing techniques of presidential leaders and you can leverage them to grow your business and we are joined by Jason Voiovich. Segment 1: Selling ideas is similar to Selling products - much of the psychology is the same. In fact, a product is simply an idea with a tangible delivery system. Segment 2: Many brands have discovered they can lobby the government for favorable restrictions to commerce (aka rent-see...
NielsenIQ Data and Reports - Ep. 47
January 20, 2022 18:35 - 38 minutes - 89 MBToday we are Talking about NielsenIQ Data and Reports, we are joined by Andrew Criezis, Head of Product for SMB globally at NielsenIQ. Justin and Mark pose the following questions to Andrew - 1. You recently posted an interesting article to LinkedIn titled "Are your promotions catapulting your brand or cannibalizing it?" Can you give our listeners some topline take-aways from this piece and how you reached the conclusion that you did? 2. You touched upon some advice for handling CPG pro...
HYPNO-TI$ING: The Secrets & Science Of Ads That Sell More - Ep. 46
December 07, 2021 15:30 - 46 minutes - 107 MBDr. Mark Young's new book, Hypno-tising - the secrets and science of ads that sell more, comes out Tuesday, December 7th. This book asks: What if you could create advertising that’s so compelling, so hypnotic, that it motivates consumers to make an immediate change in their behavior to buy your product or service? In HYPNO-TI$ING: The Secrets & Science Of Ads That Sell More, you’ll learn how to do that, and much more. Whether you’re an entrepreneur, a marketing professional, or you ...
How to Win and Grow Your Business at Kroger and Meijer - Ep. 45
December 02, 2021 18:22 - 44 minutes - 102 MBToday we are going to be diving into how to win and grow your business at Kroger and Meijer, and we are joined today by Brent Bortman and Phil Bortman. Segment 1: How to start a relationship with Kroger and Meijer? How to get into Kroger and Meijer? What is the game plan or strategy to gain distribution with Kroger and Meijer? Segment 2: What's new at Kroger and Meijer for existing brands? What are the current trends, challenges or opportunities brands should know to be successful? Segm...
How to Improve Product Sustainability to Win Retailers and Consumers - An Interview with Christina Lampert - Ep. 44
November 18, 2021 16:19 - 37 minutes - 86.6 MBToday we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainability database, HowGood. Segment 1: What is the First Educator Advantage? Why is it important for brands? Segment 2: Sustainability is a large topi...
Hypno-tising How Your Brain Thinks - Ep. 43
October 21, 2021 14:37 - 40 minutes - 92.1 MBThe phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts to navigate through our decisions. Today's Show Rundown Segment 1: Let’s revisit one topic from our last episode as a reminder. Let’s talk about the two brains. Explain the brains to our listeners. Segment 2: Judgement under adversity, Heuristics and Biases – What are Heuristics? Segment 3: How do consumers use Heuristics in their buying ...
How to Win and Grow Walmart Business - an Interview with Cameron Jernigan - Ep. 42
September 16, 2021 14:50 - 46 minutes - 105 MBToday we are going to be diving into how to win and grow your business at Walmart and we are joined today by Cameron Jernigan. Cameron is a merchant turned supplier solutions. Cam started his career working for Walmart where he spent time in sourcing and product development in private label brands with over $1 billion in P&L impact across frozen foods, dry grocery, bakery and OTC. He then transitioned into a true merchandising as a merchant with direct purchasing and P&L responsibility for f...
How the Brain Sees Advertising - Ep. 41
August 26, 2021 14:44 - 59 minutes - 137 MBToday's Show Rundown What is the Common Mistake Marketers Make when reviewing their advertising executions? How is the brain constructed? What is the difference between the conscious and unconscious mind? What role does critical facility play in how we process information? We walk through a buying scenario and how the unconscious and conscious mind work? How do these two parts of our mind work together? How can we as marketers get to the unconscious mind? Is one awareness and one for...
12 Steps to a successful Ad Campaign "The Infinite Growth Path" - Ep. 40
August 05, 2021 14:50 - 53 minutes - 122 MBOn today’s episode, Mark & Justin talk about The Infinite Growth Path We, at The Agency always get asked "how do you guys keep hitting these home runs over and over"? This Episode, the Guys are going to give you a peak under the hood at our 12 Point program that at Jekyll + Hyde we call The Infinite Growth Path. The term "Best Practices" is a term that we dislike here so much because there is no risk, and therefor no innovation. Hard work, and following a very proven scientific methodolo...
Mobile Advertising & Targeting - Ep 39
July 15, 2021 17:50 - 27 minutes - 62 MBOn today's show, Mark and Justin talk about all the ways you can advertise on mobile Justin explains how the convenience of your mobile device is what is allowing advertisers to target you based off so many different variables. When you go to work, when you go the the doctors, these mobile phone start to learn your patterns, track your location and all kinds of other personal information. Mobile devices are extremely powerful tools, and advertising there is equally as powerful. When bran...
The New Model for TV, Talking OTT & CTV, YouTube - Ep. 38
June 04, 2021 14:58 - 26 minutes - 59.9 MBOn today’s episode, Mark & Justin talk about how Television has changed over the years. The guys go on to explain the differences between OTT, and CTV. What they are and how you can leverage these new systems to your advantage. Most people have more than one “subscription” type account, like Hulu, Netflix, Prime Video, and how can you get into advertising on these ad supported platforms. Why should you be buying here and Mark explains about Cost-Per-1000”. These addressable TV models a...
EOS (Entrepreneur Operating System) - An interview with Coach Bob - Ep.37
May 07, 2021 16:00 - 28 minutes - 64.1 MBOn today's show, Mark and Justin talk EOS (Entrepreneurial Operating System), with Coach Bob Shenefelt, a certified EOS Implementor. What is EOS, how it works, how it can help fellow entrepreneurs manage the internal parts of their companies. Coach Bob goes on to give a breakdown on all of these things, what EXACTLY is EOS, how it works. 1 Year Goals, 3 Year Picture 10 Year Plan. Getting the whole team to to understand the company core values and that those are shared By All. Right Peo...
What should you expect in 2021?
March 03, 2021 20:43 - 25 minutes - 59.3 MBOn this episode of CPG Insiders, Mark and Justin discuss what we can expect from 2021, the year we’ve all been looking forward to as we thankfully leave 2020 in the rearview mirror. Mark and Justin begin with a warning: many of the habits adopted in 2020 will not go away, as most people have adjusted to the new normal. They break down how the move to digital shopping is not likely to slow during the new year. The guys also explain why we can expect to see more brands launch as digital br...
When to Sell Your Company? – An Interview with David Biernbaum - Episode 35
January 14, 2021 18:31 - 41 minutes - 95.6 MBOn this episode of CPG Insiders, Mark and Justin are joined by David Biernbaum. David has brought more than 200 consumer brands to market over the course of decades in the consumer products space. David walks through some of the initial steps to get the processes moving and how to avoid some of the most common issues that entrepreneurs run into. Mark, Justin and David then discuss the various factors that go into determining the valuation of a company or brand, and the importance of unders...
New Year, New You - Episode 34
December 02, 2020 18:16 - 22 minutes - 50.6 MBOn this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs can get their products into a position to grow as the new year approaches. They also share some messaging and techniques that can help you to focus your advertising, including breaking down the importance of anchoring your product or brand, and outline some steps you can take to do so. Wrapping up, the two outline what to avoid with your adver...
Marketing to Seniors Citizens - Episode 33
October 20, 2020 17:38 - 42 minutes - 98.1 MBOn this episode of CPG Insiders, Mark and Justin break down the keys to marketing to seniors. They explain how the senior market is much larger than many realize, how society has not kept up with the changing lifestyles of senior citizens, and how that outdated mindset to too often reflected in marketing. Mark and Justin go on to break down the various groups that exist within the broader pool of senior citizens and the optimal medium to reach these different groups, as well as explaining ...
Business and Politics - Episode 32
September 18, 2020 20:24 - 19 minutes - 44.1 MBOn this episode of CPG Insiders, Mark and Justin discuss how businesses are handling today’s volatile political landscape. They share stories of companies that have taken a political stance and survived the mob as well as explaining why political activism is not necessarily the right move for every company. Mark and Justin recommend what to look for and understand before attaching your company to a group or cause. They explain the importance of going “All in” and recognizing that that you’...
CPG Marketing Scams - Episode 31
August 13, 2020 13:50 - 17 minutes - 39.8 MBOn this episode of CPG Insider, Mark and Justin discuss some of the scams that are perpetrated on CPG advertisers. With the ongoing economic shifts, these scams are becoming more and more popular. The guys share some tips to protect you from falling for some of the common schemes that are out there. They explain how these schemes target both small and up and coming CPG products. Mark and Justin also share how you can tell if something is a scam or not. Finally, they explain that while the ...
Utilizing Social Influencers - Episode 30
July 08, 2020 20:59 - 38 minutes - 89.1 MBOn this episode of CPG insiders, Mark and Justin are joined by Cody Whittick, from Kynship. Cody joins the guys to discuss social influencers and how they can benefit your product. They discuss the true measure of leveraging social influencers and what your focus should be before pursuing a social influencer. Cody explains the importance of the content and sheds light on why you should not focus on the follower count of the influencer. He shares what really matters when looking at social m...
Getting Back to Work - Episode 29
June 04, 2020 18:22 - 19 minutes - 44.6 MBOn this episode of CPG Insiders, Mark and Justin address getting back to work and what that will look like. They discuss the importance of mitigating risk for both employees and employers. They explain the importance sticking to your company’s long-term goals and discovering what adjustments your company must make following the pandemic. Mark and Justin share why it is importance to stay on the gas right now and why the companies that have done so have been successful. Finally, discuss s...
What You Can - and Cannot - Say About Your Products - Episode 28
May 12, 2020 11:00 - 39 minutes - 91 MBOn this episode of CPG Insiders, Mark and Justin are joined by Ashish Talati. Ashish leads an FDA practice and is one of the industry’s foremost experts on FDA regulatory matters. He is also very knowledgeable when it comes marketing law. Mark and Justin ask Ashish for his opinion of what can - and cannot - be said about certain products. They explore the importance of understanding what category your product will fall under and the difference between the categories. They address the d...
Finding Silver Linings
April 21, 2020 19:49 - 19 minutes - 45.5 MBOn this episode of CPG Insiders, Mark and Justin share why you should not bail on advertising during the COVID-19 pandemic. They explain the affect this is having on American’s media consumption and how it’s a silver lining for advertisers. Specifically, they discuss where those opportunities to connect can be found. Mark and Justin also review two factors consumers need to buy a product: mental availability and physical availability. They explain the importance of expanding your mental av...
Advertising in an Election Year
March 16, 2020 09:30 - 14 minutes - 33.5 MBOn this episode of CPG Insiders, Mark and Justin talk about buying advertising media for in an election year. They discuss the challenges advertisers can face with the increase in political ads and broadcasts, plus they talk about ways to effectively work in and around a more cluttered advertising space.
Re-Evaluating Brick & Mortar
February 10, 2020 14:10 - 24 minutes - 45.1 MBOn this episode of CPG Insiders, Mark and Justin consider how consumer trends have changed significantly, with a long list of the brick and mortar stores closing in 2020 as evidence. CPG brands need to rethink how they view their business, in terms of where their consumers shop. They discuss the ideal business model of many digital-only businesses, and they talk about the CPG categories for which consumers prefer shopping online. They also consider how marketing for many online businesse...