The Critical Importance of Intellectual Property
CPG Insiders
English - March 22, 2024 13:43 - 28 minutes - 52.1 MB - ★★★★★ - 8 ratingsBusiness sem adverting cpg marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode of CPG Insiders, the focus turns to the critical importance of intellectual property (IP) in the CPG world. Mark + Justin explore how IP serves as a vital asset that can greatly enhance a company's market value, drawing parallels to real estate. They cover the essential aspects of patents, trademarks, copyrights, and trade secrets, underlining the necessity of safeguarding innovation. The conversation also touches on the evolution of business valuation from tangible to intangible assets, underscoring the strategic advantage of IP. This episode is packed with key insights for CPG entrepreneurs aiming to utilize intellectual property effectively to protect and expand their businesses.