DTC POD: How The Best Brands Are Built
356 episodes - English - Latest episode: 17 days ago - ★★★★★ - 54 ratingsDTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
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Episodes
#318 - The CMO Behind Feastables Reveals How to Build Viral Brands
April 11, 2024 12:00 - 41 minutes - 38.3 MBJoin us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion. The way Ben's vent...
#317 - Unleash the Power of Amazon SEO: Outrank & Outsell the Competition with Mina Elias
April 04, 2024 12:00 - 42 minutes - 39.2 MBMina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions. Additionally, Mina discusses how click-through and conver...
Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel
March 28, 2024 14:24 - 38 minutes - 35 MBEpisode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip which has since processed over a billion dollars' worth of perishable goods through their innovative platform, and now offers comprehensive fulfill...
The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth
March 21, 2024 12:00 - 43 minutes - 40 MBEpisode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue...
#314 - Scaling Growth In Beauty with ILIA Beauty VP of Digital & Ecommerce, Cherene Aubert
March 14, 2024 12:57 - 46 minutes - 42.9 MBCherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue. In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this ...
#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann
March 07, 2024 13:00 - 46 minutes - 42.5 MBAllegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences. In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized brand experiences that are defining modern retail. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights...
#312 - Dad Gang Decoded: Building a Fatherhood Community One Hat at a Time With Bart Szaniewski
February 29, 2024 13:00 - 45 minutes - 42.1 MBBart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a phenomenon that has sold 90,000 hats and counting and is consistently repped by some of the biggest celebrity and athlete dads. Bart breaks down t...
#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom
February 22, 2024 15:38 - 37 minutes - 34.5 MBSam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23. In this episode, Sam Rattner joins us to break down the innovative concepts behind his company, Showroom, aimed at reshaping the online shopping experience. We discuss how AI will impa...
#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy
February 15, 2024 15:20 - 53 minutes - 49.4 MBJohn Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all – we'll also get a glimpse into John's personal journey as a creator - where he's built a YouTube channel with almost 400,000 subscribers - as he ...
#309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron
February 08, 2024 15:33 - 42 minutes - 39.3 MBJoel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead. In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on fi...
#308 - Rikin Diwan, Soona - How to Craft Marketing Strategies That Sell
February 01, 2024 14:38 - 58 minutes - 53.9 MBRikin Diwan is the CMO and Chief Growth Officer at soona, the world’s first virtual content studio. In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, and the unique challenges of marketing in e-commerce. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highli...
#307 - Jess Chan, Longplay - How To Boost Revenue Through Retention & Lifecycle Marketing
January 25, 2024 14:00 - 44 minutes - 40.9 MBJess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool. In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights de...
#306 - Rosa Li, Wildwonder - Bootstrapping A Multi-Million $ Beverage
January 18, 2024 15:21 - 38 minutes - 35.6 MBRosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients. In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors. Episode brought to you b...
#305 - Nikole Flores & Ali Karsch - The PR Playbook for Emerging Brands
January 11, 2024 12:00 - 55 minutes - 50.4 MBAli Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more. Together, they have launched The Littles Advisory, a boutique CPG startup advisory that helps emerging startups, who may not be ready for a big ticket P...
#304 - Ryan Denehy, Electric AI - What It Takes To Build & Run A Unicorn
January 04, 2024 17:21 - 1 hour - 56.1 MBEpisode brought to you by More Staffing Ryan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business. Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Venture Partners, Greenspring Associates, 01 Advisors, Bowery Capital, The Slack Fund, Vintage Investment Partners, and Atreides Management. Ryan jo...
#303 - Sam Lessin, GP Slow Ventures - The Future of Commerce, Community, & Creators
December 28, 2023 17:52 - 45 minutes - 42 MBEpisode brought to you by More Staffing Sam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multiple high-profile startups, from household consumer brands like Allbirds, Casper, Birchbox, Barkbox, to fintech/blockchain bets like Robinhood, Sola...
#302 - Jimmy Farley, Creator's Corner - Scaling Organic TikTok: 1 Billion+ Views and Counting
December 21, 2023 19:53 - 57 minutes - 52.9 MBEpisode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Jimmy Farley and TikTok's Monetization 2. TikTok Shop Distribution and Influencer Management 3. Content Creation Strategies and Virality 4. Product Selection and Creator Network Management 5. Marketing Advice and Building a Creator Brand 6. Creator Briefs and Brand Value Proposi...
#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
December 14, 2023 17:51 - 1 hour - 70 MBEpisode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Braindrive and its Cognitive Benefits 2. Momentous Company Evolution 3. Financial Milestones and Revenue Streams 4. PR Lotion Development 5. Product Strategy and Trust Building 6. Company Goals and Market Positioning 7. Product Effectiveness and Industry Standards 8. Marketing a...
#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
December 07, 2023 13:00 - 51 minutes - 47 MBEpisode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - [email protected] Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Mikey Taylor 2. Building Saint Archer 3. Growth and Sale of the Brewery 4. Going Against Convention 5. Mikey Taylor's Content Creation Workflow ...
#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales
November 30, 2023 15:19 - 43 minutes - 39.9 MBEpisode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - [email protected] Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Shopify's Ecosystem of Apps 2. Home page experience 3. Cart and Checkout 4. Tools and Strategies provided by Platter 5. Importance of Social Proof in E-Commerce...
#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop
November 16, 2023 17:43 - 53 minutes - 49.2 MBEpisode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - [email protected] Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. TikTok Strategies for Successful Ecommerce Brands 2. Insights on Entrepreneurship 3. Observations on Apps and Lifetsyle 4. Discussions on Manufacturing & Brandi...
#297 - William Gasner, Stack Influence: How To Win With MicroInfluencers
November 09, 2023 17:15 - 48 minutes - 44.4 MBEpisode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction of Guest: William Gasner 2. Concept of Micro-Influencer Marketing 3. Importance of Data Analysis in Influencer Marketing 4. The Role of Stack Influence 5. Influencer-Brand Collaboration Strategies 6. Potential Challenges in Influencer Marketing 7. Future Predictions an...
#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands
November 02, 2023 18:00 - 51 minutes - 47.6 MBEpisode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Bubble Goods 2. The Journey of Jessica Young 3. The Purpose of Bubble Goods 4. Strategies and Features of Bubble Goods 5. Marketing and Growth Strategies 6. Customer and Brand Relationship 7. Bubble Goods' Target Customer 8. Importance of Curation in the Marketplace...
#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers
October 26, 2023 14:36 - 47 minutes - 43.1 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Introduction to Jeremy Barbara and Sundays 2. YouTube as an Effective Platform for Influencer Marketing 3. Creating a Strategy for Influencer Campaigns 4. Successful Influencer Campaign Examples 5. Team Structure for Influencer Marketing 6. Advertising on Different Platforms 7. Tracking and...
#294 - Paul Jarrett, Bulu - How The Best Brands Nail Logistics & Fulfillment
October 19, 2023 14:45 - 54 minutes - 49.7 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Importance of personal relationships in business 2. Proactive measures for building connections 3. Challenges and solutions in logistics and fulfillment 4. Trends in the vitamins and supplements industry 5. The significance of research and negotiation in sourcing products 6. Scaling challen...
#293 - Scott Crumrine, Guava Family - Building A Product First 8+ Figure Baby Brandy
October 12, 2023 21:16 - 40 minutes - 37.5 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: 1. Finding unique solutions for parents. 2. Leveraging industry events for visibility. 3. Focusing on selling through their website. 4. Overcoming obstacles in shipping and delivery. 5. Harnessing the power of customer recommendations. 6. Iterating and improving to create exceptional products....
#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing
September 28, 2023 15:43 - 51 minutes - 47.6 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod we cover: Monitoring affiliates regularly for compliance. Preference for historical partnerships and familiarity. Meeting with affiliates and ensuring transparency. Asking for referrals and recommendations from other brands. Benefits and challenges of affiliate marketing for brands. Optimizing stra...
#291 - Meghana Dhar - Social, Creators, & Future of Digital Commerce
September 21, 2023 16:24 - 48 minutes - 44 MBMeghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the pos...
#290 - Peter Sivas, Floof - Building A DTC Pillow Powerhouse
August 31, 2023 16:01 - 43 minutes - 39.6 MBOn this episode of DTC pod, Peter joins Blaine to share lessons from building Floof, as well as some tricks and growth levers from his time in the manufacturing & design business. We cover: - Prioritizing branding before product development. - Conducting focus groups and analyzing consumer data. - Exploring opportunities to partner with platforms like Kindred. - Identifying a gap in the market for accessible high-end pillows. - Utilizing out-of-the-box methods to grab attention and opt...
#289 - Mina Elias Build A Multi-Million Amazon Business
August 24, 2023 17:30 - 55 minutes - 51.3 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. In this episode of DTC POD, Mina joins Blaine to dive into the world of Amazon and what it takes to be successful as a brand on the platform. From setting up a seller account to optimizing ...
Mina Elias Build A Multi-Million Amazon Business
August 24, 2023 17:30 - 55 minutes - 51.3 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. In this episode of DTC POD, Mina joins Blaine to dive into the world of Amazon and what it takes to be successful as a brand on the platform. From setting up a seller account to optimizing ...
#288 - How Bawi Went From College Dorm to Nationally Distributed Beverage Disruptor
August 17, 2023 18:50 - 48 minutes - 44.4 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up. We cover: 1. Overcoming obstacles, fundraising struggles, scaling strategies. 2. Agua fresca innovation, commercialization process. 3. Cultural representation, Working Assembly partnersh...
#287 - Jess Hunichen - Talent Agencies, Massive Creators, & Brand Deals
August 10, 2023 16:30 - 53 minutes - 49.2 MBOn this episode of DTC pod, Jess joins Blaine & Ramon to discuss everything about building a top tier talent agency, and what it takes to be successful for brands to collaborate with top tier talent. We cover: 1. Connecting creators, brands, and agencies for successful collaborations. 2. Focusing on sustained partnerships for effectiveness. 3. Creating special products/services with influencers to address audience needs. 4. Utilizing traditional platforms to amplify influencer reach. 5...
#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
August 03, 2023 17:15 - 53 minutes - 48.8 MBOn this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opportunity to create something new. We cover: 1. Gap in Slide Sandal Market 2. Background in Finance and Investing 3. Key Insights as An Operator ...
#285 - This Week in Bev Wars: Ty Haney launches her bev brand, Prime recalls, Liquid Death to IPO and more.
July 27, 2023 13:47 - 35 minutes - 32.9 MBEpisode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! We cover: 1. Threads Strategy For Consumer Brands 2. Slow and consistent growth for Threads. 3. Potential opportunities for brands on Threads. 4. Liquid Death's rapid growth and IPO plans. 5. Creative marketing's impact on building brands. 6. Niagara Water's pivot to enterprise bottling services. 7. Beverage industry...
#284 - Mike Xhaxho - From Viral Tik Tok To 10M+ Brand
July 20, 2023 15:28 - 44 minutes - 40.6 MBOn this episode of DTC POD, join hosts Blaine Bolus and Ramon Berrios as they chat with Mike Xhaxho, creator of Waterboy, a popular TikTok account and brand. Mike shares his unexpected journey from starting a personal TikTok account to gaining millions of views and launching a successful product. We chat about the power of storytelling in his videos and the importance of using the right strategies to establish your brand online. We also talk about partnering with creators in consumer busines...
#283 - Jordan West - Ads & Marketing 101
July 13, 2023 20:00 - 38 minutes - 35.3 MBIn this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers. We cover: 1. Tracking and Attribution 2. Understandi...
#282 - Liz Giorgi - The Future of Content For Consumer Brands
July 06, 2023 14:42 - 53 minutes - 48.6 MBOn this episode of DTC POD Liz Giorgia joins Blaine & Ramon to cover all things content as well as the big news of Trend's acquisition by soona. We cover how shopping will become integrated into all aspects of the internet, the diverse landscape of content like user-generated content, reviews, product photography, custom content, and more. We chat about how to build a great business, aligning incentives, Liz's entrepreneurial journey, the growth of soona, and how AI will fold into the produc...
#281 - Robbie Salter, Jupiter - Building A Disruptive DTC Haircare Brand
June 28, 2023 19:25 - 50 minutes - 46.5 MBOn this episode of DTC Pod, Blaine chats with Robbie Salter, one of the founding partners of Jupiter. Robbie shares his journey of creating innovative products and addressing the needs of both men and women. They discuss how to build a brand, starting from scratch, navigating supply chain issues to inventory management, building a CX flywheel, and the importance of having a mission greater than your product. We cover: 1. Haircare innovation and product development 2. Supply chain challeng...
#280 - This Week In Consumer & Commerce: China, Vertical Integration, Supreme, Lalo, & more.
June 22, 2023 22:02 - 40 minutes - 37.1 MBEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, Blaine and Ramon discuss the latest trends in commerce, including issues with leakage, coupon codes, and overpaying on affiliate commissions. They also talk about the success of DTC brands and how consumers prioritize products. The conversation also touches on the challenges of product manufacturing stages in China and the bankruptcy of Instant Brands. Finally, the discussion turns to fashion and streetwear brands like ...
#279 - Adam Robinson - The fastest way to 10x email revenue
June 14, 2023 16:51 - 59 minutes - 54.4 MBOn this episode of DTC POD, hosts Blaine Bolus and Ramon Berrios bring on guest Adam Robinson to discuss a range of topics, including email marketing tactics, legal and ethical concerns around pixel retargeting, and the growth of Robinson's company Retention. Robinson shares how his company has developed a free product for server-side tracking and is beta-testing a disruptive B2B product. He also discusses the importance of a founder-led mentality and the frustration of successful, but stagn...
#278 - Everything You Need To Know About AI x Commerce
June 07, 2023 14:07 - 49 minutes - 45 MBEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, Frank joins blaine to chat about how e-commerce companies can use AI models to personalize the shopping experience for each individual shopper. They talk about how ML automation and AI can enrich the product side by considering factors such as color, category, and weight to predict the behavior of shoppers in real time. They discuss the importance of having good data management and collecting as much non-PII customer ev...
#277: Bear Balanced - From Space-X To Supplements
May 31, 2023 18:38 - 47 minutes - 43.1 MBOn this episode of DTC POD, Dylan Menter shares his journey from building literal rockets to bootstrapping his own CPG business. We discuss the challenges, research, and scaling up production of his product. We cover everything from patents, to manufacturing, to bootstrapping, to purchase orders, to branding on this info packed episode. Here's a few more key themes we'll dive into: 1. Building in saturated markets 2. Creating a unique product 3. Research and collaboration with professiona...
#276: Véhicule - Building The Secretive Brand That Billionaires Love
May 24, 2023 14:05 - 49 minutes - 45.3 MBOn this episode of DTC POD, the Kippenbergers join Blaine & Ramon to talk about turning a $1000 magazine about powerboating and avante garde transportation into a lifestyle brand of choice for billionaires. They've done everything from having a race boat team, a rally car team, to furniture collaborations with Ligne Roset and selling the most expensive cold brew coffee in the world. They discuss their brand's values and approach to collaborations over industry gatekeepers, and the risks invo...
#275: Tui Allen - How To Build Great Products
May 16, 2023 15:20 - 46 minutes - 42.4 MBOn this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success. We cover: Customer empathy and market understanding Omni...
#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy
May 09, 2023 16:40 - 40 minutes - 37 MBEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating proces...
#273: Philip Ruffini, CEO Content Assistant: Content Strategy and Organic Social for DTC
May 02, 2023 15:39 - 49 minutes - 45.7 MBOn this episode of DTC POD, dive into the art of content creation, Philip joins Blaine to share his insights on defining content pillars and optimizing for views and followers. They discuss the importance of hyper-testing and copying when starting out, as well as the power law of content distribution. They chat about what makes unique and memorable content, and how content differs for B2B and D2C brands. They also touch upon the importance of content ROI and share case studies of successful ...
#272: Scout Brisson, CEO De Soi: Building Brand With Katy Perry & Taking Non-Alc Mainstream
April 25, 2023 13:37 - 47 minutes - 43.9 MBOn this episode of DTC POD, Scout joins Blaine to dive into the world of branding, marketing, and entrepreneurship. We talk about Katy Perry's involvement in building her flagship non-alcoholic beverage brand, as well as exploring the lasting trend of health and wellness driving consumer behavior, the importance of social media presence, and the impact of beverage sales in-store. We learn about De Soi's scrappy approach to working with brand ambassadors, finding product-market fit in their d...
#271: VC & The Future of Commerce
April 20, 2023 16:01 - 46 minutes - 42.6 MBEpisode brought to you by Trend & Finaloop. On this episode of DTC POD, Sydney Sykes of Lightspeed Venture Partners joins Blaine & Ramon to talk about the current state of direct-to-consumer brands and e-commerce. Sydney shares her experience in venture capital and growing direct-to-consumer brands, and offers advice for founders seeking investment. We also dive into various topics including circular fashion to generative AI and SEO, and how they are transforming the modern e-commerce lands...
#270: Lio Pinchevski, Finaloop - DTC Accounting & Finance Made Simple
April 13, 2023 15:58 - 55 minutes - 50.8 MBOn this episode of DTC Pod, We dive into the challenges of building a product that combines traditional accounting, finance, and tax with the progressive world of DTC, and the importance of financial statements, tax-saving opportunities, and inventory management. We also explore the impact of integrating real-time cost of goods sold data, the importance of understanding profit, financing, and cash flow, and the potential of measuring return on net profit. Finally, we talk about ways to ident...