![DTC POD: How The Best Brands Are Built artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/96/17/b3/9617b301-d1d1-3193-f832-bde962b4b77f/mza_8782465433403180280.jpg/100x100bb.jpg)
#271: VC & The Future of Commerce
DTC POD: How The Best Brands Are Built
English - April 20, 2023 16:01 - 46 minutes - 42.6 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode brought to you by Trend & Finaloop.
On this episode of DTC POD, Sydney Sykes of Lightspeed Venture Partners joins Blaine & Ramon to talk about the current state of direct-to-consumer brands and e-commerce. Sydney shares her experience in venture capital and growing direct-to-consumer brands, and offers advice for founders seeking investment. We also dive into various topics including circular fashion to generative AI and SEO, and how they are transforming the modern e-commerce landscape. We also discuss how to create unique demand and distribution advantages, the importance of networking, and which businesses are best suited for vc funding.
Timestamps
[00:01:37] From psychology major to venture capitalist.
[00:04:52] Investing in direct-to-consumer brands evolution.
[00:13:10] Diversity in venture capital is important.
[00:16:00] Women can bring good returns to VC.
[00:18:10] Ways to reach investors and get funded.
[00:20:53] Common mistakes made by founders.
[00:23:59] Investment in unique brands with advantages.
[00:28:32] Exciting times for brands due to enablement tools and AI.
[00:34:48] Importance of content and personalization.
[00:38:23] Circular fashion's growing market and benefits.
Shownotes powered by Castmagic
Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Sydney Sykes - Partner at Lightspeed Venture Partners
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated