Startup Confidential
127 episodes - English - Latest episode: 4 days ago - ★★★★★ - 64 ratingsWho is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
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Episodes
Episode 116 – Finance Your Strategy, Not the Other Way Around
April 15, 2024 07:00 - 5 minutes - 3.75 MBIt can be very tempting to look at your balance sheet or cash flow and then pick only tactics you can afford based on your present snapshot. The problem with this is not your financial responsibility. The problem is that you can’t compete effectively and grow rapidly until you prioritize competitive strategy first and then determine the relevant playbook you can afford. I promise you that you won’t end up with the same playbook, even if it costs the same. Have a listen and see what you think...
Episode 115 - Direct to Consumer is Toast for Founders
April 01, 2024 07:00 - 7 minutes - 5.21 MBScaling a consumer-packaged goods brand via the DTC channel is more or less dead to all but the super-wealthy founder. It's important to note that the much larger, adjacent online grocery space is also declining. I explain why the dream is over for scaling into the eight figures online in CPG. And how you should think about both 3P online and the DTC channels moving forward. You don't want to miss this episode. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumg...
Episode 114 - The Death Funnel is Even Deadlier
March 15, 2024 07:00 - 12 minutes - 8.57 MBThe perils of the first $500,000 in recurring sales are many. Most are related to cash flow and getting paid by distributors or retailers. Without the proper seed monies, many companies evaporate despite the power of their innovation. In this episode, I'm updating the episode that launched this tough love podcast. There is less space on shelves than ever before, slotting fees have risen, and competition for access is worse than ever. Learn how to get through it and thrive. Your Host: Dr. J...
Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand
March 01, 2024 08:00 - 6 minutes - 4.25 MBNon-alcoholic beer has been on a tear since 2017. That's when Heineken and an unknown brand, Athletic Brewing, appeared on shelves to shake things up. The latest Skate Ramp brand has crossed $100M rapidly, but will it journey at high speed toward $1B and truly impact the beer industry? I share an excerpt of my thoughts recently written in detail for The Food Institute. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback ...
Episode 112 - The 2024 Shelf Grab Has Begun
February 15, 2024 08:00 - 7 minutes - 5.5 MBThe final wave of failing Covid-19 brands is the eight-figure businesses that used initial raises to make it through Covid supply hell and COGS inflation but are still unprofitable and unable to raise further rounds. As these brands fail, a shelf grab is underway. Let me explain. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: [email protected]
Episode 111 - Why Early-Stage Strategy and Finance Don’t Always Get Along
February 01, 2024 08:00 - 8 minutes - 5.71 MBA common battle occurs between finance and strategy, especially if your finance person is NOT a founder. It’s the idea that we should keep and protect all revenue sources, because the company is not making money. In reality, strategic focus is what you need, not proliferation of UPCs. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: [email protected]
Episode 110 - Annual Diagnosis for Your Brand
January 15, 2024 08:00 - 8 minutes - 6.16 MBCommitting to a plan is hard enough for many founders. But, if you don’t do an annual diagnosis well, you will lose much of the plan’s benefit. The point of planning and diagnosing is to understand WHY you did or did not hit your revenue target (or other topline goals). This requires systematic disbelief in topline success. I call it pressure-testing, so you can ensure your ‘growth’ is not masking other problems (including misbehavior by your sales team). (Replay of popular 2022 podcast) Y...
Episode 109 - Let’s Talk About The Dirty, Nasty P (Pricing)
January 01, 2024 08:00 - 12 minutes - 8.41 MBPricing power is one of the major things a brand gives you as an owner. But not right away. The power of a brand lies in the ability to raise prices at scale as costs increase without volume suffering much at all. Conversely, you can not slash your price to accelerate. In this episode, I explain the math behind price inelasticity and how to obtain it. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other e...
Episode 108 - DTC is for Scaling in Really Tiny, Frequently Ordering Niches You Would Never Find in Retail
December 15, 2023 08:00 - 21 minutes - 15.1 MBThis wonky episode may require a repeat listen. You were warned. I want to walk listeners through the variables and math that make it crystal clear what kinds of consumer propositions not only do well through DTC but should remain there and the much larger set of innovations that need to see this channel in a very restricted manner. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@pr...
Episode 107 - Is The Bad Funding Environment Necessarily a Bad Thing?
December 01, 2023 08:00 - 7 minutes - 5.54 MBLots of well-run, patient brands need an angel infusion right now. But the absence of VC right now is still a blessing. Instead, founders will need to network for angel cash, be much more focused and disciplined and yes fewer people will get to play. Fewer, better businesses actually improve the whole ecosystem in my opinion. In this episode, I lay out how I came to this conclusion recently. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com ...
Episode 106 - Behavior-Based Brand Building
November 15, 2023 08:00 - 9 minutes - 6.25 MBUnfortunately, the folks who talk loudest about brand-building are either a) branding agencies, b) venture capitalists or c) overly enthusiastic founders. Curb your enthusiasm. You can design a brand identity, a symbolic system. But, ‘brand’ is an outcome. It is an outcome based on influencing real human behavior, entering social networks with memorable consumer experiences, potent symbolism, and grassroots ‘influence,’ not social media puffery. Learn the rules of behavior-based brand-buildi...
Episode 105 - Advertising ROAS and Repeat Purchase
November 01, 2023 07:00 - 12 minutes - 8.88 MBIn the world of consumer brands, it’s common for investors to look down on paid advertising. Why? Because they often don’t see the same kind of trial surge that a temporary price reduction or change in attribute-outcome signaling can deliver. So, they generally see no real return on the expense. However, ROAS has to be calculated on the basis of a longer-term view of how repeat purchasers contribute to the brand. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiu...
Episode 104 - Only Networking Beyond Your Peers Accrues Business Advantage
October 15, 2023 07:00 - 7 minutes - 5.45 MBIt’s critical NOT to remain with a bubble of startup founders in the early Phases. If you do, you will not access the greater wisdom you need. In this episode, I explain the social science behind this networking advice. You don’t need to have lunch with Mark Cuban or Daniel Lubtezky to succeed. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: [email protected]
Episode 103 - Top Myths About Pivoting a Consumer Brand
October 01, 2023 07:00 - 12 minutes - 8.86 MBIn this episode, I address some of the key myths about pivoting that I have heard. Most correspond to excess risk aversion for an ideal founder. You took the risk to start this business. Let’s not let risk in the back door and prevent you from pivoting to a better path to scale. In many cases, you do not need to see a sales decline at all. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: ...
Episode 102 - Why Startups Fail – w/ Tom Eisenmann Part 2
September 15, 2023 07:00 - 18 minutes - 12.7 MB99% of business media stories on startups are essentially PR for the startup itself. This makes these stories a one-sided source of information on what it’s like to operate and grow a startup. While there are more and more discussions of mistakes, basically no one at Inc or Entrepreneur or anywhere else really will ever greenlight a debate on this or that failed startup unless, like Theranos, it ended in some massive ethical scandal. Failure is depressing, they say. Not me. I’m honored to b...
Episode 101 - Why Startups Fail – with Tom Eisenmann, Part 1
September 01, 2023 07:00 - 11 minutes - 8.18 MB99% of business media stories on startups are essentially PR for the startup itself. This makes these stories a one-sided source of information on what it’s like to operate and grow a startup. While there are more and more discussions of mistakes, basically no one at Inc or Entrepreneur or anywhere else really will ever greenlight a debate on this or that failed startup unless, like Theranos, it ended in some massive ethical scandal. Failure is depressing, they say. Not me. I’m honored to ...
Episode 100 - The Seven Traits of Killer Founders
August 15, 2023 07:00 - 7 minutes - 5.33 MBEpisode 100! Boom! I want to thank my listeners for tuning in twice a month to the Startup Confidential podcast Do you have what it takes to be a killer Founder? In this episode, I talk about the traits top founders have to have to make it in the industry. Are you a smooth-talking public firm CEO kinda person? You won’t make it…and here’s why... Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episode...
Episode 99 - Stakeholder Classes – The Buyer
August 01, 2023 07:00 - 15 minutes - 10.8 MBListen in on a re-issue of a popular podcast: Retail Buyers. Either right now or eventually, you will need to convince buyers you are a key new addition to their sets. In this episode, I share some pros and cons of developing relationships with these important stakeholders. I also discuss why the Skate Ramp is just not on their radar, even though one of your key KPIs - velocity - absolutely is. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions....
Episode 98 - - What American Marketers Get Wrong w/ Emmanuel Probst, Part Two
July 15, 2023 07:00 - 13 minutes - 9.14 MBThe real diversity issue in American marketing is diversity of thought. Emmanuel and I continue the discussion in which you will learn why Dr. Squatch nailed it and MTV literally researched its way into oblivion. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation. He hold...
Episode 97 - What American Marketers Get Wrong w/ Emmanuel Probst, Part One
July 01, 2023 07:00 - 10 minutes - 7.28 MBThis is the first of two episodes in which I interview Emmanuel Probst about the continued problems in American marketing. We kick things off by discussing the illusion of control, the need to communicate transformative outcomes or risk being tuned out and other gems. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage...
Episode 96 - Beyond Predictable - Lessons from Beyond Meat for Founders
June 15, 2023 07:00 - 15 minutes - 10.7 MBHow can a word like “occasionally” be so detrimental to the plant-based meat industry? Scaling too fast and not fully understanding the underlying behavior driving its business resulted in Beyond Meat's premature decline. Haste followed by a series of growth Hail Mary's won’t keep your brand growing once it reaches scale. Tune in to see why not. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes...
Episode 95 - Seven Reasons You Need a Strategic Plan
June 01, 2023 07:00 - 11 minutes - 7.88 MBAs a CPG founder, you know you need one. Yet, you can’t seem to face the uncomfortable fact that creating a strategic plan will cost just a little time but a lot of emotional courage. Listen to Podcast #95, 7 reasons why you need a strategic plan, and learn how a strategic plan helps you to clarify the rules of decision-making, makes it easier to say no, and more. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on thi...
Episode 94 - Getting Real About Distribution - w/Gregory Esslinger - Part Two
May 15, 2023 07:00 - 11 minutes - 8.11 MBAre you too busy to read your third-party distributor’s contract? Too busy or too overwhelmed with pages and pages of the legal doc? Listen in to Part 2 of Getting Real About Distribution, Dr. James Richardson’s guest interview with Greg Esslinger, Distribution Expert of Natural Food Ally. Greg shares common mistakes new founders make when working before and during with third-party distributors. (Part 1 was published May 1, 2023 on Startup Confidential podcast.) Greg's experience includes...
Episode 93 - Getting Real About Distribution - w/Gregory Esslinger - Part One
May 01, 2023 07:00 - 10 minutes - 7.41 MBFounders new to the food industry often make costly mistakes when they jump in with third-party distributors too soon. Listen to Dr. James Richardson's interview with Greg Esslinger of Natural Food Ally as they discuss the 3 top wrong actions founders take when working with distributors. Part 1 of 2 Parts. (Part 2 will be published on May 15.) Greg's experience includes 10 years at the largest natural foods distributor in the country (UNFI) in various positions including, purchasing, sales,...
Episode 92 - Root Cause Analysis for Founders
April 15, 2023 07:00 - 11 minutes - 8.03 MBIs there more than one way to execute a Root Cause Analysis on your consumer brand? Absolutely...but that shouldn't stop you from performing a complete analysis. In Episode 92, Root Cause Analysis for Founders, I break down the steps on why you need to do one and some blind areas that you and your team may not be seeing. Valuable questions are offered to ask yourself before you hire another marketing consultant to improve your topline. Your Host: Dr. James F. Richardson of Premium Growth So...
Episode 91 - The Death Funnel Revisited
April 01, 2023 07:00 - 11 minutes - 7.97 MBIt’s time to revisit my original episode! It’s on the dark and painful Phase 1 of the Skate Ramp. And it’s your antidote to the trade media clickbait in which white men raise more money than they deserve and just skip to Phase 3. Not helpful. Learn how to make it through the Death Funnel alive. My most popular and downloaded episode ever. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: ad...
Episode 90 - Private Equity, FOMO and Insecure Founders
March 15, 2023 07:00 - 10 minutes - 7.14 MBThe awkward removal of Miyoko's founder Miyoko Schinner is another reminder of how institutional investment can go very badly if founders aren't fully educated and aware of what they are getting into. And they are a reminder to me about how founder ego can cause folks to believe they need more money than they do. Investors in a rush to monetize a fad, will often goad founders into taking a large sum a commercial bank would never loan them and which they don't really need (even to grow expone...
Episode 89 - Boba Tea - Trend or Fad?
March 01, 2023 08:00 - 9 minutes - 6.27 MBTrend content is not my focus. However, this Boba tea thing just tickles my brain too much. The explosion in this foodservice category occurred during the pandemic and continues to this day. It's a perfect case to explore the difference between a "fad" and a "trend." I also wrestle with the issues behind the formation of new beverage categories, using bottled, RTD Boba tea as my foil. Hope you enjoy. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolu...
Episode 88 - Alienation Breeds Resilience That Bends the Odds In Your Favor
February 15, 2023 08:00 - 7 minutes - 5.19 MBOne reason young folks don't last in the startup world is that too many haven't suffered a massively alienating experience and pushed through. This is especially true for the average founder who is white and upper-middle-class. Teaching 'entrepreneurship' to those without resilience is a bizarre feature of campus life today. Listen to me explain why getting alienated is the entrepreneur's real superpower. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowths...
Episode 87 - Knowing When to Shut Down
February 01, 2023 08:00 - 10 minutes - 7.19 MBThis is something founders don't discuss openly enough. There are toxic upper limits to survival for early-stage consumer brands. You should know them if you need to pull the fire alarm rope and get yourself to financial and emotional safety. Remember, entrepreneurship is still a choice, not a prison sentence. Don't let the psychology of sunk costs create a bigger problem for you and your family. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions...
Episode 86 - Finance Your Strategy, Not the Other Way Around
January 15, 2023 08:00 - 5 minutes - 4 MBIt can be very tempting to look at your balance sheet or cash flow and then pick only tactics you can afford based on your present snapshot. The problem with this is not your financial responsibility. The problem is that you can't compete effectively and grow rapidly until you prioritize competitive strategy first and then determine the relevant playbook you can afford. I promise you that you won't end up with the same playbook, even if it costs the same. Have a listen and see what you think...
Episode 85 - What Everyone Gets Wrong About Organic…Still
January 01, 2023 08:00 - 8 minutes - 6.06 MBPopulation reach vs. prevalence of heavy-users. This is an important statistical distinction when studying the impact of any social phenomenon. Organic food is no different. In this episode, listen to what most journalists mess up when they explain why organic food took off twenty-five years ago. For the full deets, check out my Substack essay on the topic - https://bit.ly/3YGUDIB Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please sen...
Episode 84 - The Challenge of Marketing to Your Fan Behavior
December 15, 2022 08:00 - 8 minutes - 6.02 MBThe challenge you face here is cultural. American marketers, as a tribe, just don't care about learning from consumers. They insist on influencing and telling to the exclusion of basic empathy. They are arrogant beyond belief. This is fine when you're selling a commodity for which the advertisement is the only possible variable left to create an advantage. But when you're selling product innovation, you need a persuasive story, and you need to write that story based on what your fans have f...
Episode 83 - The Seven Reasons You Need a Strategic Plan
December 01, 2022 08:00 - 11 minutes - 8.11 MBPlanning seems like a luxury to overwhelmed founders. I get it. But it's not. It's a lifeline in the chaotic waters of entrepreneurship. Remaining objective in the face of the emotional rogue waves of entrepreneurship is perhaps the top benefit of even a short, objective plan for growth. In addition, a revenue target is a brutally objective mirror once the year is over. You can't change the number you picked 12 months earlier. You either hit it or you didn't and now you need to understand w...
Episode 82 - Liquid Death - The Latest Skate Ramp Winner
November 15, 2022 08:00 - 10 minutes - 7.49 MBLiquid Death is the latest CPG case everyone is talking about. Not simply because of the massive fundraising but also the actual topline growth. The question is, can you lean on branding as the primary launch attribute? Is this something you can only pull off in categories like water? And will LD stay at scale, or was it simply a well-executed advertising stunt? My thoughts on this episode. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com ...
Episode 81 - The Paternalism Trap for Startups
November 01, 2022 07:00 - 10 minutes - 7.24 MBI've seen it client side. I've blogged about it recently. The emerging research on paternalistic work cultures is this: great for stable, conservative slow-growth small businesses where employees prefer stability to the stress of high performance. And the downside is that a paternalistic leadership style generates mediocrity even from highly talented people. Paternalism doesn't end companies. It holds them back. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiu...
Episode 80 - Why Coke Really Shut Down Honest Tea
October 15, 2022 06:00 - 11 minutes - 7.96 MBMany in the natural/organic end of CPG were heartbroken when Coca-Cola wound down the Honest Tea portion of the Honest business. In this episode, I share my own take on why Coca-Cola most likely made this decision and why Honest sold way too early in the revenue curve to make this acquisition work long-term. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: [email protected]
Episode 79 - The Last Big Early-Stage Hire is the Toughest
October 01, 2022 07:00 - 9 minutes - 6.63 MBWow. Finding a decent head of marketing is easy. But, their ability to move the needle is probably dumb luck, despite their organizational skills. Most marketing fails to move awareness and household penetration because the head of marketing doesn’t have a Guggenheim ruthless eye for effective creative that moves hearts and wallets. The problem is so bad, I even launched a course, now live, to help train folks who want to up their effectiveness and become major players at the table. Your H...
Episode 78 - The Curious Case of RampCo
September 15, 2022 07:00 - 11 minutes - 7.63 MBRampCo is an illustrative case based on my client's work. It explores how a brand launched as a multi-category platform can immediately find its hero UPCs and pivot toward them. The result is a more focused, much faster grower brand consumers now see as a true category expert. And consumers want new brands to be category specialists. Leave the platform innovation for store label brands. They can pull it off because they own the points the distribution and don't care how slowly 800 UPCs move....
Episode 77 - Annual Diagnosis For Your Brand - Look for Problems
September 01, 2022 07:00 - 8 minutes - 6.02 MBCommitting to a plan is hard enough for many founders. But, if you don't do an annual diagnosis well, you will lose much of the plan's benefit. The point of planning and diagnosing is to understand WHY you did or did not hit your revenue target (or other topline goals). This requires systematic disbelief in topline success. I call it pressure-testing, so you can ensure your 'growth' is not masking other problems (including misbehavior by your sales team). Your Host: Dr. James F. Richardson...
Episode 76 - The Benchmark of Benchmarks
August 15, 2022 07:00 - 7 minutes - 5.27 MBThe most efficient Skate Ramp brands earn large amounts of money in small geographies. In this episode I explain how to measure this and why it’s so important to set such a high standard for an undercapitalized business early on. You have to listen to learn the benchmark. This is contained in my book, deliberately. Sort of. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowt...
Episode 75 - Are These 6 Things in Your Strategic Plan?
August 01, 2022 07:00 - 12 minutes - 8.56 MBIt's that time of year, folks. Preparing for 2023! The most underthought aspect of early-stage business plans is the strategic plan. It's the front half of your business plan focused on growth. And all too often, it resembles an investor pitch. In this episode, I narrate material from my Blog for a broader audience, so you can focus on a measurable plan for growth based on reality. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please se...
Episode 74 - Why Engineers Struggle as Startup Founders
July 15, 2022 07:00 - 12 minutes - 8.56 MBLicensed professional engineers rarely become startup founders. I’ve met a few. They all struggled. They represent an extreme version of professionally cultivated risk aversion. The bridge must stand or you get fired. Any founder can wind up acting like this, if you let the terror of your cash situation overcome your ability to take big, calculated risks necessary to iterate well. Have a listen. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions....
Episode 73 - Embedded Digital Commerce with Guest, Rishabh Jain
July 01, 2022 07:00 - 12 minutes - 8.5 MBTired of throwing money at influencers with no way to understand ‘influence’ on sales in a multi-tactic marketing playbook? You should be. Introducing Fermat, a brand-new technology that enables 100% embedded shopping directly inside your favorite content, without changing its layout on your screen of choice. I normally ignore people pitching to get on my show. But, I have a sneaking suspicion that Rishabh Jain and his team are on to something. Thought you should be first to know, since mark...
Episode 73 - Embedded Digital Commerce with Guest, Rishabh Jain
July 01, 2022 07:00 - 12 minutes - 8.5 MBTired of throwing money at influencers with no way to understand ‘influence’ on sales in a multi-tactic marketing playbook? You should be. Introducing Fermat, a brand-new technology that enables 100% embedded shopping directly inside your favorite content, without changing its layout on your screen of choice. I normally ignore people pitching to get on my show. But, I have a sneaking suspicion that Rishabh Jain and his team are on to something. Thought you should be first to know, since mark...
Episode 72 - Stop Staring at Your Laptop And Do This
June 15, 2022 07:00 - 5 minutes - 4.04 MBConsider this a non-violent, verbal kick in the rear. I continue to see too many digitally native founders sit on screens too much of the day. Get out in the field and meet stakeholders, including your fans. Respect the big, broad world out there that builds your brand with you. This is how you achieve an unfair advantage over others. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@...
Episode 71 - Affirmative Action for End Caps
June 01, 2022 07:00 - 9 minutes - 6.86 MBIn this episode, I'm just going to say what SO many are mumbling. Why can't chain retailers gift end cap space to select high-performing minority founders as a market advantage? It's one thing to onboard minority founders. But, since they're wildly under-capitalized, this rarely works out well. What they need is an initial velocity surge from retail display space. To pull this off, pringles and the retailer need to lose some real profit. This is what affirmative action requires, that the eli...
Episode 70 - Gregory Shepard Interview Part 2
May 15, 2022 06:00 - 13 minutes - 9.3 MBHave you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly. And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity aw...
Episode 69 - Gregory Shepard Interview Part 1
May 01, 2022 04:00 - 18 minutes - 12.5 MBHave you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly. And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity aw...
Episode 68 - The Law of Frito-Lay and Why it Matters
April 15, 2022 07:00 - 6 minutes - 4.26 MBEnjoy a clip from the Audible version of Ramping Your Brand on why focus matters so much when scaling a consumer brand AND getting it to grow well into the nine figures. It’s short and sweet. Enjoy! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC Premium Growth Solutions.com Please send feedback on this or other episodes to: [email protected] Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send...