When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans and it can open the door to increased sales with more fun and ease!

Food Business Success is my signature program that helps you launch your delicious idea and grow it to $100K. Everything is inside from the step-by-step videos, tools and five months inside the Fuel membership for coaching + community. And it's guaranteed to make you program fee back or I'll refund your money. Learn more at https://www.foodbizsuccess.com/program

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Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.