Food Business Success® with Sari Kimbell artwork

Food Business Success® with Sari Kimbell

237 episodes - English - Latest episode: 5 days ago -

Whether you have a delicious idea that you want to turn into a real business, or you have a small food brand and want to grow it, Food Business Success is here to help you create a profitable packaged food business. Sari Kimbell, the creator of Food Business Success® offers you valuable insights, practical tools and step-by-step help to launch or grow your business as well as ideas to help you become the badass entrepreneur running your dream business. Together, let's make your food business dream real!

Entrepreneurship Business start a food business packaged food cottage food cpg amazon business e-commerce food business farmers market
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Episodes

Ep #191 Your Permission Slip to Do Business Your Way

April 23, 2024 10:00 - 20 minutes - 14.3 MB

There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own course and then it's easy to start comparing yourself to others and conclude that you are doing it "wrong".   I hope this episode gives you a sense of freedom and release from the "shoulds". A business,...

Ep #190 The Future of Business with AI with Dax Hammon of FOMO.ai

April 16, 2024 10:00 - 53 minutes - 36.9 MB

Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai,  is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are changing. He sent me a video as well so you can SEE what he is talking about and I posted on the YouTube channel here.  We can either embrace ai and the future or fall behind. I'm committing to you ...

Ep #189 Grow Sales with the Reciprocity Principle

April 09, 2024 10:00 - 17 minutes - 11.9 MB

When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans and it can open the door to increased sales with more fun and ease! Go into Farmers Market season with a plan for profit! Get the free planning che...

Ep #188 Facebook Ads That Work with Zach Spuckler

April 02, 2024 10:00 - 53 minutes - 36.5 MB

Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can too) and focuses them on the one type of ad that actually works on a small budget and gets BIG results: Lead Ads. Get Zach's Lead Ads Bootcamp here for just $25. You will be AMAZED at what you can d...

Ep #187 Sales Can Be Easy & Fun with These 4 Mindset Shifts

March 26, 2024 10:00 - 32 minutes - 22.2 MB

Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change your mindset around sales and become a great sales person.  In today's podcast, I share with you four mindset shifts you can make that are backed up by science. The beauty is that they are simple to do...

Ep #186 They Earned their Badass Titles with Amber, Kerrieann and Genevieve

March 19, 2024 10:00 - 33 minutes - 23 MB

Becoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be. A badass is someone who follows through on what (and when) he or she says it will be done, takes action even when it feels scary and increases their capacity for failure (aka learning).    In January, I challenged the Fuel community to a...

Ep #185 Up Level Your Farmers Market Strategy to Make Money

March 12, 2024 10:00 - 26 minutes - 17.9 MB

Danny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using markets to fund his business while also taking 2 months off last summer! In today's episode we discuss the three reasons to lean into the sales channel, some tips to get accepted and the upcoming Up...

Ep #184 Getting You More Customers with Mark Josephson of Castiron

March 05, 2024 15:00 - 37 minutes - 25.7 MB

It's one thing to make something delicious, but then you have to spend even more time finding the customers to buy your products. I'm joined today by Castiron founder, Mark Josephson, who is changing the way brands find customers and making it so much easier! If you want to check out Castiron and be a part of their new marketplace so you can focus on what you do best - making a great product - check it out here. Go into Farmers Market season with a plan for profit! Get the free planning c...

Ep #183 Be A Better Boss (to yourself)

February 27, 2024 11:00 - 26 minutes - 17.9 MB

Are you a good boss to yourself? Probably not...most traditional bosses aren't that great (only about 30% are) and entrepreneurs are even worse! In today's podcast I am sharing my presentation I did for Castiron's Flour Power event called How To Be The Boss You Deserve.  I LOVE teaching this concept and I go into more detail in Chapter 9 of Key Ingredients. It's a concept - being a better boss to yourself - that resonates with many of you. Want to learn more about Castiron's website and n...

Ep #182 Expand Your Inner Circle with Julie Nirvelli

February 20, 2024 11:00 - 46 minutes - 32 MB

When you think about "networking" you probably make this face 😩 or this 🤢, but it doesn't have to be that way! If I could learn to love it 🤩, you definitely can too! In fact, I would credit much of my success and ability to help you to the relationships I have curated over the past 10 years. My guest today is the amazing Julie Nirvelli, founder of Winking Girl Salsa, curator of Network In Action groups, and now creator of Natural Products Executive Collective or NPEC. Julie is kind of a "p...

Ep #181 Second Score (how to receive feedback better)

February 13, 2024 11:00 - 34 minutes - 23.6 MB

There's asking for feedback and then there's the receiving of the feedback. This is hard to do well! I love Adam Grant's concept of the second score and I share some tips on how to be a better feedback receiver so that you can get better or make your business better. I also share some of the feedback I received from the survey you may have taken in November of 2023 - the good, bad and the ugly! Find out how I handled it and what will or won't change as a result.  Go into Farmers Market seas...

Ep #180 Going For 10X with Jessica of Fireworks Butters

February 06, 2024 17:00 - 48 minutes - 33.3 MB

In the four years Jessica, founder of Fireworks Butters,  and I have worked together we have never recorded a podcast together...that changes today!  Hear her 8-year journey of starting her business and keeping it going with a busy household of three kids and husband and then COVID.  Each year she has made significant growth, but "it isn't for the faint of heart", as she likes to say.  After Master Your Business and clarifying her 10X goal in 2023 she is now in 17 states wholesaling her but...

Ep #179 Making Investments in Your Biz: Conversation with Danny Walsh

January 30, 2024 11:00 - 36 minutes - 25.2 MB

Are you worried about making money mistakes or making the wrong investments in your business? Danny Walsh and I have a frank conversation about making investments in an early stage business. He shares what investments he made into his business, Peak State Coffee, early on and what mistakes he made along the way so you can avoid the pitfalls. We both believe in a lean business and getting something out into the world quickly to test and get feedback. It's important to stop planning in your he...

Ep #178 Focus on Your Strengths with Dr. Lee Koles

January 23, 2024 11:00 - 45 minutes - 31.4 MB

We are often told in school and work to try to fix our weaknesses and spend energy there attempting to overcome them. That's the hardest and least fun way to go about being an entrepreneurs on my guest today, Dr. Lee Koles, shares with you the Clifton Strengths tools and why it's important to actually lean into your strengths and not focus so much on your weaknesses. She also breaks down my top five strengths as well as the top strengths of members in Fuel who took the assessment.  Go into ...

Ep 177 Identity vs. Result: How to Create Better Habits That Last

January 16, 2024 11:00 - 31 minutes - 22 MB

How's that New Year's resolution coming along? If you find that it has petered out, it's probably because the set up was wrong from the start and it was set up as a results goal versus an identity shift process. In today's episode I share with you what the difference is and one of my identity shifts I am making this year as part of our 30 day discipline challenge called Badass30. You can get the rules at https://www.foodbizsuccess.com/badass30 anytime. We are doing a group challenge inside F...

Ep #176 Get That Brand Out of Your Head with Christopher McLaughlin

January 09, 2024 11:00 - 45 minutes - 31.3 MB

Ever wonder if you logo or other visuals make a difference in sales and customer loyalty? My guest is Christopher McLaughlin of Tenfold and he is my long-time partner in graphic design for many client projects. We discuss why it is so important to get that brand out of your head to communicate with your designer and your customers. Get his amazing workshop here and use code FUEL2024 to save $ Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://...

Ep #175 Subtract To Do More

January 02, 2024 11:00 - 27 minutes - 18.6 MB

When setting your new year's goals, it's so easy to just add more and more to the list as a way to get you there. Studies show that most of us never even consider doing LESS and subtracting activities.  In today's podcast I share with you insights from the book Subtract by Leidy Klotz and how you can apply it to your bigger goals and also in your daily business activities.  Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.co...

Ep #174 Going Viral and Converting to Sales on IG with Kayla King

December 26, 2023 11:00 - 44 minutes - 30.3 MB

Social Media Marketing Manager Kayla King seems to have cracked the code on growing a social media following and going "viral" on Instagram and she is sharing some of her secrets on the podcast today! We love to celebrate and use Fuel Member, Chennelle of GoodLove Foods, as an example who recently had a reel go viral with over 1.6M views, tripled her followers and blew up her website with orders. Kayla is going to be the first Fuel VIP guest for 2024 and you can get in on this even more in...

Ep #173 The Only Good Comparison

December 19, 2023 11:00 - 13 minutes - 9.02 MB

Think about when you have gotten stuck in comparison or competition with another brand or founder. It probably feels terrible and as Seneca says, "comparison is the thief of joy".  But, there is one type of comparison that can be useful and help you go 10X. Find out on today's podcast.  Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.com/marketplan to know exactly what your numbers need to be to actually make money! Food B...

Ep #172 Going 10X in his business with Danny Walsh of Peak State Coffee

December 12, 2023 11:00 - 48 minutes - 33.2 MB

Danny has had some amazing growth over the past three years since launching Peak State Coffee in the spring of 2020 and he is getting ready to have another huge 10X growth period. Danny and I talk about what it means to him to go 10X and why he loves this concept, how Master Your Business has helped him and can help founders set up your business to run without you always there and how to use the "who, not how" strategy to go 10X. We also have a big announcement to share - Danny will be add...

Ep #171 Why you want to set a 10X goal

December 05, 2023 15:00 - 37 minutes - 25.6 MB

Yes, it's that time of year when everyone is talking about goals...blah, blah, blah. I am so over the traditional way to setting goals because they just leave me feeling like a failure. Until I found the 10X method of setting goals! In today's episode I share with you why a 10X goal (making the goal HUGE and nearly impossible) is scientifically backed the best way to get so much closer to creating the business you actually want. Be sure to get registered for the free 10X Goal Workshop on D...

Ep #170 Influencer Marketing Made Easy with Yash of Saral

November 28, 2023 11:00 - 43 minutes - 30.2 MB

There are so many strategies to get more people to try your product and become raving fans from ads to events. One of my favorites is influencer marketing because it's pretty easy to get started even on a low budget and there are some great fringe benefits that come with collaborating with others. On today's podcast I interview Yash Chavan, creator of Saral, who is my go-to expert on all things influencer marketing. He explains what influencer marketing is and why it works so well, gives you...

Ep #169 Don't Use Gratitude Against Yourself [Reprise]

November 21, 2023 11:00 - 30 minutes - 21.2 MB

Gratitude is generally a positive emotion, but sometimes I see how people use gratitude to try to tamper down their desires and not go after their dream. On today's podcast, I share with you what this looks like and then give you three very useful ways to use gratitude to fuel you into action even when you feel fear.  The new Fuel Gift Boxes are here! Support 15 Fuel member makers + a Fuel scholarship  fund with your purchase. Makes a great gift for yourself or someone else.  Go into Farme...

Ep #168 Scenario Planning for Next Year

November 14, 2023 11:00 - 24 minutes - 17.2 MB

Don't skip over this one! I know you may not love to do this planning CEO-type work, but at this time of year it is the difference between celebrating huge wins or possibly giving up next year.  I share with you the basics of creating a strategic plan and what it means to do scenario planning. At the end of this type of planning you will know exactly what you need to do, what it will cost in time and money and whether you are all in to take action in January. I have put together a great of...

Ep #167 How to Get Feedback That Matters

November 07, 2023 11:00 - 19 minutes - 13.4 MB

Do you shy away from asking for feedback about your business or even yourself as a founder and entrepreneur? It makes sense that we would be afraid of the answers, because then we might have to change something or we might take things personally.  I share with you a new way to ask for feedback based on Adam Grant's latest book Hidden Potential. In the spirit of asking for feedback, I would love yours about the podcast, workshops and me as an entrepreneur. Please take 5 minutes to fill out ...

Ep 166 Your Time Isn't Free

October 31, 2023 10:00 - 29 minutes - 20.4 MB

I hear this so often and I am over it! Your time is not FREE - it is actually the MOST valuable resource you have and so many of you are trading hours for dollars and this is the OPPOSITE of how you create a profitable, successful business. Listen in to get the strategy and mindset a true entrepreneur needs to adopt to create the freedom, fun and wealth you desire. Get everything you need to launch or grow your business with  Food Business Success® and get two months free inside Fuel, our ...

Ep #165 Use Your Body FOR Your Success with Kendra Seoane

October 24, 2023 10:00 - 58 minutes - 40.3 MB

Do you ever feel like your body and mind are working against what you say you really want: a successful business?  On today's podcast I talk with Kendra Seone, a somatic weight loss coach who helps entrepreneurs end emotional eating struggles.  You don't have to struggle with your weight to fall prey to emotional eating, drinking or any other habits that help you escape the hardships of life. I have struggled with both for most of my life and when I overate and over drank, my business became...

Ep #165 Use Your Body FOR Your Success with Kendra Seone

October 24, 2023 10:00 - 59 minutes - 40.9 MB

Do you ever feel like your body and mind are working against what you say you really want: a successful business?  On today's podcast I talk with Kendra Seone, a somatic weight loss coach who helps entrepreneurs end emotional eating struggles.  You don't have to struggle with your weight to fall prey to emotional eating, drinking or any other habits that help you escape the hardships of life. I have struggled with both for most of my life and when I overate and over drank, my business became...

Ep #164 High Hopes

October 17, 2023 10:00 - 19 minutes - 13.6 MB

Hope is not a strategy, but it is a crucial foundation of your business. High hope people go after bigger goals and take bigger risks. Entrepreneurs have to have high hopes and fortunately, it can be learned. In today's podcast I give you a fourth quarter pep talk to help you build up your hopefulness.  Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.com/marketplan to know exactly what your numbers need to be to actually ma...

Ep #163 Is it a good fit with Charles + when life doesn't go as planned with Kirati

October 10, 2023 10:00 - 28 minutes - 19.9 MB

This is part two featuring two members on our bonus mindset call inside Fuel. Charles and I discuss how to work with that first wholesale account especially when you aren't sure if it is a good fit. Kirati shares with us how life presented her with some unplanned obstacles that are slowing down her business and causing her anxiety. I offer coaching to help her release the pressure of the rush and make a new plan going forward. Check out Charle's and Kirati's businesses below: Papa Jack's...

Ep #162 Problem Solving with Amber + Dropping Perfectionism with Debi

October 03, 2023 10:00 - 31 minutes - 21.9 MB

We are having the most amazing conversations inside Fuel especially on the bonus mindset calls. Everyone thinks its about strategy and getting the "how" of creating a successful business, but it's never that. It's always the head trash that gets in the way of taking action.  On today's podcast I share with you two of the questions from members Amber and Debi who are both in the early stages of getting their products into stores. Listen in as I help them solve problems, get into a better spa...

Ep #161 Stop Feeling Like a Fraud

September 26, 2023 10:00 - 26 minutes - 18.6 MB

Feeling like a fraud when you start this business or every time you go to a new level is very common. I coach people on this all the time. Why? Because you have never done this before! Who are you to create an incredible business? Who are you NOT to!? In this episode I offer you two strategies to conquer (or at least calm down) the feelings of being a fraud or imposter.  Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.com/m...

Ep #160 What's a CEO and why do I need one?

September 19, 2023 10:00 - 19 minutes - 13.3 MB

CEO is both a title and a state of being that gets used a lot, but do you really know what a Chief Executive Officer is and why it's so important to have one guiding your business? That is today's podcast topic and I share with you some of the key roles, skills and responsibilities of a CEO. So when I say, "become the CEO your business needs", you know exactly what I mean! Be sure to grab the download of the CEO's schedule that I created for Master Your Business students. You can get your c...

Ep #159 An Antifragile Business

September 12, 2023 10:00 - 19 minutes - 13.4 MB

Resilience is great, but it is not the opposite of fragile. The term coined by author Nassim Taleb is Antifragile. This goes beyond withstanding stress (robust) or bouncing back (resilience) to having the stress or challenge transform the object to become even better. This is definitely possible with your business to become more antifragile and be ready to more than just be ready for shocks, but to actually thrive and be more creative because of the shocks.  Go into Farmers Market season wi...

Ep #158 The September Reset

September 05, 2023 10:00 - 19 minutes - 13.4 MB

I love this time of year as we transition to fall. Take full advantage of the mental and physical reset that happens in September and recommit to your business.  On today's podcast I give you two exercises that I am doing with my 1:1 clients right now to help them get off autopilot and create the time and space to achieve big results for 2023! Get the reset exercises at https://www.foodbizsuccess.com/reset Go into Farmers Market season with a plan for profit! Get the free planning checkli...

Ep #157 Building a Business That Lasts with Susie & Jan

August 29, 2023 10:00 - 1 hour - 41.5 MB

The odds aren't great for small businesses, but on today's podcast I talk with Jan of Oma & Popie's and Susie of Well Rounded Meals, have made big shifts in their business to set themselves up for long term success. To be a sustainable company requires a profitable business model and you stepping into the role of CEO. Not just working IN the business, but working ON the business and take more ownership over the vision and direction of the company. No more doing things on the fly and runnin...

Ep #156 Keys to Success: Fall in Love with the Process

August 22, 2023 10:00 - 26 minutes - 18.5 MB

This podcast episode celebrates 3 years 🎉! That's over 160 episodes released with over 60,000 downloads! Thank you for listening and sharing with others.  There is no magical arrival to some future place where everything is perfect in your biz and you are happy all the time. Founders who think this usually get so frustrated that "it" never comes that they give up all together. The founders who embrace the process as what really matters and make it fun, curious and open are the ones who succ...

Ep #155 Keys to Success: Purpose over Passion

August 15, 2023 10:00 - 26 minutes - 18 MB

You are so passionate about your products, but if you find that you go in fits and starts and can't sustain motivation or you just can't get out of your own way to take bigger risks, then you probably don't have a big enough purpose. On today's podcast, I share with you the first key to success I see after working with hundreds of entrepreneurs.  Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.com/marketplan to know exactly...

Ep #154 Tell Your Story Better with Kristine Carey

August 08, 2023 10:00 - 1 hour - 48.2 MB

There are 1000s of granolas, kombuchas, hot sauces and cookies out there. What will make yours stand out and make people want to take the time to learn about (and hopefully buy) yours? Your story as a brand and as the founder are your best tools in your belt to go up against larger, well-funded brands. On today's podcast, I share with you our June Fuel VIP call with our special guest, Kristine Carey, founder of Brand Guide.  Want access to experts like Kristine? Get inside Fuel today. It's ...

Ep #153 Are You a Good Bet?

August 01, 2023 10:00 - 38 minutes - 26.4 MB

If I had $1000 to bet on you and your business, what odds of success would you give me? Is it a 100 to 1, 50 to 1 or 10 to 1? Or is it a 60%, 70% or 90%?  I have worked with hundreds of want to be entrepreneurs over the past six years and have noticed patterns for the ones who achieve the success they sought.  On today's podcast, I share with you a 10 question quiz that I have been developing that will give you a good idea of what your current odds are for success. You can take the quiz a...

Ep #152 Build a Business that Runs Without You with Rob of Mor Kombucha

July 25, 2023 10:00 - 47 minutes - 32.8 MB

You probably got into business to have more time and freedom, and then the business ends up holding you hostage like a prisoner. For most founders, if you don't work in the business, it doesn't work and make money. But that doesn't have to be the case. The goal of entrepreneurship is to have the business make money and work for you even if you aren't there.  Rob Spiewak is the founder of Mor Kombucha and is currently on a six week paternity leave and is confident the business will run smoot...

BONUS: Holiday Planning Starts Now - Be Ready for Sales!

July 24, 2023 14:00 - 29 minutes - 20.6 MB

When I was with Whole Foods Market, I would have been wrapping up my holiday plan for the season right about now. For those unfamiliar with the rhythms of retail, this can be a bit mind-blowing. Jordan Buckner of FoodBevy and I talk show based on our experiences in retail, wholesale and e-commerce to help you know what to do and what not to do this year. We want you to start now so you can actually enjoy the holidays personally and have huge sales in 2023.  Go into Farmers Market season wit...

Ep #151 Seller Hacks to Improve Your Sales Online with Jess Young of Bubble Goods

July 18, 2023 10:00 - 30 minutes - 21.1 MB

Jess Young is the founder of Bubble Goods, a curated online marketplace for better for you brands to leverage the power of their platform and marketing.  On this podcast, she and I share strategies and seller hacks for how brands can increase their sales and be found by more customers.  We also celebrated Bubble Goods onboarding their 1000th brand this month!  Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.com/marketplan t...

Ep #150 Mind Your Mind

July 11, 2023 10:00 - 32 minutes - 22.1 MB

As entrepreneurs, we have a responsibility to manage our mind more than most people. Starting and growing a business will bring up all of your negative self-talk, which of course feels terrible. Yes, your brain is trying to get you to quit because you are going against your programming (to stay safe, focus on pleasure and don't exert unnecessary energy). It is possible to manage these thoughts, not by pushing them away, but through some tools I give you on today's podcast.   Go into Farmers...

Ep #149 The Importance of Downtime this Summer

July 04, 2023 10:00 - 17 minutes - 12 MB

Have you taken the time to plan out your summer for both your downtime, rest and connection as well as your business? The importance of psychological detachment has been proven in study after study and yet you are either in full beast work mode or are rebelling against your slave-driver boss (also you). I want you to look at your calendar for this summer and plan in both downtime, vacation, free days AND focused time to work on your business (as well as in your business).  Go into Farmers M...

Ep #148 The Nerve to Have Fun & Be Authentic with Bryan of Magic Chonk

June 27, 2023 10:00 - 1 hour - 41.8 MB

Launching a business is definitely not all unicorns and rainbows once you decide to make it happen and Bryan's story is one I am so excited to share with you. He gets real about the anxiety and doubts he had to work through (and still does) to launch Magic Chonk and keep it aligned to his vision of a fun and magical one selling ice cream to kids and kids at heart adults.   Go into Farmers Market season with a plan for profit! Get the free planning checklist at https://www.foodbizsuccess.com...

Ep #147 The 16 Phases of Launching a Business (or a book)

June 20, 2023 10:00 - 28 minutes - 19.3 MB

There are roughly 16 phases I noted that each of my clients goes through when launching their business. I noticed these as I went through the process of launching a book and on today's podcast I share them with you. If you have already launched enjoy the walk down memory lane. And as the last phase says, "now the real work begins". Thank you to everyone who has purchased a book - we are celebrating #1 on Amazon in "Start a Business" and "Hot Releases"! I hope you get your invitation to the ...

Ep #146 Super Thinking for Super Results

June 13, 2023 10:00 - 26 minutes - 18.5 MB

Feeling stuck, confused or starting a new project and want to be fired up? I am sharing with you the most amazing tool in my coaching toolkit to supercharge your business and life! Your brain is the most powerful app out there and yet we rarely consult it and seek outside validation instead. Super Thinking is a way of accessing the power of your subconscious and generating new connections, ideas and ahas. After you listen to this episode with the why and how to do it, make time on your cal...

Ep #145 Why You Need an Awesome Name with Alexandra Watkins

June 06, 2023 10:00 - 36 minutes - 25.4 MB

Are you stuck on a name for your business or wondering if it the brand name you have is helping or hurting you? Or do you need a great tagline or want to name a product, collection or subscription something catchy and memorable? My guest today on the podcast is a professional namer Alexandra Watkins, founder of Eat My Words and Author of Hello, My Name is Awesome. For 18 years she has been naming brands, products and more. We discuss why your name is your most important investment and a fe...

Ep #144 Eat The Frog (do the things you have been putting off)

May 30, 2023 13:00 - 7 minutes - 5.37 MB

What have you been putting off in your life and business? Are you just making mental notes of what needs to be done and it's weighing you down? Mark Twain has a great quote that says:  "if you have to eat a live frog, do it first thing in the morning and nothing worse will happen to you for the rest of the day." I just finished an hour of eating 5 or 6 frogs and I feel such relief and satisfaction! I want that for you too.  Go into Farmers Market season with a plan for profit! Get the free...