Latest Connected tv Podcast Episodes
Hasbro's CMO on the state of kids media in 2024
Next in Media - December 19, 2023 10:00 - 29 minutesNext in Media talked with Jason Bunge, CMO of Hasbro, on why there are more options than ever to advertise to kids, and why the kids landscape is also more challenging and uncertain to navigate. Guest: Jason Bunge Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fr...
How to build a major ad business inside a retailer like Albertsons
Next in Media - December 12, 2023 10:00 - 31 minutesNext in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also ...
How Tastemade avoided the digital media flameout to become a major CTV player
Next in Media - December 06, 2023 10:00 - 33 minutesNext in Media, I spoke with Larry Fitzgibbon, co-founder and CEO of Tastemade - the food and travel centric media brand that was born on YouTube but now produces for every major social video platform. Today Tastemade has pushed aggressively into TV, and Larry and I how the production and busines...
What Brands Still Don't Understand About TikTok
Next in Media - November 28, 2023 10:00 - 34 minutesNext in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whe...
Why the CTV ad experience is still a work in progress
Next in Media - November 20, 2023 10:00 - 28 minutesNext in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will ...
Multicultural marketing is finally getting more focus from brands - but still has a long way to go
Next in Media - November 14, 2023 10:00 - 38 minutesNext in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts to...
"Weather at its core is the original influencer"
Next in Media - November 07, 2023 10:00 - 23 minutesNext in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly servic...
Inside Walmart's Journey Toward Becoming a Major Ad Player
Next in Media - October 31, 2023 09:00 - 37 minutesNext in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail med...
Why Vizio Wants to Bother With Being an Advertising Company
Next in Media - October 26, 2023 09:00 - 28 minutesNext in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in ...
How TV is borrowing from the social media ad playbook
Next in Media - October 17, 2023 09:00 - 29 minutesNext in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could...
What do data scientists really do at ad agencies?
Next in Media - October 10, 2023 14:00 - 38 minutesNext in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee. Guest: Mike Bregman Host: Mike Shields In Partnership with: C...
Why Media Companies May Need to Act More Like Creators
Next in Media - October 04, 2023 09:00 - 32 minutesNext in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does. ...
"It's insane" Paramount's John Halley on keeping up with the changing TV ad market
Next in Media - September 26, 2023 09:00 - 40 minutesNext in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John Halley Host: Mike Shields In Partnership with: Comca...
How Sam's Club Built its Own Retail Ad Business- with some help from Walmart
Next in Media - September 19, 2023 09:00 - 32 minutesNext in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in...
Pinterest wants to use AI to help brands supercharge their creative output
Next in Media - September 13, 2023 09:00 - 33 minutesNext in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and advertisers. Watkins also spoke about the company's unique approach to video, and how Pinterest has weathered the Apple ATT storm. Guest: Bill Watkins Host: Mike Shields ...
Why Yahoo Blew Up its Own Ad Tech Business
Next in Media - September 05, 2023 09:00 - 27 minutesNext in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how ...
"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath
Next in Media - August 29, 2023 09:00 - 24 minutesNext in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping f...
Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating
Next in Media - August 22, 2023 09:00 - 30 minutesNext in Media spoke with Conor McKenna, partner at Luma Partners, about why we're seeing so many companies enter the ad business for the first time, and whether recent upticks in ad spending bode well for the rest of this year. Guest: Conor McKenna Host: Mike Shields Produced by: Fresh Take
Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data
Next in Media - August 10, 2023 09:00 - 27 minutesNext in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph. Guest: Rita Ferro H...
Comcast ad boss on the double standards between TV and digital media
Next in Media - August 02, 2023 09:00 - 31 minutesThis week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companie...
Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
Next in Media - July 18, 2023 09:00 - 23 minutesNext in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also ...
Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter
Next in Media - July 11, 2023 09:00 - 32 minutesNext in Media chatted with Wall Street Journal reporter Patience Haggin about her recent bombshell piece on Google delivering ads for YouTube all across the web while violating the company's own terms of service. Patience talks about why this sort of thing keeps happening, what the ramifications...
Why consolidation in ad tech will be a major challenge when everything is an ad network
Next in Media - June 20, 2023 09:00 - 36 minutesNext in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie Neer Host: Mik...
Why an electronics brand like LG may have a shot at controlling the TV OS
Next in Media - June 13, 2023 09:00 - 29 minutesNext in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's cha...
'Everyone's hair is on fire'
Next in Media - June 06, 2023 09:00 - 35 minutesNext in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story. Guest: Ryan Barwick Host: Mike S...
How brands are prepping for the would be AR revolution
Next in Media - May 30, 2023 09:00 - 43 minutes"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to ...
Why it might be a rough summer for digital advertising
Next in Media - May 23, 2023 09:00 - 31 minutesNext in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to ver...
Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet
Next in Media - May 16, 2023 09:00 - 35 minutesHorizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet. Guest: Dave Campanelli Host: Mike Shields In Partnership with: Beet.TV Sponsored by: MiQ Produced by: Fresh Take
Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV
Next in Media - May 09, 2023 09:00 - 34 minutesJordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming ...
"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do
Next in Media - May 02, 2023 09:00 - 34 minutesNext in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executiv...
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