Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data

Next in Media

English - August 10, 2023 09:00 - 27 minutes - 25.2 MB
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Previous Episode: Comcast ad boss on the double standards between TV and digital media

Next Episode: Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph.

Guest: Rita Ferro

Host: Mike Shields

In Partnership with: Beet.TV

Produced by: FreshTake