"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath

Next in Media

English - August 29, 2023 09:00 - 24 minutes - 22.9 MB
Marketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating

Next Episode: Why Yahoo Blew Up its Own Ad Tech Business

Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era.

Guest: Mike Welch

Host: Mike Shields

Produced by: Fresh Take