Why Yahoo Blew Up its Own Ad Tech Business

Next in Media

English - September 05, 2023 09:00 - 27 minutes - 25.4 MB
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Previous Episode: "I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath

Next Episode: Pinterest wants to use AI to help brands supercharge their creative output

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalized the company

Guest: Adam Roodman

Host: Mike Shields

Produced by: Fresh Take