Why Media Companies May Need to Act More Like Creators

Next in Media

English - October 04, 2023 09:00 - 32 minutes - 29.8 MB
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Previous Episode: "It's insane" Paramount's John Halley on keeping up with the changing TV ad market

Next Episode: What do data scientists really do at ad agencies?

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does.

Guest: Kate Ward

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take