"It's insane" Paramount's John Halley on keeping up with the changing TV ad market

Next in Media

English - September 26, 2023 09:00 - 40 minutes - 37.1 MB
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Previous Episode: How Sam's Club Built its Own Retail Ad Business- with some help from Walmart

Next Episode: Why Media Companies May Need to Act More Like Creators

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.

Guest: John Halley

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take