Latest Connected tv Podcast Episodes
The View on Retail Media - and the State of Targeting - from Europe
Next in Media - June 25, 2024 09:00 - 22 minutesNext in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting overseas, how that impacts spending trends and the growth of commerce media. Takeaways • Retail media is at the crossroads of multiple digital dimensions and has seen a significant ac...
How the pandemic accelerated Uber's advertising plans
Next in Media - June 18, 2024 09:00 - 25 minutesNext in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both s...
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo
Next in Media - June 11, 2024 09:00 - 27 minutesNext in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting. Takeaways • Salespeople in the digital advertising industry ofte...
Wny many brands are still too skittish about social medial
Next in Media - June 04, 2024 09:00 - 31 minutesNext in Media spoke to Jason Mitchell, Founder and CEO of social media agency Movement Strategy about why his team is constantly pushing brands to put their own social media output at the center of their strategies. Mitchell also gave his take on which platforms are up and down of late, and whet...
What the growth of Roblox says about the future of media and advertising
Next in Media - May 28, 2024 12:31 - 29 minutesNext in Media spoke with Ashley McCollum, Head of Immersive Media Solutions at Roblox about the company's recent push into ad tech, and why brands need to get to know creators on the platform. McCollum also talked about some recent success stories among brands building immersive experiences via ...
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere
Next in Media - May 21, 2024 09:00 - 27 minutesNext in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up the Olympics to a whole new crop of advertisers while trying to cater to Gen Z's viewing habits. Levin also talked about TV's attribution challenge and whether this...
How brands are using TikTok to create new products, including Chipotle menu items
Next in Media - May 14, 2024 09:00 - 30 minutesNext in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.' Guest: Tim Natividad Host: Mike Shiel...
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
Next in Media - May 07, 2024 09:00 - 23 minutesNext in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique ta...
The IAB Thinks the FTC Hates Ads
Next in Media - April 30, 2024 09:00 - 37 minutesNext in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen more action resulting from the various state privacy laws, and whether the FTC has it in for digital ads in general. Plus, what happens to regulation if Trump comes back? G...
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches
Next in Media - April 23, 2024 09:00 - 30 minutesNext in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiat...
Is gaming finally ready for an advertising explosion?
Next in Media - April 16, 2024 09:00 - 35 minutesNext in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back gaming from becoming the next great ad medium. Rubin also helped break down the state of eSports, the difference between athletes and influencers, and whether big game publi...
Trying to move ad spending past DEI box checking
Next in Media - April 09, 2024 09:00 - 36 minutesNext in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately. Guest: Fernando Ro...
Why social shopping might finally be ready to break out in the US
Next in Media - April 02, 2024 09:00 - 35 minutesNext in Media spoke with Nicole Rechtszaid, co-founder and CEO of Ghost Agency and her colleage Jeremiah Neil, who serves as the company's Creator Success Manager about the prospects of TikTok Shopping, and whether the platform can really become the next Amazon. Rechtszaid and Neil also talked h...
What is TV made for?
Next in Media - March 26, 2024 09:00 - 30 minutesNext in Media spoke to Lisa Herdman SVP, Executive Director National Video Investment & Marketplace Intelligence at RPA about the push to make TV advertising more data driven, and whether that could - or should - cause brands to rethink the medium's very purpose. Takeaways • The adoption of...
How Retail Media took over the ad business seemingly overnight
Next in Media - March 19, 2024 09:00 - 36 minutesNext in Media spoke with Dave Peterson. general manager, global head of retail media at Epsilon, about his experience building out Target's retail media business, why the industry desperately needs standards and consolidation, and why he's bullish on CTV shopping. Takeaways • Retail media i...
So you've been pretending to understand AI
Next in Media - March 12, 2024 09:00 - 38 minutesNext in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not. Takeaways • Deep learning is a powerf...
Is YouTube Headed for a Paywall?
Next in Media - March 05, 2024 10:00 - 28 minutesNext in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch. Takeaways • YouTube is likely moving towards a subscription model to gener...
"We're going to be talking about real outcomes, not cookie-based outcomes."
Next in Media - February 27, 2024 10:00 - 27 minutesNext in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets. Guest: Kelly Metz Host: Mike Shields S...
Live from the Kochava Summit, its Next in Media
Next in Media - February 20, 2024 10:00 - 35 minutesMike Shields sat down with Kochava CEO Charles Manning to talk about how the mobile marketing world sees the end of cookies after having gone through Apple's ID changes a few years ago - and why mobile ad companies have any business moving into CTV. Guest: Charles Manning Host: Mike Shields...
What happens when an election year happens during a Cookiepocolypse
Next in Media - February 13, 2024 10:00 - 27 minutesNext in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ram...
Why there is no one like Mr. Beast
Next in Media - February 06, 2024 10:00 - 27 minutesNext in Media spoke to Ben Mathews, general partner at Night Ventures, about creators like Mr. Beast becoming product marketing moguls, where investors are looking to spend in the creator economy, the latest on TikTok and ongoing woes at Twitch. He highlights the shift in funding and custome...
The Week in Review
Next in Media - February 02, 2024 10:00 - 23 minutesMike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress. They also express concerns about the future of advertising and the impact of privacy changes. The conversation touches on Google's earnings and the success of YouTube. They discuss the congressional t...
How one news brand is thriving amidst a digital publishing meltdown
Next in Media - January 30, 2024 10:00 - 31 minutesNext in Media spoke to Tim Huelskamp, founder and CEO of 1440 Media, about how the company built a media business of 3 million plus daily readers by focusing on non partisan news and treating a newsletter like a direct to consumer brand. Tim discusses the history and mission of the daily ema...
Week in Review with Mike & Ari
Next in Media - January 27, 2024 02:00 - 21 minutesWe touch on Netflix, the Currency Wars, Amazon Prime ads, and the bloodbath in digital media. In this episode, Mike and Ari discuss the recent challenges faced by the digital media and journalism industry, including layoffs and declining ad revenue. They explore the impact of social and sear...
Ok seriously, what in god's name is Google's Privacy Sandbox?
Next in Media - January 23, 2024 10:00 - 28 minutesNext in Media sat down with Google's Senior Director of Product Management Victor Wong to break down what is really going on now that cookies are going away, while trying to help make sense of this vitally important new digital ad targeting initiative. Wong discusses the journey towards impr...
Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken
Next in Media - January 19, 2024 10:00 - 22 minutesMike and Ari discuss various topics including Peacock's streaming of NFL games, Google's layoffs and the shift to automation, the challenges of implementing clean rooms, and the future of trade shows like CES. They also touch on the importance of technical execution in streaming, the decline of ...
Fortnite and Roblox for (Ad) Dummies
Next in Media - January 16, 2024 10:00 - 38 minutesNext in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox. Guest: Dylan Collins Ho...
Why 2024 Should Be a Great Year For Advertising - But Not for Everyone
Next in Media - January 10, 2024 10:00 - 25 minutesNext in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left beh...
Ari and Mike kill The Messenger
Next in Media - January 05, 2024 20:30 - 20 minutesNext in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies. Takeaways The failure of The Messenger highlights the challenges faced...
Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024
Next in Media - January 02, 2024 10:00 - 32 minutesNext in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and advertising, why programmatic can't seem to shake its reputation for opacity, and whether brands are truly ready for all of the big changes on the horizon in 2024. Takeaways ...
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