Ari and Mike kill The Messenger

Next in Media

English - January 05, 2024 20:30 - 20 minutes - 19.2 MB
Marketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next Episode: Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies.

Takeaways

The failure of The Messenger highlights the challenges faced by digital media companies in the current landscape.Mainstream media companies need to adapt to changing consumer preferences and business models to stay relevant.Personal biases can influence opinions and perceptions of media companies and their success or failure.The advertising industry is facing challenges with the proliferation of retail media networks and the impending cookie deprecation.

Chapters

00:00 Introduction and Experimentation

00:28 Discussion on The Messenger

01:47 The Failure of The Messenger

03:01 The Challenges of Mainstream Media

04:33 Personal Bias and Schadenfreude

05:09 High Paying Journalism Jobs

06:30 The Success of Semaphore

07:59 Quibi's Failed Partnership

08:55 Quibi's Unusual Content

11:10 Issues in the Ad Business

11:56 Proliferation of Retail Media Networks

12:56 Frustration with Cookie Deprecation

14:08 The Impact of Cookie Deprecation

17:22 Shift to CTV and Disruption in Advertising

19:12 Consolidation in the Streaming Industry