Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

Next in Media

English - January 10, 2024 10:00 - 25 minutes - 23.5 MB
Marketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ari and Mike kill The Messenger

Next Episode: Fortnite and Roblox for (Ad) Dummies

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media.

Guest: Brian Wieser

Host: Mike Shields

Sponsored by: Publica by IAS and Kochava

Produced by: Fresh Take